2. About the Author  Dan Roam  Founder and president of Digital Roam  Clients such as Goggle, Wells Fargo, WalMart, GE, HBO, Boeing, and US. Senate  His lecture has been featured on CNN, MSNBC, Fox News, and ABC News.  Business Week selected his visual explanation of American health care as the world best presentation of 2009  Dan Roam  Founder and president of Digital Roam  Clients such as Goggle, Wells Fargo, WalMart, GE, HBO, Boeing, and US. Senate  His lecture has been featured on CNN, MSNBC, Fox News, and ABC News.  Business Week selected his visual explanation of American health care as the world best presentation of 2009

3. Book Organization  Introduction  Discovering Ideas  Developing Ideas  Selling Ideas  Introduction  Discovering Ideas  Developing Ideas  Selling Ideas

4. Part 1: Introduction  Visual images are easy to be understood and sometimes worth a thousand words.  Visual images are not necessarily art forms  Visual images are easy to be understood and sometimes worth a thousand words.  Visual images are not necessarily art forms

5. Part 1 (cont)

6. Part 1 (Cont)  Four steps on visual thinking: look, see, imagine, and show.  Look: collecting input and making initial rough assessment.  See: selecting input with more detailed inspection  Imagine: manipulating the data into something that isn’t there  Show: framework that visually representing our ideas.  Four steps on visual thinking: look, see, imagine, and show.  Look: collecting input and making initial rough assessment.  See: selecting input with more detailed inspection  Imagine: manipulating the data into something that isn’t there  Show: framework that visually representing our ideas.

7. Part 2: Discovering Ideas  Four steps of looking:  Orientation: figure out which way to look  Position: look for measure to define our position  Identification: locating the competition with the same data  Direction: result information to decide the next step  Four steps of looking:  Orientation: figure out which way to look  Position: look for measure to define our position  Identification: locating the competition with the same data  Direction: result information to decide the next step

8. Part 2 (cont)  Six Ways of Seeing.  We saw objects: the who and the what  We saw quantities: the how many and how much  We saw position in space: the where  We saw position in time: the when  We saw the influence the cause and effect: the how  We saw all this come together and knew something about our scene: the why  Six Ways of Seeing.  We saw objects: the who and the what  We saw quantities: the how many and how much  We saw position in space: the where  We saw position in time: the when  We saw the influence the cause and effect: the how  We saw all this come together and knew something about our scene: the why

9. Part 2 (cont)

10.  Three steps of Showing  Select the right framework  Use the framework to create our picture  Present and Explain our picture  Three steps of Showing  Select the right framework  Use the framework to create our picture  Present and Explain our picture

11. Part 3 Who are Our Customers? - Pictures that Solve a Who / What Problem. How Many are Buying? - Pictures that Solve a How Much Problem. Where is Our Business? - Pictures that Solve a Where Problem. When Can We Fix Things? - Pictures that Solve a When Problem. How Can We Improve Our Business? - Pictures that Solve a How Problem. Why Should We Even Bother? - Pictures that Solve a why Problem. Who are Our Customers? - Pictures that Solve a Who / What Problem. How Many are Buying? - Pictures that Solve a How Much Problem. Where is Our Business? - Pictures that Solve a Where Problem. When Can We Fix Things? - Pictures that Solve a When Problem. How Can We Improve Our Business? - Pictures that Solve a How Problem. Why Should We Even Bother? - Pictures that Solve a why Problem.

12. Part 4  Four steps of selling ideas with pictures:  Start looking around  Keep seeing aloud  Continue by imagining aloud  Close by Showing aloud  Four steps of selling ideas with pictures:  Start looking around  Keep seeing aloud  Continue by imagining aloud  Close by Showing aloud

13. Pros  Stating the obvious that the majority of us don’t even realize that it exist  Clear step by step method  Easy to be understood  Stating the obvious that the majority of us don’t even realize that it exist  Clear step by step method  Easy to be understood

14. Cons  Stating the obvious, many of the materials are too basic  Doesn’t really understand how the corporate environment works  Some of his examples sound too exaggerated and fake.  Stating the obvious, many of the materials are too basic  Doesn’t really understand how the corporate environment works  Some of his examples sound too exaggerated and fake.