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Rick Raddatz, CEO Xiosoft.Com Achieving Real Success That Lasts Forever The Success Gap.

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Presentation on theme: "Rick Raddatz, CEO Xiosoft.Com Achieving Real Success That Lasts Forever The Success Gap."— Presentation transcript:

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2 Rick Raddatz, CEO Xiosoft.Com Achieving Real Success That Lasts Forever The Success Gap

3 Quick-Start Who Wants to Make £4,000 Right Now? Conclusion: The Value is In the Strategy, Not The Tactic

4 Quick-Start Who Wants to Make £4,000 Right Now? Conclusion: The Value is In the Model, Not The Marketing

5 MY ONLY GOAL TODAY Convince You to Do Strategy Before Tactics – and what that REALLY means.

6 Survey Results Those with jobs… Your 2008 Goals Are £50k to £100k Those with businesses… Your 2008 Goals Are £500k and £1.5MM

7 How Do You Succeed If… You are not a copywriter You are not a marketer You have mixed-experience You have no time You have no money You have no reputation You have no partners You dont know your potential You have a wish, but not a plan Your spouse has doubts (and they are always right!)

8 Possible Answers? Coaching? eBay? Creating an Info-Product? Audio & Video Blog? Viral Marketing Campaign? Massive Traffic? Affiliate Marketing? Copywriting? Franchise? Reseller Rights? Consulting? Service?

9 Common Success Hurdle Thats all very well and good, but right now I need ________ Traffic Website Money Time Answer: Lets Do a Math Problem

10 Math Problem Contest Jane needs to travel 1000 miles to get to her destination. Shes starts off in a car going exactly 50 miles per hour for 10 hours. How close is Jane to her destination?

11 Heres the Answer: Jane needs to travel 1000 miles to get to her destination. Shes starts off in a car going exactly 50 miles per hour for 10 hours. How close is Jane to her destination? ANSWER: It depends which direction Jane is going!

12 What I Dont Do 1)Pay-per-click (Adwords) 2)SEO 3)Articles 4)E-Bay 5)Social Networking 6)Blogs 7)Banner Ads 8)Email Ads 9)Bulk Email 10)Up-sells 11)Cross-sells

13 What I Do 1) I Create Real Businesses 2) I Tell People They Are Full of Crap (in a nice way)

14 Example: eBay Alone Bad eBay w/ Business Good eBay Alone –Low margins –High risk (if no reserve) –Hard to sell the business eBay w/ Business –Awesome Lead Generator –Extra Income in a Pinch Conclusion –Do eBay… but get your strategy nailed first

15 Example: Getting Traffic The Dirty Little Secret About JVs –Best Suited for Launching a Product… No such thing as free traffic Therefore… value-per-visitor becomes the KEY metric Therefore… Anything you can do to increase CONVERSION helps you buy more traffic. BUT… Only one way to guarantee an increase in value-per-visitor… You MUST ____ ____.

16 The Success Gap FACT: Almost All Core Success Principles are Common Sense So.. Discipline is THE Key But Discipline is Hard …So Lets Keep it Simple Achieve Perfection in Vision Before Taking Action

17 What Type of Small Business Will You Start? The Profitable Hobby? The Unprofitable Hobby? The MLM opportunity? The Get Rich Quick Scheme? The Big Investment / Big Risk / Big Win The Epileptic Paintballer? The Small Real Profitable Business The Small Real Unprofitable Business

18 The TRUTH About Nay-Sayers Given What They Know, They Are Right –So lets be easy on them So What Are They Missing? –They Think Youre Investing In an Idea –We Know Youre Investing In Yourself TRUTH: I AM UNSINKABLE Only Death or Incapacity Can Sink Me Or Can It?

19 Success in business is about re-investment in yourself to make yourself SMARTER The TRUTH About Business

20 Success in business is about re-investment in yourself to make yourself MORE CONNECTED The TRUTH About Business

21 Success in business is about re-investment in yourself to make yourself MORE EXPERIENCED The TRUTH About Business

22 Success in business is about re-investment in yourself to make yourself MORE LEVERAGEABLE The TRUTH About Business

23 Success in business is about re-investment in yourself to make yourself RICHER The TRUTH About Business

24 Success in Business is About RE-INVESTMENT in YOURSELF The TRUTH About Business

25 Re-Investment Smarter = Discipline = What NOT to Do More-Connected = Outreach + Database More Experienced = Start Now More Leveragable = Creating Asset Value Richer = More to Re-Invest = Choose L.S. Richer = Understanding of What Value Is

26 I Pledge… For the Benefit of Myself, My Loved Ones, and My Legacy… That I Will Invest In Myself Sufficiently So That My Life, My Dreams And The Positive Impact I Want to Have In the World Are Guaranteed To Become Reality And Will Survive Any Catastrophe… Even My Own Demise. The Success Pledge

27 The Truth About Potential If Success is RE-INVESTMENT… Then Potential is Exponential Seemingly Zero Growth At First Immense Growth Later People Over-estimate 3-Year Potential People Under-estimate 10-Year Potential Exercise: Potential is Exponential

28 The TRUTH About You, Employees, and Mentors Q: Who is Easier to Hire As an Employee? A)An A-Level Visionary B)An A-Level Implementer

29 The TRUTH About You, Employees, and Mentors Q: Who is Easier to Hire As an Employee? A)An A-Level Visionary B)An A-Level Implementer

30 The TRUTH About You, Employees, and Mentors The #1 Most Important Lesson Hire Visionaries as Consultants Hire Implementers as Employees

31 Learning: Growing a Business Is Like Weightlifting You Start Where You ARE! Professional Trainer is Not Optional Focused Effort Continuous Effort Short Term: Expect Small Gains Long Term: Exponential Benefits

32 Common Worry: Competition Big Business Competes with _________ Small Business Competes with ________ Conclusion: Your Competitors are Your Friends Lessons: –Focus on Strategy –Focus on Execution

33 Strategy: The Five Most Common Strategic Business Errors 1.Not Respecting Truth 2.Not Respecting Focus 3.Not Respecting Small Steps 4.Not Respecting Self 5.Not Respecting Strategy

34 The Ideal Business? Can Start Small Can be Profitable Small Can Grow Big 40% or More Gross Margins Can Be Sold to Anyone

35 Real World Example PROBLEM How Do I Build My List POSSIBLE SOLUTIONS FREE One-Time Payment Worlds Easiest / Best Service

36 MarketingMakeoverGenerator.com Professional Templates Fill-In-The-Blanks Web-Audio Recorder Web-Video Recorder Split-Tester E-Mail Database Bulk E-Mail Sender Auto-Responder Unblockable Exit-Survey And More...

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49 Real World Example PROBLEM * People want to do teleseminars * To maximize revenue, its complex POSSIBLE SOLUTIONS * FreeConferenceCall.com * Web Developer * Templates * Worlds Best, Easiest T.S. Service

50 Instant Teleseminar

51 InstantTeleseminar.com

52 Real World Example PROBLEM * Business Owners Love/Hate Holidays * Business Owners are Isolated * Business Owners Get Tired of Seminars SOLUTION * Entrepreneurs Retreat Network

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60 REAL WORLD EXAMPLE Ricks Upcoming Mystery Product Info-Based Forecast: $10MM to $50MM/yr How? –Is it the content? –Is it the niche? –Is it the marketing? Its the strategy

61 Real World Example Expert Pet Trainers Going in all directions No profit No traction Lots of work Solution: –60 minutes with me

62 On Failure Be Willing to Fail... …So You Can Ultimately Succeed Failure Can Be Managed Success Can Be Welcomed Gurus Fail More Often Than You Know Gurus Fail FAST Gurus Recover QUICKLY Disposable Cash-Flow is King

63 Lifestyle Lifestyle is POSSIBLE only because Food and Shelter is priced for the masses Lifestyle is Freedom to Choose Lifestyle is Elimination of Consequences Remember the Law of S.B. Competition Implementation: –Automate to The Point of Delegated Growth –Manage Risk –Relax Accept Ricks Law of Lifestyle… –Living a lifestyle necessarily requires that you are living beneath your potential

64 Ricks Core Principles Perfect Strategy Before Action Success is About Leverage Intuition Will Ruin You Passion Comes from WITHIN Free is Not Free if You Lose Millions Viral Marketing is a Horrible 1 st Business Find You Perfect 1 st Business THEN do all else

65 WHAT DO I DO? I Give You The Plan to Solve All Your Problems For Real in One Day

66 My Offer To You Today

67 12-Hour Session With Me in December –Complete Business Makeover –Ground-Up –Identify Strengths / Assets / Passions –Give You a Complete Action Plan Price: One Billion Dollars In Pounds: Only 500 Million!

68 My Offer To You Today 12-Hour Session With Me in December –Complete Business Makeover –Ground-Up –Identify Strengths / Assets / Passions –Give You a Complete Action Plan Price: Two Payments Of £1997

69 InstantAudio.com InstantAudio.com is… Easiest Quick Interviews Credible testimonials! Super-testimonials!! Audio Infomercials More profitable

70 InstantVideoGenerator… Easiest Video Service For Web & E-Mail Demands attention Controls attention Builds relationships Next best thing to being there

71 MarketingMakeoverGenerator.com Professional Templates Fill-In-The-Blanks Web-Audio Recorder Web-Video Recorder Split-Tester E-Mail Database Bulk E-Mail Sender Auto-Responder Unblockable Exit-Survey And More...

72 InstantTeleseminar.com Easiest Fastest Sells More Slides UK Dial # Q&A Records Replays

73 InstantCustomerService.com Coming Soon

74 My Offer To You Today 12-Hour Session With Me in December –Complete Business Makeover –Ground-Up –Identify Strengths / Assets / Passions –Give You a Complete Action Plan BONUS: All Current Services 5 Years BONUS: All Future Services 5 Years BONUS: Entrepreneurs Retreat Network Price: Two Payments Of £1997

75 THANK YOU!


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