Presentation is loading. Please wait.

Presentation is loading. Please wait.

Launching of Fisherman’s Friend Spearmint with IMC.

Similar presentations


Presentation on theme: "Launching of Fisherman’s Friend Spearmint with IMC."— Presentation transcript:

1 Launching of Fisherman’s Friend Spearmint with IMC

2 Cough Market Evolution -Total Market- +17%+6% +29% +14% Market Growth+14% +19% Full launch of FF Spearmint in Jan 14 Market Growth FF

3 FF Sales Evolution +18% +23% W/Spearmint +20% Ex. Spearmint +4%

4

5 TVC -30 and 15 secs. - TVC 15 sec 30 sec

6 Advertise in top two local newspapers Printed Ad

7 Sponsor in World Cup Column in famous Sport newspaper Printed Ad

8 On Line Ad - Facebook -

9 On Line Ad Page Like Ad Page Post Photo Ad

10 Advertising in MRT Station - 3 stations with highest traffic - Paholyothin Station

11 Advertising in MRT Station - 3 stations with highest traffic - Rama9 Station

12 Advertising in MRT Station - 3 stations with highest traffic - Asoke (Sukhumvit) Station

13 Bus Body wrap advertising - 40 Buses -

14 In bus advertising - 40 Buses -

15 LED Digital Billboards - Central Dept. 6 Screens - Khon Kaen Suratthani Had Yai Chiang Mai

16 Pattaya Samui Island LED Digital Billboards - Central Dept. 6 Screens -

17 Sampling Program Sampling 350,000 Lozenges. Venues -29 Office Buildings -8 BTS/MRT Stations -12 Mass Locations

18 Sampling Program - Office Building -

19 Sampling Program - Mass Location -

20 Sampling Program - BTS/MRT Station -

21 POS Materials Hanging Stripe

22 Special Displays -Tesco Lotus : 110 outlets- End Cap CashierSide Burn Displays

23 Special Displays -Tesco Express : 1,381 outlets- Checkout (1,381 Outlets) Floor stand Display (660 outlets)

24 Special Displays - Big C Supercenter : 149 outlets checkouts per outlets

25 Special Displays -Big C Supercenter : 149 outlets- Side Kick Displays

26 Special Displays -Big C Supercenter : 149 outlets- Four Way Displays

27 Special Displays -Makro : 65 outlets- Gondola Displays

28 Special Displays -Tops Supermarket: 113 outlets- Normal Shelf Floor stand Displays

29 Special Displays -Tops Supermarket: 113 outlets- 6-8 checkouts per outlet

30 Special Displays -Tops Supermarket: 113 outlets- Side Panel Displays

31 Special Displays -The Mall Supermarket : 11 outlets- Pillar Displays Floor Stand 6-8 checkouts per outlet

32 Special Displays - 7-Eleven : 7,847 outlets- Extra stand Displays

33 Special Displays - 7-Eleven : 7,847 outlets- Hanging Stripes

34 Special Displays - 7-Eleven : 7,847 outlets- Cashier Checkout

35 Special Displays - Family Mart : 1,076 outlets- Cashier Checkout

36 Special Displays - Family Mart : 1,076 outlets- Hanging Stripe

37 Special Displays - Shell : 114 outlets- Cashier Checkout

38 Special Displays - Jiffy : 153 outlets- Floor Stand Displays

39 Special Displays - Local Trade in UPC -

40

41 POS Displays - Stand Displays for general drugstores -

42 POS Displays - Hangin g Stripe -

43 POS Displays - Sunshade : Big size-

44 POS Displays - Sunshade : Small size-

45 POS Displays - Sales Kit -

46 Trade Promotion - T Shirt - Buy FF 8 boxes get 1 FF Spearmint T Shirt

47 Trade Promotion - FF Umbrella - Buy FF 8 boxes get 1 FF Spearmint Umbrella

48


Download ppt "Launching of Fisherman’s Friend Spearmint with IMC."

Similar presentations


Ads by Google