Agenda LinkedIn Profile | A Necessity for Financial professionals. Discussion/ Q&A Top 5 LinkedIn Strategies and Tactics for 2013 and beyond Top 5 LinkedIn Strategies and Tactics for 2013 and beyond
What got your career here, will not get you to where you need to go! …Marshall Goldsmith, author and Executive Coach
1.“Stand Out”…Authentically 2.Hidden Market 3.Being found in Social Media 4.Collateral that sells! 5.Networking, not Netsucking! Charley, how do I get there? What clients want to know? 2012 PMA Study
The New Normal SOCIALNOMICS 2013
If you had the opportunity to get access to a roadside billboard, what message would you put up? So, what’s your content, messaging or “pitch”?
If you had the opportunity to get access to a roadside billboard, what message would you put up? A-I-M
Why a Profile for Financial Professionals?..
Fred Kaplan Fred Kaplan “Advocate for borrowers” Business Case 1.Discover his purpose 2.Redefine the scope of his practice 3.Announce his new role with Innovative Financial Solutions
Charley’s Profile: #234,567 July 23, ,000,000 January 2013
I’m employed. Why a Profile? “Stand Out” Platform to “Stand Out” in the crowd! Give people a feel for Y-O-U A magnet to encourage eyeballs to reach out to learn more. A good first impression of the Brand called Y-O-U. A teaser, to attract the interest of the right people Attention Grabber, so the reader dives deeper into what makes you different. Actively promote your capabilities. Searchable by decision makers, clients and networking contacts [vs. Google]
2012 Poll: #1 Client need: “Stand Out”… Showcase what makes you distinctive – your “special sauce” – compared to 200M profiles. Creating and leveraging your value proposition in social media so it triggers the “know-like-trust” dynamic.
5 Strategies and Tactics to leverage So you - as professionals – can Be Visible… Be Found… Be in the Game!
“Everyman has a story… and needs only the proper stage upon which to tell his story.” - William Shakespeare ( ) Today, the best stage for financial professionals to tell their story is…
Walt Tillman “Consultant to Community Banks”
: Benefits : Benefits 1,Showcase/Promote what makes you distinctive and worthyof consideration. 2.Grow your Network relevantly, with people of influence. 3.Nurture key relationships with advocates.
The Musts The Musts
LinkedIn Profile | Strategic Elements I. Professional Headshot II. Keyword-rich Headline III. A branded, 2000 word Summary, written with key words that engage the reader with your “authentic voice”. IV. Connect relevantly and then actively promote and distribute your Profile across multiple on-line platforms V. A video message with high, professional production values to communicate your value proposition.
#1 Professional Headshot
Keywords Location. #2 #2
#3 #3 LIP ≠ RES LinkedIn Profile Summary is not your resume!
#3 #3 Cutting and Pasting from your Resume. Do people really get a feel for you? “You don’t want a LinkedIn Summary that sounds like it could be anyone’s summary … you want to brand your summary so it speaks about you … and only you. …William Arruda
#3 #3 Use the LinkedIn Summary to communicate key attributes, emphasize interests, and convey personality. (2,000 character max) Use the Experience Section to communicate relevant professional experience and accomplishments.
#4 #4 Connect… Relevantly
#4 #4 What is “Relevant”? YOUR SPACE! Profession Geography Industry
#5 #5 Personal Brand Video
Bill Borton “Risk Manager | helping people live longer, better” Business Case 1.Redefine his mission 2.Repurpose his my practice 3.Reposition his offerings
Designed as the premier, on-line business relationship building tool. 200,000,000+ potential relationships. Fully-optimized…for free.
It’s imperative!!! If you’re not on Do you exist? Do you matter? You’re less visible, less relevant and more likely to underachieve professionally!
Take Away: Re-thinking LinkedIn as a Tool Showcasing Y-O-U as a Brand on LI! Building Championship relationships by giving/sharing, not taking. Perfect Networking 2.0 to get more “right fit” referrals. Attitude: demonstrate a “Know-Like- Trust” mindset in how you build-out your profile and connections. Redesign/Retool your own networking process to be more proactive, not reactive.
Showcase your Stand-Out Brand : Showcase your Stand-Out Brand : Reflections A Journey into “Conscious Incompetence” Insights gained? Other Issues raised? Action Steps to succeed Comments…Questions