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Bad Business The Reason:Bad Data The Scenario:Improved Data Quality The Persona:Jude our Data Steward B u t, h o w ? It takes so much time & $$$ … The Problem:
Look at Jude – He’s so sad – He needs Help
Hey Jude, don’t be so sad. We’ll take your data and make it better
We learn from every step that you make. And constantly, we make it better
Hey Jude, You’ll have it all Profile, matching and yes semantics
And now it’s over with the pain Hey Jude, be Glad. Your Data is kept In perfect order
It’s clean and clear and so complete. And finally fits Your business needs, that’s what you’ve asked for
Nah, nah, nah, naaaah, naaaah nah, nah, naaaah, naaaah
Hey Jude, It’s not a dream It’s all planned for SQL 11
We promise To bring it into your firm With high quality And almost bug free
You’ll see it’s easy And it’s cool With friendly tools Including an open integration
For you to use at anytime And anywhere To help your business Run much better
Nah, nah, nah, naaaah, naaaah nah, nah, naaaah, naaaah
Hey Jude, we know you’re glad Now it’s different And it’s forever
The data That started dirty and wrong Is in fine shape And getting much …
B e t t e r Aaaaaaaaaaaaaaa…..
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