Presentation on theme: "Shinya Iwata. The author Gerry McGovern is the founder and CEO of Customer Carewords. He is regarded as the best managing web content."— Presentation transcript:
The author Gerry McGovern is the founder and CEO of Customer Carewords. He is regarded as the best managing web content.
Who cares? Is it compelling? Is it clear? Is it complete? Is it concise? Is it correct?
A core function of a serch engine is to match up the words someone is searching for with the same or similar words on a webpage. You must know how your reader is searching and you must use their carewords in your content.
Step1: prepare a list of potential carewords Step2: get people to choose their favorite carewords Step3: analize the results
Heading is first vital connection with your reader, so it is ultimate killer content. “Tons of tunes”? “Apple iTunes sells million-plus songs in a week” “Apple’s music store breaks the mold and sells technology.?
The summary gives readers all the information they need to decide whether to read on or not.
Date and times Link heading Summary Classification Permanent link