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A Local GP who has never had a conversation with a rep on Avamys. Currently has a number of AR patients for whom he does not prescribe Avamys.A Local GP.

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Presentation on theme: "A Local GP who has never had a conversation with a rep on Avamys. Currently has a number of AR patients for whom he does not prescribe Avamys.A Local GP."— Presentation transcript:

1 A Local GP who has never had a conversation with a rep on Avamys. Currently has a number of AR patients for whom he does not prescribe Avamys.A Local GP who has never had a conversation with a rep on Avamys. Currently has a number of AR patients for whom he does not prescribe Avamys. He feels that Avamys is highly priced and has some anecdotal evidence that patients do not like the bottle, but has never tried it.He feels that Avamys is highly priced and has some anecdotal evidence that patients do not like the bottle, but has never tried it. He is not convinced by the data he has read.He is not convinced by the data he has read. Is happy with the nasal effects of other flucticasone products and is not concerned with ocular symptoms as these can be treated with eye drops.Is happy with the nasal effects of other flucticasone products and is not concerned with ocular symptoms as these can be treated with eye drops.

2 A junior ENT hospital physician who is keen to try new products and listen to modern research.A junior ENT hospital physician who is keen to try new products and listen to modern research. Is interested on the idea that Avamys can treat both nasal and ocular symptoms.Is interested on the idea that Avamys can treat both nasal and ocular symptoms. Understands benefits of of fluticasone but currently uses a number of productsUnderstands benefits of of fluticasone but currently uses a number of products

3 A GP who has prescribed Avamys regularly and has had good feedback from patients.A GP who has prescribed Avamys regularly and has had good feedback from patients. Appreciates the importance of effect on nasal as well as ocular symptomsAppreciates the importance of effect on nasal as well as ocular symptoms See Avamys as effacious as Nasonex and it has no odourSee Avamys as effacious as Nasonex and it has no odour Has a good relationship with Avamys repsHas a good relationship with Avamys reps

4 What competitive activity is taking place with this customer

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7 What pages of the DA will you use? (Or single page DA) How will you open? What is your insightful question/s? How will you position Avamys’ key benefits? What are your pre-call objectives? How will you close?


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