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WELCOME! 2008 Motorsport meeting. YEU motorsport & marketing overview.

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Presentation on theme: "WELCOME! 2008 Motorsport meeting. YEU motorsport & marketing overview."— Presentation transcript:

1 WELCOME! 2008 Motorsport meeting

2 YEU motorsport & marketing overview

3 Other WTCCFormula EUROPEAN MOTORSPORT PORTFOLIO Le Mans VLN IRC

4 In the IRC  We sustained our partnership  We followed the serie developments from the sideline  We did not activate our partnership  We did not actively get involved in the IRC  There were no teams driving on Yokohama (BF Goodrich dominates the series)

5 Other WTCCFormula EUROPEAN MOTORSPORT PORTFOLIO Le Mans VLN IRC

6 In the Formula Masters We have sustained our partnership We have learned a lot about our product (230/560R13 & 280/580R13) We have learned about the championship environment We have learned about new opportunities

7 Single seater environment Formula 3700k25* Formula World Series700k20 A1GP020 Formula Masters300k25* GP21.5mio24* Formula BMW400k20 Formula2000 Renault300k30 GP2 Asia500k20 Formula 2200k20* GP3600k30* (* TV)

8 & 2012  FOM Group  Bruno Michel  26 cars  13 teams  3 year contract  10 Events, F1 in Europe

9 Formula Master Calendar MayWTCCPau MayWTCCValencia JuneWTCCBrno JulyWTCCBrands Hatch 8-9 Aug.Istanbul Aug.WTCCOschersleben Sept.Spa 3-4 OctoberWTCCMonza 4 official tests.

10 Other WTCCFormula EUROPEAN MOTORSPORT PORTFOLIO Le Mans VLN IRC

11 In the WTCC  We have sustained our partnership  Grown closer to the FIA / KSO  Activated our sponsorship more  Dominated in event branding  Looked for alternative marketing opportunities  Paved the road for new tender

12 WTCC Project activation Co-operation with various partners: On air Online Onsite TV Spots, WTCC shows Internet banners, promotions and news letters VIP programs, Hospitality program, Promotions

13

14 On air

15

16 NEW opening bumper

17 Onsite

18 Yokohama – Ad Equivalent Value by Source Pau Yokohama – Ad Equivalent Value by Source Pau Total Yokohama Ad Equivalent Value: ,92 € IFM 2008 figures: visibility clear + partial = entire height and total width + at least 75% of a brand logo whereby the sponsor can still be recognised.

19 FIA WTCC  Modified our branding, step by step.. 1. On screen graphics 2. Banners at race track 3. Door stickers 4. Winner Cap..Bumper sticker

20 On screen graphic

21 Driver suit & Onsite Banner

22 2 Stihl 4 FunPokkerRoom 3 Seat 2 Puebla + 2 WTCC 3 Race WTCC 2 Chevrolet 3 Chevrolet 4 Stihl + WTCC clip 2 Liqui Moly 3 Courtyard + 2 WTCC 2 Monroe 3 Monroe 2 WTCC + Giant FIA 4 Monroe 2 Monroe 4 Pau 2 Monroe WTCC 4 Yoko + WTCC clip WTCC Giant FIA… 2 ONO 1 WTCC Autosport 1 WTCC Monroe 2 Seat Circuit implementation Circuit implementation

23 Podium caps and backdrop

24 ONLY 1 ADVAN logo..

25 Give aways.. For all European races 3000 pieces per race 0,21 ct per piece Brand in the hand

26 By the Yokohama girls…

27 The Yokohama Hospitality

28 Your request in 2007… Create a appealing branded area for VIP guests Improve food & drinks Showcase our prime products Make sure that guests get a positive impression of our brand Improve the experience level Improve on memorabilia Create price sensitive solutions

29 In 2007 Average guest level per event: …30…

30 In 2008 Brazil40 Mexico0 Valencia70 Pau20 (no own tent) Brno180 Estoril80 Brands Hatch200 Oschersleben350 Imola120 Monza250 TOTAL1310 guests Average of 145 guests 480%

31 2009  Continue the current path  Budgets have not been decided yet  Small contribution for activation required  More communication to follow shortly

32 Online

33 Animated internet banner

34 Germany Spain Italy UK France Russia Total views: Expect: 4 mio Click rate: 0,14 % Internet Banner

35

36 E-newsletter

37 Calendar 2009 Curitiba8 March Puebla22 March Morocco3 May Valencia17 May Pau31 May Brno21 June Porto5 July Brands Hatch19 July Oschersleben30 Aug Monza4 October Okayama / Suzuka25 October Macau22 NovemberMoscow 2010? To be confirmed..

38 The 2009 Catalogue Final data to YEU mid October Ready for printing If there are special deadlines, let us know


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