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PERU TEXTILES Alberto Hart Peruvian Embassy London, 2 December 2008.

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Presentation on theme: "PERU TEXTILES Alberto Hart Peruvian Embassy London, 2 December 2008."— Presentation transcript:

1 PERU TEXTILES Alberto Hart Peruvian Embassy London, 2 December 2008

2 Where is Peru?

3 World cultural heritage Natural beauty and diversity A leading emerging market? Modern textile industry??

4 Why Peru? Why now? Dynamic, fast-growing and resilient economy, even in spite of credit crunch 9.2% growth in 2008, 7% in 2009* Booming exports, diversified markets Strong private and public investment, bustling domestic demand Least exposed Latin American economy to the financial crisis** Disciplined monetary and fiscal policy Ample international reserves Centre stage in 2008 to two major world summits APEC, LAC-EU) *IMF projections **UBS bank research

5 Why Peru? Why now? 8 years of sustained economic growth Attractive investment destination Investment grade (Standard and Poors, Fitchs) Rising star of emerging markets manufacturing Relative low inflation Strong currency

6 Extensive free trade network Peru is an export oriented economy committed to free trade and greater market access as a means of development It has a network of free trade, preferences, and other arrangements with the worlds main trading blocs

7 PERU – UK BUSINESS TIES UK is the second biggest investor in Peru US$3.4 billion invested so far US$6 billion expected investment Bilateral Trade: US$ 378 million in 2007 First Latin American company to enter the main market at the London Stock Exchange was Peruvian There is a British Peruvian Chamber of Commerce in Lima: The UK is much closer to Peru than you might think Did you know? All of these British businesses are active in Peru

8 Peruvian Textile and Apparel Sector

9 Textiles is a strategic sector for Peru US$ 1.7 billion in exports Main driving force of manufactured exports Highest added value Leading source of employment Innovative and competitive industry

10 Main destinations of textile exports 2007 United States: 48% US$ 835 Millons Colombia: 3% US$ 52 Millions Chile: 3% US$ 51 Millions Venezuela: 23% US$ 403 Millions Spain: 1.5% US$ 24 Millions France: 2% US$ 27 Millions México: 1% US$ 19 Millions United Kingdom: 1.5% US$ 24 Millions Others 98: 12% US$ 210 Millions Italy: 3% US$ 50 Millions Ecuador: 2% US$ 35 Millions

11 16.6% Avg annual growth Apparel exports to the EU and UK 13.5% Avg annual growth

12 Main Peruvian Garment Exports Cotton T-Shirts Cotton Shirts Cotton Blouses Cotton Sweaters Cotton Tank top Baby Garments Woven pants for women Woven cotton shirts Knitted pants for women Synthetic T-Shirts DEVANLAY TOPY TOP FRAMOR TEXTIMAX TRADING FASHION LINE SUDAMERICANA DE FIBRAS NETTALCO COTTON KNIT. MICHELL TEXTIL SAN CRISTOBAL TEXTILES CAMONES TEXTIL DEL VALLE AURA TEXTILES HIALPESA SOUTHERN TEXTILE NETWORK CREDITEX INDUSTRIA TEXTIL DEL PACIFICO Top Suppliers Top Products








20 Clients: Polo Ralph Lauren, Jonathan Adler, (US) Christian Dior (France) Bay crews (Japan) Belpostel (Russia) Zambaiti Copertificio (Italy)

21 Alpha Shirt / Anne Fontaine / Antigua / Armani Exchange / Armani Jeans / Arturo Calle / Ashworth / Bloomcraft / Burberry / Calvin Klein / Christian Dior / Charles Tyrwhitt / Cutter & Buck / Divots / Donna Karan / El Corte Inglés / Fruit of The Loom / Gap / Giorgio Armani / Gear for Sports / Geoffrey Beene / Greg Izod / Norman / Guess / Hickey Freeman / Ike Behar / J.C. Penney / Lacoste / Land´s End / Liz Claiborne / L.L. Bean / Nautica / Oxford Shirtings / Perry Ellis / Philips Van Heusen / Ping / Polo Ralph Lauren / Sara Lee / Swiss Army / Tehama / Tommy Bahama / Tommy Hilfiger / Vantage / Woolrich / Zara From PERU to the World

22 Infrastructure & Production

23 Production supply chain


25 1.Better resistance to weather changes. 2.Hand picked to get only best fibers. 3.Soft and shiny. 4.Yarn is very bright, Tanguis has a high degree of dye absorption. 5.Peruvian Pima is spun from title Ne 50/1 up to Ne160/1 or 2. Peruvian Cotton Characteristics….

26 * Thermal: 5 times warmer than sheeps wool. * Resistance: 3 to 4 times more resistant than wool. *High resistance to flammability. * Fibre:17 different natural colors, little wrinkle, high brightness. * Touch: smooth, comfortable Alpaca properties… Millenary tradition


28 PERUVIAN INDUSTRY COMPETITIVITY Peruvian Competitive Industry


30 Who certifies?


32 Showcasing to the World


34 Activities Inaugural Gala Night Business Presentations International Seminars Contest Young Fashion Creators Runway Press Tour for invited international journalists Tendencies 2008 exhibition

35 Prêt a Porter – Jan, Paris France Prêt a Porter – Jan, Paris France Play Time – Jan, Paris France Play Time – Jan, Paris France Moda Manhattan - Jan, New York USA Moda Manhattan - Jan, New York USA Intermoda – Jan, Guadalajara Mexico Intermoda – Jan, Guadalajara Mexico Magic – Feb, Las Vegas USA Magic – Feb, Las Vegas USA Material World – April and Sept, Miami & Los Angeles USA Material World – April and Sept, Miami & Los Angeles USA PERU MODA - April, Lima Perú PERU MODA - April, Lima Perú Colombiamoda -July, Medellin Colombia Colombiamoda -July, Medellin Colombia Magic- Aug, Las Vegas USA Magic- Aug, Las Vegas USA Globaltex – Sept, Los Angeles USA Globaltex – Sept, Los Angeles USA Prêt a Porter – Sept, Paris – France Berlin Prêt a Porter – Sept, Paris – France Berlin Sapica– Sept, Guadalajara Mexico Sapica– Sept, Guadalajara Mexico PERU MODA International Calendar…

36 How do I source from Peru? The Peruvian Embassy can put you in direct contact with a specific enterprises that may interest you (contact details in information pack) Promperú can arrange a visit to Peru, meetings with the exporters and factory tours Based on your requirements we can match your needs to the most suitable suppliers Peru Moda provides an ideal opportunity to grasp the variety on offer of the Peruvian textile industry, well invite you!* If you prefer to use an agent there are Peru based agencies (recommended contact details in information pack) Incatextiles is a London based agency that has been in close contact with the industry

37 Many thanks…!

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