1. Visual Journal 2 Visual Communication BMC 1324 Davin Chuah 0302899 Chua Lyn Hwa 0311998 Felicia Julin 0303419 Johann Yong

2. TYPOGRAPHY DESIGN/FONT The font is harmonious collaborating with the theme. The word ‘Talk-Mania” is colored in every paragraph to highlight the importance of it. Too many words in CAPS LOCK. Words are very hard to see and confusing. No design of typography. Dull. Good Bad Design 1

3. Font is consistent and the size is balanced. Able to differentiate the title and the content easily. The title’s font is in too simple design. Font is too small too read. Good Bad Design 2

4. Layout design Good Very well arranged Creative and not too colourful Bad The visual is big but fonts are small. Not attractive Design 1

5. Good Very well arranged Very neat and tidy Looks professional Bad Layout design does not match with the content Not consistent with images where the pictures are irrelevant Design 2

6. COLOUR BALANCE Good Colours used are less and not more than 5 Colour is harmonious and matches with the theme and content Design 1 Bad Too black in colour

7. Good Very good to look at. Won’t cause eye sore. Bad More than 5 colours. The colour of the theme does not suit the content. Design 2

8. CONSISTENCY GOOD Colours are consistent where the Topic and content and easily be differentiated. BAD Words are not in a consistent alignment Words are not in a consistent size. Words are here and there and not arranged properly. Design 1

9. GOOD The font size is very consistent. The paragraphs are aligned accordingly. BAD Pictures are not consistently arranged. Design 2

10. Perspective & Arguments Colour contrast is okay but the overall design is bad. The colour is too dull and looks boring. Too much text and the text is not aligned and not in a consistent size. Design 1

11. Design 2 The overall looks okay but the theme does not suit the content. With the pictures in it, it looks something more convincing than the theme which brings out a very simplistic feeling.

12. Thank You