Introducing ‘Healthcare Ecosystem’ on Digital Media Health provider A unified platform with services to enable Doctors, Health providers and Health seekers to connect with each other over Cloud based digital communication channels. Pharmaceutical companies Hospitals, Nursing homes & Clinics Diagnostics & Pathology Technology enablers Ambulance, Blood banks, Chemists etc. NGO & Associations Content Relevant and interesting Services All at one Applications Software and tools Pricing Innovative yet affordable Pricing Innovative yet affordable Health Seeker Doctor Knowledge Learn and Share Network Connect & communicate Commercial Promote & Earn Commercial Promote & Earn Applications Software and tools + Medisurge Technologies Confidential & Proprietary. Disclosure not permitted.
Healthcare Market – Peeping into the future Market indicators Healthcare Market in India size US$ 40 billion, growing @15%. Indian Health sector is expected to reach US$ 280 billion by 2020 Pharmaceutical Market in India size US$ 10.74 billion growing at 15.3% (April,2011). By 2015, India will be among the top 10 global Pharma markets by value. It will add revenues the fastest after the US and China, which is $14 billion in drug sales, more than double the country's pharmaceutical market in 2005. Doctor – Patient ratio is 1:1722 as per medical council of India. Indians are expected to spend far more on healthcare than they are now. Healthcare’s share of the wallet will rise as fast as that of education and three times as much as the share of food, beverages and tobacco. By 2015, millions more will suffer from chronic, costly to treat diseases such as diabetes, asthma and cancer than in 2005. Sources: McKinsey, ORG, IAMAI & IMC, IBEF ASSOCHAM, YES Bank & Govt. of India Medisurge Technologies Confidential & Proprietary. Disclosure not permitted.
mHealth Opportunity Market indicators There is a probability of high adoption for information VAS such as news and medical services over mobile. It is expected that the share of wallet of healthcare for an average Indian household would grow at an CAGR of nearly 9% (from 2005 to 2025). VAS of medical advice from doctor has a good awareness level of 71% and 49% of the users willing to adapt service in future at a price of Rs.73/month. Future adoption for Medical advice from doctors is higher for SEC B (51%) as compared to SEC A (49%) and SEC C (47%). Age group 36+ have higher future adoption (52%) for medical advice from doctor in comparison to age group 18-25 (43%) and 26-36 (50%) Service has the potential to contribute nearly Rs.2000 Cr as revenues by 2015 and come close to Music based VAS service Sources: PWC Report, 2011 Medisurge Technologies Confidential & Proprietary. Disclosure not permitted.
Mobile Internet / WAP service - Launched 2-3 minute video content cutting across categories: Sexual Health by Dr.Mahinder Watsa Yogamrit from the Yoga Institue - Santacruz Diet & Nutrition by Venu Hirani (Reebok certified nutritionist) Videos Write ups certified by doctors on Everyday Health, Home Remedies, Fitness Management and more Medical Cases in a case study format Articles / Write Ups Content delivered in an easy to understand format to users. Eg. 10 Tips to lose weight, 7 ways to prevent Diabetes etc Slide shows LIVE Consultation with Doctors from 9am to 9pm Leave a question for a doctor and get consultation in 24 hours LIVE / Offline Consultation Articles, Doctor interviews, Videos etc for specials like Women’s Day, World Cancer Day or festivals like Holi, Diwali etc. Health Specials A complete WAP portal with Videos, LIVE Chat with Doctors, Ask a Question to a Doctor & Textual Content
Portal – In a snapshot Mobile portal with content to browse and download Videos to download /stream Option for user to ask a question to Doctor First ever Wap based chat with Doctor Content across categories of health Services – Pathology, directory etc. Medisurge Technologies Confidential & Proprietary. Disclosure not permitted.
Success Story of Health@5:- User Data Over 1.5 lakh unique users. 70% of subscribed users visit the portal on a regular basis. Usage Data Nearly 2mn page views on the portal till date. We have about 5 page views/unique user/month. Video Data Over 2.5 lakh video downloads. Average video downloads per month is around 50K. QnA Data Over 1 lakh total number of questions answered till date. 160-180 questions answered daily. Live Chat “mKlinic” launched in the month of October 2012. 10K chats till date which gives around 100+ daily chat requests. Medisurge Technologies Confidential & Proprietary. Disclosure not permitted.
Media Coverage – Our Health Portal 9 Medisurge Technologies Confidential & Proprietary. Disclosure not permitted.
Success Story: PwC Coverage & Qprize 10 Qualcomm ranked Medisurge in Top 8 Mobile Tech start-ups in South East Asia in 2012 PWC reported in Sept’12 Medisurge as a successful case study on mHealth Medisurge Technologies Confidential & Proprietary. Disclosure not permitted.
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