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Launching of Fisherman’s Friend Spearmint with IMC
Cough Market Evolution -Total Market- +17%+6% +29% +14% Market Growth+14% +19% Full launch of FF Spearmint in Jan 14 Market Growth FF
FF Sales Evolution +18% +23% W/Spearmint +20% Ex. Spearmint +4%
TVC -30 and 15 secs. - TVC 15 sec 30 sec
Advertise in top two local newspapers Printed Ad
Sponsor in World Cup Column in famous Sport newspaper Printed Ad
On Line Ad - Facebook -
On Line Ad Page Like Ad Page Post Photo Ad
Advertising in MRT Station - 3 stations with highest traffic - Paholyothin Station
Advertising in MRT Station - 3 stations with highest traffic - Rama9 Station
Advertising in MRT Station - 3 stations with highest traffic - Asoke (Sukhumvit) Station
Bus Body wrap advertising - 40 Buses -
In bus advertising - 40 Buses -
LED Digital Billboards - Central Dept. 6 Screens - Khon Kaen Suratthani Had Yai Chiang Mai
Pattaya Samui Island LED Digital Billboards - Central Dept. 6 Screens -
Sampling Program Sampling 350,000 Lozenges. Venues -29 Office Buildings -8 BTS/MRT Stations -12 Mass Locations
Sampling Program - Office Building -
Sampling Program - Mass Location -
Sampling Program - BTS/MRT Station -
POS Materials Hanging Stripe
Special Displays -Tesco Lotus : 110 outlets- End Cap CashierSide Burn Displays
Special Displays -Tesco Express : 1,381 outlets- Checkout (1,381 Outlets) Floor stand Display (660 outlets)
Special Displays - Big C Supercenter : 149 outlets checkouts per outlets
Special Displays -Big C Supercenter : 149 outlets- Side Kick Displays
Special Displays -Big C Supercenter : 149 outlets- Four Way Displays
Special Displays -Makro : 65 outlets- Gondola Displays
Special Displays -Tops Supermarket: 113 outlets- Normal Shelf Floor stand Displays
Special Displays -Tops Supermarket: 113 outlets- 6-8 checkouts per outlet
Special Displays -Tops Supermarket: 113 outlets- Side Panel Displays
Special Displays -The Mall Supermarket : 11 outlets- Pillar Displays Floor Stand 6-8 checkouts per outlet
Special Displays - 7-Eleven : 7,847 outlets- Extra stand Displays
Special Displays - 7-Eleven : 7,847 outlets- Hanging Stripes
Special Displays - 7-Eleven : 7,847 outlets- Cashier Checkout
Special Displays - Family Mart : 1,076 outlets- Cashier Checkout
Special Displays - Family Mart : 1,076 outlets- Hanging Stripe
Special Displays - Shell : 114 outlets- Cashier Checkout
Special Displays - Jiffy : 153 outlets- Floor Stand Displays
Special Displays - Local Trade in UPC -
POS Displays - Stand Displays for general drugstores -
POS Displays - Hangin g Stripe -
POS Displays - Sunshade : Big size-
POS Displays - Sunshade : Small size-
POS Displays - Sales Kit -
Trade Promotion - T Shirt - Buy FF 8 boxes get 1 FF Spearmint T Shirt
Trade Promotion - FF Umbrella - Buy FF 8 boxes get 1 FF Spearmint Umbrella
Unit Promotion-one of the 4 Ps Product promotion – promotional method used by businesses to convince prospects to select their goods or services.
Creative Marketing Opportunities.
Part 5 Principles: IMC and Total Communication Copyright © 2012 Pearson Education, Inc. publishing as Prentice Hall 17-1.
MEDIA COSTS. Newspaper Rates Classified Ads –Grouped into categories –Paid by word or line Display Ads –More creative –Generally larger –Paid by column.
1 Chapter 1 The Study of Body Function Image PowerPoint Copyright © The McGraw-Hill Companies, Inc. Permission required for reproduction or display.
Addition 1’s to
Addition Facts = = =
Kelly Hecht, Emmett Corboy, Maria Tagle. IMC Objectives & Strategies 18 Positioning & Campaign Theme 19 Creative Recommendations 20 Objectives for Advertising.
TWO STEP EQUATIONS 1. SOLVE FOR X 3. DIVIDE BY THE NUMBER IN FRONT OF THE VARIABLE 2. DO THE ADDITION STEP FIRST.
101 Ways Small Business Marketing Activity. Marketing Planning 1. Update or create a marketing plan for your business. 2. Revisit or start your market.
ADDING INTEGERS 1. POS. + POS. = POS. 2. NEG. + NEG. = NEG. 3. POS. + NEG. OR NEG. + POS. SUBTRACT TAKE SIGN OF BIGGER ABSOLUTE VALUE.
BLACK HERITAGE SOCIETY Presents 36 th Annual Original MLK Parade & Holiday Weekend Celebration JANUARY 17, 18, 19, 20, 2014 *PARADE BEGINS DOWNTOWN HOUSTON.
PPT 1-1 Consumer Behavior Ignacio J. Vázquez E. © th Edition.
Presented by: DRIVING ENGAGEMENT THRU SOCIAL MEDIA & LOYALTY PROGRAMS Mary Brett Whitfield Senior Vice President Jahnia Sandford Analyst May 2, 2013 Apparel.
PowerPoint Presentation by Charlie Cook The University of West Alabama Eighth Edition © 2010 South-Western, a part of Cengage Learning All rights reserved.
Chapter retailing and multichannel marketing fifteen Copyright © 2013 by The McGraw-Hill Companies, Inc. All rights reserved. McGraw-Hill/Irwin.
Recognition Ads How To Plan Your Yearbook Ad Sales Campaign To Families & Groups On Campus.
1 US Promotion Marketing Proposal Presented by 27 August 2005.
Two Special Right Triangles Practice Problems. Find the two missing sides for the triangles Y Y X X °
CATEGORY. Work, Rest, Play your Part for England BUSINESS TO CONSUMER.
Sport Court® Dealer Website Options All website options include Google & Bing Webmasters, Google Analytics setup and are coded W3C Compliant as well as.
Trade Promotion Management Study Summary Charts
Unit 6 Promotion Chapter 17 Promotional Concepts and Strategies Chapter 18 Visual Merchandising and Display Chapter 19 Advertising Chapter 20 Print Advertisements.
Chapter 16 Copyright ©2012 by Cengage Learning Inc. All rights reserved 1 16 Integrated Marketing Communications Professor Close.
07/30/ ODE, Office for Child Nutrition Completing Commodity Orders.
XP New Perspectives on Microsoft Office Word 2003 Tutorial 3 1 Microsoft Office Word 2003 Tutorial 3 – Creating a Multiple-Page Report.
The Advantage Series © 2004 The McGraw-Hill Companies, Inc. All rights reserved Working with Access Microsoft Office Access 2003 Chapter 1.
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GOT COOKIES? Your How-To-Guide for successfully using Otis Spunkmeyer Cookie Dough in your chapter with 2 great programs! 1. Fresh-baked cookie store/business.
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