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Presentation on theme: "JMIC OSINT SOCIAL MEDIA"— Presentation transcript:

"a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, which allows the creation and exchange of user-generated content” WIKIPEDIA Social media are media for social interaction, using highly accessible and scalable communication techniques. Social media is the use of web-based and mobile technologies to turn communication into interactive dialogue. Andreas Kaplan and Michael Haenlein also define social media as "a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, which allows the creation and exchange of user-generated content. Businesses also refer to social media as consumer-generated media (CGM). A common thread running through all definitions of social media is a blending of technology and social interaction for the co-creation of value. Social media may have been integral to the Arab revolutions and revolts of As one Cairo activist succinctly put it, "“We use Facebook to schedule the protests, Twitter to coordinate, and YouTube to tell the world” However, there is some debate about the extent to which social media facilitate this kind of change. More recently inner city disturbances in August in the UK were coordinated with social media tools and mostly through portable devices such as smartphones as opposed to what is still considered the norm using social media using a PC. >> JMIC OSINT SOCIAL MEDIA UNCLASSIFIED

Indeed we are seeing just how firmly the establishment is jumping down on people who misuse the social media…maybe China has a point? It is important to remember that we working within the Authority chain of society tend to view social media in one way whilst those in the Commercial chain another and the Social chain yet another. This view of social media will tend to colour our perception of it and how we view its use or otherwise to our daily working lives. This is important to remember so that any information or analysis you draw from it is not coloured. Remember too despite sitting in the authority chain we also sit in the others, outside of here we are normal human beings and so it is quite natural that we want to engage in the same things as our friends eg Facebook. It is too simplistic to tell all those in the military not to use Facebook, however as we will see graphically later it is how you manage your presence and persona in cyberspace is what is important. This applies to our opponents too. The overriding concern for society is the speed which social media works which does not let the traditional authority chain have a chance to intervene, break the OODA loop. We have seen this as a feature of the explosion of mass communications since the 60’s really. Remember the BBC conveniently broadcasting the fact that Argentine missiles had hit our ships but had not exploded because of the timers not being set…guess what - the Argies changed the timer settings! I asked my brother in law why during the riots we just didn’t shut down the phone system which as we all know is quite quick and easy to do. The answer: AIRWAVE sits on the O2 network. We must remember as with most things connected with the internet despite bad aspects there is an overriding gain to the technology and communications between people that it offers. There is a ying and yang to everything and whilst social media can be hi jacked it has more value to society that it takes away. JMIC OSINT SOCIAL MEDIA UNCLASSIFIED

The internet is a swarm of social media sites and these are not just in English which still comes as a major surprise to many Intelligence analysts in the UK…before we look at what value to the Intelligence Analyst lets just break it down… JMIC OSINT SOCIAL MEDIA UNCLASSIFIED

5 Categories Communication Collaboration/authority building Multimedia Reviews and opinions Entertainment Basically social media falls into 5 main categories although many of the services available blur between the lines between each of these so this is not a definitive description but more a guide to the functions of social media in general. Also remember many of these services are perceived to be free but nothing in life is free so beware, it is most likely your personal details that is of value. All these sites require some sort of log in / registration which therefore usually means giving your address. Goes without saying if you don’t want harassment then use a secondary or tertiary address and with false details. JMIC OSINT SOCIAL MEDIA UNCLASSIFIED

Communication • Blogs: Blogger, ExpressionEngine, LiveJournal, Open Diary, TypePad, Vox, WordPress, Xanga • Microblogging: FMyLife, Foursquare, Jaiku, Plurk, Posterous, Tumblr, Twitter, Qaiku, Yammer, Google Buzz, • Location-based social networks: Foursquare, Geoloqi, Gowalla, Facebook places, The Hotlist • Social networking: ASmallWorld, Bebo, Cyworld, Diaspora, Facebook, Hi5, Hyves, LinkedIn, MySpace, Ning, Orkut, Plaxo, Tagged, XING , IRC • Events: Eventful, The Hotlist,, Upcoming • Information Aggregators: Netvibes, Twine (website) • Online Advocacy and Fundraising: Causes, Kickstarter Remember from the training in June the difference between the internet and WWW. The majority of the guts behind social media for communication sits deep within the internet and is consequently harder to retrieve. The term "weblog" was coined by Jorn Barger on 17 December The short form, "blog," was coined by Peter Merholz, who jokingly broke the word weblog into the phrase we blog in the sidebar of his blog in April or May Shortly thereafter, Evan Williams at Pyra Labs used "blog" as both a noun and verb ("to blog," meaning "to edit one's weblog or to post to one's weblog") and devised the term "blogger" in connection with Pyra Labs' Blogger product, leading to the popularization of the terms. Before blogging became popular, digital communities took many forms, including Usenet, commercial online services such as GEnie, BiX and the early CompuServe, lists and Bulletin Board Systems (BBS). In the 1990s, Internet forum software, created running conversations with "threads." Threads are topical connections between messages on a virtual "corkboard." The modern blog evolved from the online diary, where people would keep a running account of their personal lives. Most such writers called themselves diarists, journalists, or journalers. Justin Hall, who began personal blogging in 1994 while a student at Swarthmore College, is generally recognized as one of the earliest bloggers,[10] as is Jerry Pournelle. Dave Winer's Scripting News is also credited with being one of the oldest and longest running weblogs. Another early blog was Wearable Wireless Webcam, an online shared diary of a person's personal life combining text, video, and pictures transmitted live from a wearable computer and EyeTap device to a web site in This practice of semi-automated blogging with live video together with text was referred to as sousveillance, and such journals were also used as evidence in legal matters. JMIC OSINT SOCIAL MEDIA UNCLASSIFIED

2. Collaboration/authority building • Wikis: PBworks, Wetpaint, Wikia, Wikimedia, Wikispaces • Social bookmarking (or social tagging):[23] CiteULike, Delicious, Diigo, Google Reader, StumbleUpon, folkd • Social news: Digg, Mixx, NowPublic, Reddit, Newsvine • Social navigation: Trapster, Waze [24] • Content Management Systems: Wordpress, Drupal, Plone • Document Managing and Editing Tools: Google Docs, Syncplicity,, • Collaboration: Central Desktop A wiki (Listeni/ˈwɪki/ wik-ee) is a website that allows the creation and editing of any number of interlinked web pages via a web browser using a simplified markup language or a WYSIWYG text editor. Wikis are typically powered by wiki software and are often used collaboratively by multiple users. Examples include community websites, corporate intranets, knowledge management systems, and note services. The software can also be used for personal notetaking. Wikis serve different purposes. Some permit control over different functions (levels of access). For example editing rights may permit changing, adding or removing material. Others may permit access without enforcing access control. Other rules can be imposed for organizing content. Ward Cunningham, the developer of the first wiki software, WikiWikiWeb, originally described it as "the simplest online database that could possibly work."Wiki" (pronounced [ˈwiti] or [ˈviti]) is a Hawaiian word meaning "fast" or "quick". JMIC OSINT SOCIAL MEDIA UNCLASSIFIED

Multimedia • Photography and art sharing: deviantArt, Flickr, Photobucket, Picasa, SmugMug, Zooomr • Video sharing: sevenload, Viddler, Vimeo, YouTube, Dailymotion, Metacafe, Nico Nico Douga, Openfilm Livecasting:, Livestream, OpenCU, Skype, Stickam, Ustream,, Music and audio sharing: ccMixter, Pandora Radio,, MySpace Music,, ShareTheMusic, The Hype Machine, Groove Shark, SoundCloud, Bandcamp • Presentation sharing: scribd, SlideShare JMIC OSINT SOCIAL MEDIA UNCLASSIFIED

Reviews and opinions • Product reviews:, • Business reviews: Customer Lobby, Yelp, Inc. • Community Q&A: Askville, EHow, Stack Exchange, WikiAnswers, Yahoo! Answers, Quora JMIC OSINT SOCIAL MEDIA UNCLASSIFIED

Entertainment • Media and entertainment platforms: Cisco Eos • Virtual worlds: Active Worlds, Forterra Systems, Second Life, The Sims Online, World of Warcraft, RuneScape • Game sharing: Kongregate, Miniclip, Newgrounds, Armor Games JMIC OSINT SOCIAL MEDIA UNCLASSIFIED

Clearly the two biggest names in social media are Twitter and Facebook and you would have to come from Mars not really to know this. It is interesting though that there is a phenomenon appearing…apparently when FB gets to 50% penetration in a country there starts to develop a very slow but marked decline in usage. Experts put this down to a web boredom which is also beginning to surface in other regularly used sites such as YOU-tube. This is pushing web companies to look at constantly adding and reviving their sites and facilities with applications to stave off people leaving for new sites starting up. In that way too they are going to 3rd party providers for Apps for instance and thus potentially creating security issues over the data that FB is holding on all its members. New sites are finding it difficult to get into the market as the initial capital required to come in at the same level as FB is massive, so they are looking at different ways of attracting the market. The “So What” to this for us is that if we are using FB as a way of getting information we have to be aware there is developing a shorter time window of exploitation. User: 600 million (active in January 2 011) Revenue: US$800 million (2009 est.) Employees: 2000+(2011) Mark Zuckerberg JMIC OSINT SOCIAL MEDIA UNCLASSIFIED

So given what I have said that we here in the Authority chain are also in the social chain and want to do what everyone else does military personnel or people in other influential positions inevitably will be relatively easily found on the internet. Finding out about someone perhaps at some point in the future lets us exploit them or at the very least understand them. This is not a security lecture but with just a few minutes on the internet I did some rummaging about…. So who here…likes the BBC new site and posts their opinions…OK Telegraph readers…giving their opinions…probably we can see their political leanings…who has originated a petition to Downing street to save the navy?... Who might be a member of the Conservative Party, possibly in Devon? Who likes fast cars, Jags and BMW Z3 in James Bond Blue?...Who has holidayed in Interlaken in Switzerland and being a keen diver took the opportunity to buy a Seamaster…1998 I think the year might have been? Bit out on a limb here but back to the petitioning them a keen traveller trying to persuade Easy Jet to fly direct to Bodrum in Turkey? But bringing it all together who is the London Rep for the UKNDA? JMIC OSINT SOCIAL MEDIA UNCLASSIFIED

And the winner is Bryan McCavour…good shot in rig identifies him as the Navy Lt I was looking for and in London…wedding day? So married then. Bryan has kept his FB closed to outsiders as per all the advice…makes it difficult to get any further…. JMIC OSINT SOCIAL MEDIA UNCLASSIFIED

Shame Emma Sheals didn’t…sure I was on IMWARC with her a few years back…and indeed a mate of mine is a mate of hers it seems…Yatebo also very handily does a bit of social network analysis for us….. JMIC OSINT SOCIAL MEDIA UNCLASSIFIED

All this was derived in half an hour on a wet Sunday afternoon with the kids screaming around me. I didn’t spend any money and most of the good sites are by subscription. PIPL dot com is always a good start point as is a newcomer Imagine what 100 little Chinese chaps with specs who have nothing better to do all week developing their 30yr plans of individual exploitation could do? To them Bryan might be a good man to watch. Really keen on his military career, clearly thoughtful and demonstrating a political leaning. Outside he has some potentially expensive tastes which hopefully he can maintain but perhaps I could tempt him through an ad in the Telegraph to a competition for diving holiday which I could guarantee he wins and work on him there!?? Who knows? JMIC OSINT SOCIAL MEDIA UNCLASSIFIED

But we are all vulnerable, it is just important to know it and recognise it. The man on the left is from my FB…was my driver in KOSOVO…Nick or Afrim in Shqip…eventually let him in as a friend…suspecting his connections to KSHIK…then looking through his friends and the man on the right popped up…1 Rustrem Mustafa….or “remi” to us…last time I saw his face was number 3 jackpot on my wall in the NIC! JMIC OSINT SOCIAL MEDIA UNCLASSIFIED

And here’s just another couple of examples of what can get out. As said this is not a security lecture, it is meant to highlight how we can use social media to find out more about our enemies and potential enemies. This will require language and understanding especially if our targets like now are in areas of the world less developed than ours. Twitter is already in Russian and Indonesian. JMIC OSINT SOCIAL MEDIA UNCLASSIFIED

Needless to say this is a key area of interest for the new Cyber command in the US and no doubt for the Cyber Group here in the UK. JMIC OSINT SOCIAL MEDIA UNCLASSIFIED


Remember we discussed in June that even if you do use blogs and social media as a source you can never be sure that people are who they say they are… JMIC OSINT SOCIAL MEDIA UNCLASSIFIED

20 JMIC OSINT Any Questions?


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