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Architects of the Web 1,000 days that Built the Future of Business Written by Robert Reid Reviewed by Derek Elmstrom.

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Presentation on theme: "Architects of the Web 1,000 days that Built the Future of Business Written by Robert Reid Reviewed by Derek Elmstrom."— Presentation transcript:

1 Architects of the Web 1,000 days that Built the Future of Business Written by Robert Reid Reviewed by Derek Elmstrom

2 Robert H. Reid Stanford Graduate Stanford Graduate Silicon Graphics Silicon Graphics Twenty-First Century Internet Twenty-First Century Internet ???.... ???....

3 Marc Andreessen NCSA – National Center for Supercomputing Applications NCSA – National Center for Supercomputing Applications With Eric Bina, and three day benders of programming for months create, Mosaic With Eric Bina, and three day benders of programming for months create, Mosaic In Late 1993 In Late 1993 What were the new innovations of it?... What were the new innovations of it?...

4 Mosaic

5 New from Mosaic Back Button Back Button Hyperlinks, not footnote reference numbers Hyperlinks, not footnote reference numbers

6 Who else was working? Marc and Eric - Unix Marc and Eric - Unix Jon Mittlehauser – PC Jon Mittlehauser – PC Aleks Totic – Macintosh Aleks Totic – Macintosh w/ Mike and Rob McCool w/ Mike and Rob McCool Winter 1993 Unix on NCSA’s servers Winter 1993 Unix on NCSA’s servers 10 thousand people get it in a week 10 thousand people get it in a week 100 thousand within a month 100 thousand within a month

7 Protocols Simple Mail Transfer Protocol (SMTP) Simple Mail Transfer Protocol (SMTP) FTP: File Transfer Protocol FTP: File Transfer Protocol “FTP it” becomes a verb “FTP it” becomes a verb IRC: Internet Relay Chat IRC: Internet Relay Chat NNTP: Network News Transfer Protocol NNTP: Network News Transfer Protocol

8 Mosaic Communication Corporation Created with Jim Clark in Mountain View, CA Created with Jim Clark in Mountain View, CA Marc “VP of making stuff up” Marc “VP of making stuff up” Mascot: Paper Lizard “Mozilla” play off of Godzilla. Mascot: Paper Lizard “Mozilla” play off of Godzilla. Coin “Free but not Free” Coin “Free but not Free” Rev Goal $50 million for 1995 Rev Goal $50 million for 1995 Due to lawsuit from NCSA change name to Netspace Communication Corporation Due to lawsuit from NCSA change name to Netspace Communication Corporation

9 Netscape Communication Corporation Netscape 2.0 in Summer 1995 Netscape 2.0 in Summer 1995 Revenue $80 million! Revenue $80 million!

10 Microsoft… Huge competition Huge competition Internet Explorer Internet Explorer Not nearly as good as Netscape Not nearly as good as Netscape Advantage: Came with OS, which means it was “Free but Free” Advantage: Came with OS, which means it was “Free but Free”

11 Netscape v. IE Netscape 42% faster, as compared to 1000% to Mosaic. Netscape 42% faster, as compared to 1000% to Mosaic. Marc Reaction “In a fight between a bear and an alligator, what determines the victor is the terrain” Marc Reaction “In a fight between a bear and an alligator, what determines the victor is the terrain” Jim Barksdale “Allah-u-akbar!” Jim Barksdale “Allah-u-akbar!” IE still Free, only real advantage IE still Free, only real advantage

12 Luckily! 70% of Netscape Comm.Corp’s profits were coming from Intranet sales not browsers. 70% of Netscape Comm.Corp’s profits were coming from Intranet sales not browsers. LDAP (Lightweight Directory Access Protocol) LDAP (Lightweight Directory Access Protocol) Make this the standard, so there is more competition Make this the standard, so there is more competition Very anti-Microsoft Very anti-Microsoft

13 Internet Explorer 4.0 Essentially the same as Netscape, so Microsoft seems to win this battle. Essentially the same as Netscape, so Microsoft seems to win this battle. But Netscape moves on with Intranet sales. But Netscape moves on with Intranet sales.

14 Rob Glaser Progressive Networks Progressive Networks Worked for Microsoft for 10 years. Worked for Microsoft for 10 years. Works with multimedia systems Works with multimedia systems Creates - Progressive Creates - Progressive RealAudio RealAudio

15 Problems 14.4 kbps modems 14.4 kbps modems Meant that CD quality had to be compressed 176:1 Meant that CD quality had to be compressed 176:1 Created very echoey, squally sound. Created very echoey, squally sound.

16 2.0 and 3.0 October 1995, RealAudio 2.0 October 1995, RealAudio 2.0 18 kbps, twice as fast 18 kbps, twice as fast Couldn’t be used by the 14.4 kbps modems, but by this point 39 percent were at 28.8 kbps. Couldn’t be used by the 14.4 kbps modems, but by this point 39 percent were at 28.8 kbps. Fall 1996, RealAudio 3.0 Fall 1996, RealAudio 3.0 KING –FM test KING –FM test FM quality audio FM quality audio ABC, NPR adopt RealAudio 3.0 ABC, NPR adopt RealAudio 3.0

17 What this technology means Dxing Dxing KING –FM is played in Indonesia and Europe KING –FM is played in Indonesia and Europe

18 Kim Polese Java Java UW graduate, boo! UW graduate, boo! Founding member of Marimba Founding member of Marimba

19 How Java came to be *7 *7 Game Boy Speakers Game Boy Speakers Sony Walkman Connections Sony Walkman Connections Sun workstation innards Sun workstation innards Batteries from “hell” Batteries from “hell” Military spectrum radio Military spectrum radio Emceed by a cartoon Duke Emceed by a cartoon Duke Pointed things out Pointed things out Renamed Oak for ITV Renamed Oak for ITV (also first person) (also first person)

20 Well ITV didn’t work Switch to the PC Switch to the PC Was not animations, but instead it was “physics calculations going on inside the web” Was not animations, but instead it was “physics calculations going on inside the web”

21 Microsoft again… Microsoft Creates OLE (Object Linking and Embedding) Microsoft Creates OLE (Object Linking and Embedding) Called ActiveX Called ActiveX Documents and Spreadsheets can work together Documents and Spreadsheets can work together Direct competition with Java Direct competition with Java Due to what language it had to be written on Due to what language it had to be written on Could lead to “Microsoft Web” Could lead to “Microsoft Web” Gates “Embrace and Extend” Gates “Embrace and Extend” Gosling “Swallow you Whole” Gosling “Swallow you Whole”

22 Problems with Java Way slower than C++ Way slower than C++ Had to due with translation programs Had to due with translation programs OS Companies create pre- translators to solve this problem. OS Companies create pre- translators to solve this problem.

23 Marimba Name from the dance and instrument. Name from the dance and instrument. Want to add to Java Want to add to Java Make it an Intranet Make it an Intranet Could be a Microsoft Killer Could be a Microsoft Killer

24 Mark Pesce VRML (Virtual Reality Modeling Language) VRML (Virtual Reality Modeling Language) Used “The Community” to create much of this product. Used “The Community” to create much of this product.

25 Silicon Graphics Special Effects in Jurassic Park Special Effects in Jurassic Park Flight Simulator for Boeing 777 Flight Simulator for Boeing 777 Nintendo 64 Nintendo 64

26 VRML v. Microsoft VRML Creates VRML Creates VRML Architecture Group VRML Architecture Group Sends out RFP to work on VRML Sends out RFP to work on VRML Microsoft creates ActiveVRML Microsoft creates ActiveVRML Formed from TBAG Formed from TBAG Created MUDs (multi-user domains) Created MUDs (multi-user domains)

27 From VRML’s RFP Osmose Company Osmose Company Uses $280,000 supercomputer Uses $280,000 supercomputer Breathe in --- up Breathe in --- up Breath out --- down Breath out --- down Lean back --- back etc Lean back --- back etc

28 Ariel Poler Job Titles before I/Pro Job Titles before I/Pro Construction in Japan Construction in Japan Disco DJ in Home country of Venezuela Disco DJ in Home country of Venezuela I/Pro I/Pro Neilson like Neilson like

29 I/Pro I/Count I/Count I/Code I/Code Multi-site membership Multi-site membership I/Audit I/Audit For the company For the company

30 Jerry Yang Yahoo! Yahoo! Works with Dave Filo Works with Dave Filo 4 hour shifts for months 4 hour shifts for months No “spiders” No “spiders” Categorized Search Categorized Search In 1996 Jerry said In 1996 Jerry said “Yahoo might have 200-300 employees” “Yahoo might have 200-300 employees” They now have 13,500 They now have 13,500

31 Andrew Anker Use to be Investment Banker Use to be Investment Banker Hotwired.com Hotwired.com From Wired the Magazine From Wired the Magazine Anti-Shovelware Anti-Shovelware Suck.com Suck.com

32 Halsey Minor CNET CNET TV shows TV shows Connection to the Web Connection to the Web Pre Advertising between mediums Pre Advertising between mediums

33 What about now? Netscape – Mozilla Netscape – Mozilla RealAudio – Itunes RealAudio – Itunes Java – Still around Java – Still around VRML – Video Games VRML – Video Games Yahoo – Still around Yahoo – Still around Google Google CNET – Still Around CNET – Still Around G4 TV G4 TV

34 Review Pros: Pros: Great book! Great book! Tons of information! Tons of information! Doesn’t seem too outdated Doesn’t seem too outdated Cons: Cons: Maybe TOO much information Maybe TOO much information Long read Long read


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