1. Matt Bailey SiteLogic Matt@SiteLogic.com Advanced Website Marketing

2. Power of Words 1

3. “Words are like little dynamite sticks in people’s minds...” Mao Zedong

5. Rule #1 Call things what they are

9. Location of Words 2

11. 60 Characters

20. Placement of Words 3

21. Jacob Neilson – AlertBox http://useit.com/alertbox/9710a.html 79% of users scan a web page; 16% read word for word.

22. Headlines Meaningful sub-headings Bulleted lists Headers: one idea per paragraph Content Arrangement

24. Co-Dependency on Words 4

25. How do Search Engines Rank websites?

26. Page Title Headlines Sub headings Images, captions Text links (incoming & outgoing) Content Age of Site/Domain

27. Incoming Links Incoming Link Text Age of incoming links & sites Authority & History of referring sites Type of Site & type of link Surrounding content

28. Recommendation Referral Directions Advice Word-of-Mouth Information Who benefits from these?

29. Search is based on human factors!

30. Credibility of Words 5

31. Well-designed pages and content = Credibility “Participants made credibility-based decisions... based upon the site's overall visual appeal.” -Stanford University Persuasive Technology Lab Study

32. Consumers assessed the credibility of sites based on the overall visual design of a site, Specifically noting; layout, typography, font size, color schemes. -Stanford University Persuasive Technology Lab Study

33. Read-ability Small Text Scrolling Blinking Rotating Low contrast

34. Variety of Words 6

35. Rule #2 Your keyword strategy cannot focus on 1 or 2 words...

37. Courtesy: Joe Kraus, JotSpot, http://www.longtail.com

38. Referrals per keyword Top 30 terms referred: 2,916 visitors Keyword Phrases Children’s music publisher Next 4,640 unique terms referred: 8,366 visitors

39. Keyword Phrases Referrals per keyword Most sales generated from these key phrases... Children’s music publisher

42. Branding of Words 7

43. Keyword (User) Research

45. InterestGatherResearchExcludePurchase

46. Semantics of Words 8

47. Regional Versions Hoagie Grinder Sub Po-Boy Sandwich

48. Context, Content, Context

50. C ontext Images: Use the alt attribute to provide descriptive text. In addition, we recommend using a human-readable caption and descriptive text around the image. Google Webmaster Guidelines

51. Clarity of Words 9

54. Underneath their familiar green and yellow exterior isn’t just a redesign of the compact tractor, but a transformation. Where power is no longer measured by horsepower. Where implements practically attach themselves. And comfort is no longer at odds with productivity. 120 improvements. Zero gimmicks and countless firsts. These tractors are ready. Underneath their familiar green and yellow exterior isn’t just a redesign of the compact tractor, but a transformation. Where power is no longer measured by horsepower. Where implements practically attach themselves. And comfort is no longer at odds with productivity. 120 improvements. Zero gimmicks and countless firsts. These tractors are ready.

56. Universality of Words 10

62. Presentation www.SiteLogicMarketing.com/SDTourism Blog www.SiteLogicMarketing.com/blog

63. Matt Bailey SiteLogic Matt@SiteLogic.com