Presentation on theme: "Why is teaching CSR in schools & universities necessary? Because: Corporate Social Responsibility helps to define and identify many companies today. In."— Presentation transcript:
Why is teaching CSR in schools & universities necessary? Because: Corporate Social Responsibility helps to define and identify many companies today. In the world of Subprime, the Euro dilemma and the financial crisis, public mistrust of corporations is strong and prevailing. CSR is an important tool in mending bridges and doing good. There are many jobs in CSR and this is usually the most humane part of the business!
Moral Dilemmas or Business as Usual? 1.There has been a lot of news lately about a particular fast-food company. It is known for consistently paying the lowest wages in the industry, buying the lowest-quality ingredients, managing the dirtiest premises and harassing people who campaign against it. But at this moment, you are very angry and the fast-food outlet is right in front of you. Will you eat there? 2.Your unemployed friend is very happy because she has been offered a sales opportunity on commission – selling exclusive branded products, e.g. handbags. You suspect the merchandise to be counterfeit. Will you buy one? What will you advise her? What if you suspect the items may have been ‘stolen goods’? 3.A local politician supports the building of a casino in your hometown. It will attract high-end tourists and stimulate the local economy. Will you vote for or against it in a referendum?
Stages of Moral Development Moral awareness Perceptions Sensitivity Deliberation Analysis Resolution Moral action readiness to act? Moral conduct Is this a responsible, sustainable reaction/action?
The ‚Corporate‘ in Corporate Social Responsibility Just over 300 corporations control 25% of all the productive assets on earth. Futurists, Jim Taylor and Watts Wacker argue that as cross-border trade increases, national frontiers become increasingly unimportant and global business begins to take over from government. Goodbye United Nations, Hello United Corporations
Just how big is big Nearly as many people work for General Motors as live in Wales. Fewer than 400 billionaires control as much capital as half the global population. Bill Gates alone is worth more than 135 countries. If we compare the biggest companies‘ annual turnover with national GDP, Philip Morris makes more money than New Zealand, Ford makes more than Thailand, and Exxon Mobil as much as South Africa and Nigeria put together“
The Implications of Size Distribution Corporate Culture Corporate Values Employment Politics Education Law Social Development
Philanthropy/Charity There are more than 67,000 philanthropic foundations in the world with access to billions of dollars. Why aren‘t more of the world‘s problems solved or alleviated? How are these foundations run and what are their principles, costs or interests?
Agencies/NGOs engaged with CSR Guidelines/Issues/Activities
CSR: Getting started A company vision/mission/statement/code of conduct/credo Structure/Responsibilities/Resources Leadership, especially support from the top Written Standards Training & Communication Due Care Detection/Monitoring/Auditing Enforcement and Discipline
CSR: Getting Involved Issues covered by CSR (Howard and Willmott, 2001) Environmental Fair trade Organic Produce Not tested on animals Community involvement Cause-related marketing Charitable-giving Religious foundation Support for social cause Concern for human rights Philanthropic history Cooperative principles Support for education Participates in local business initiatives Supports national business initiatives Commitment to reporting Employee schemes Refusal to trade in certain markets
More CSR Issues/Projects Carbon Offsetting (Environmental CSR) Micro-Credit/Financing (Support Local Business/Co-operative Principles) Volunteerism (Community Involvement/Employee Schemes) Art Patronage/Sports sponsorship Social Entrepreneurship
CSR- An industry with a Future? MNCs and SMEs, often form an alliance HR/Marketing/R&D, increasingly specialised CSR departments CSR Business Professionals – administrators, consultants, market surveyors, motivation speakers, lawyers, fund-raisers, activists, art curators, sports consultants, media experts (journalists, bloggists, website owners), volunteers (traditional, skilled-based, full-time?), scientists, environmentalists Philanthropic foundations Advocacy groups NGOs International org: the UN, ILO, OECD, the EU Governments: national, state, local Academia: researchers, editors, teachers, lecturers CSR has spawned Social Entrepreneurs or social innovators
What is the role of the Individual in Corporate Social Responsibility? Know your rights as an employee – educate yourself on laws and regulations Use your power as a consumer/customer Join an advocacy group Invest responsibly Volunteer actively Donate generously Live consciously and conscientiously Report abuse, malpractices, law-breaking Influence your community Be aware of your responsibilities and obligations as a manager/boss/neighbour/parent/citizen/friend Use social media to collect, analyse, evaluate and pass on information Develop a personal code of conduct
What is the role of schools in CSR programming ? As a beneficiary of CSR programmes, e.g. internships, Girls‘ Day (Germany). As a benefactor – share resources with stakeholders→create School Social Responsibility, e.g. community involvement Nurture the individual sense of responsibility as a future employee, employer, parent, citizen, consumer, neighbour.
Take Note: Corporations are actually made up of Individuals and People within Corporations have moral responsibilities (Milton Friedmann) Individuals within corporations can be very decent Corporations get away with abuses if individuals don‘t care. „We don‘t connect as individuals what we constitute to the production process.“ Michael Moore. „Will people actually do anything?“ Individuals have tools at their disposal: Legislation, Litigation, Boycotts, Education