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1 13.01.10 Yokohama Europe GmbH. 2 Yokohama’s Basic Policy To improve brand awareness To increase quantity & share To improve brand awareness To increase.

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Presentation on theme: "1 13.01.10 Yokohama Europe GmbH. 2 Yokohama’s Basic Policy To improve brand awareness To increase quantity & share To improve brand awareness To increase."— Presentation transcript:

1 Yokohama Europe GmbH

2 2 Yokohama’s Basic Policy To improve brand awareness To increase quantity & share To improve brand awareness To increase quantity & share Increase sales of profitable products for HPT, SUV and main sizes (e.g. 205/55R16) Increase sales of profitable products for HPT, SUV and main sizes (e.g. 205/55R16) Profit Improve profitability of Distributors Improve profitability of YRC Profit Improve profitability of Distributors Improve profitability of YRC Earn resources from the profit which will be used for activities to increase sales Earn resources from the profit which will be used for activities to increase sales

3 3 Before No standard price index for each size Main sizes and high inch sizes were set at a high price Low-inch A.drive was priced too low and was unprofitable for YRC No standard price index for each size Main sizes and high inch sizes were set at a high price Low-inch A.drive was priced too low and was unprofitable for YRC Our price did not always match the market price CIF prices of profitable sizes for YRC were high, so distributors could not achieve a high sales quantity More sales of unprofitable sizes meant larger deficit for YRC Our price did not always match the market price CIF prices of profitable sizes for YRC were high, so distributors could not achieve a high sales quantity More sales of unprofitable sizes meant larger deficit for YRC

4 The profitability of each size is now similar for YRC and Distributors Distributors are able to set competitive prices for their market The profitability of each size is now similar for YRC and Distributors Distributors are able to set competitive prices for their market 4 Price decrease has been made on main sizes/HTP/SUV to make them easier to sell Prices increase has been made on mass selling & least profitable sizes (lower inch) Price decrease has been made on main sizes/HTP/SUV to make them easier to sell Prices increase has been made on mass selling & least profitable sizes (lower inch) Based on our policy, we would like to encourage you to improve your sales of profitable sizes, therefore increasing your own profit After


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