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The Findability Formula By Heather Lutze Robby Burns.

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Presentation on theme: "The Findability Formula By Heather Lutze Robby Burns."— Presentation transcript:

1 The Findability Formula By Heather Lutze Robby Burns

2 The Basics Simple Definitions Explinations

3 How People Act Online Information Shopping Purchasing

4 Keyword Sort through Relevant Trails When to use them How to find them Themeing and Grouping

5 How to Ad Goals Seasonality What you want Italian Job vs Wayne’s World Send them to a relevant page

6 Budgeting What you want Make sure you can afford it AdWord Traffic Estimator Thorough breakdown

7 It’s not over Keep on it In house vs Hiring SEO

8 Questions


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