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Matt Bailey SiteLogic Advanced Website Marketing.

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Presentation on theme: "Matt Bailey SiteLogic Advanced Website Marketing."— Presentation transcript:

1 Matt Bailey SiteLogic Advanced Website Marketing

2 Power of Words 1

3 “Words are like little dynamite sticks in people’s minds...” Mao Zedong

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5 Rule #1 Call things what they are

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9 Location of Words 2

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11 60 Characters

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20 Placement of Words 3

21 Jacob Neilson – AlertBox 79% of users scan a web page; 16% read word for word.

22 Headlines Meaningful sub-headings Bulleted lists Headers: one idea per paragraph Content Arrangement

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24 Co-Dependency on Words 4

25 How do Search Engines Rank websites?

26 Page Title Headlines Sub headings Images, captions Text links (incoming & outgoing) Content Age of Site/Domain

27 Incoming Links Incoming Link Text Age of incoming links & sites Authority & History of referring sites Type of Site & type of link Surrounding content

28 Recommendation Referral Directions Advice Word-of-Mouth Information Who benefits from these?

29 Search is based on human factors!

30 Credibility of Words 5

31 Well-designed pages and content = Credibility “Participants made credibility-based decisions... based upon the site's overall visual appeal.” -Stanford University Persuasive Technology Lab Study

32 Consumers assessed the credibility of sites based on the overall visual design of a site, Specifically noting; layout, typography, font size, color schemes. -Stanford University Persuasive Technology Lab Study

33 Read-ability Small Text Scrolling Blinking Rotating Low contrast

34 Variety of Words 6

35 Rule #2 Your keyword strategy cannot focus on 1 or 2 words...

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37 Courtesy: Joe Kraus, JotSpot,

38 Referrals per keyword Top 30 terms referred: 2,916 visitors Keyword Phrases Children’s music publisher Next 4,640 unique terms referred: 8,366 visitors

39 Keyword Phrases Referrals per keyword Most sales generated from these key phrases... Children’s music publisher

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42 Branding of Words 7

43 Keyword (User) Research

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45 InterestGatherResearchExcludePurchase

46 Semantics of Words 8

47 Regional Versions Hoagie Grinder Sub Po-Boy Sandwich

48 Context, Content, Context

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50 C ontext Images: Use the alt attribute to provide descriptive text. In addition, we recommend using a human-readable caption and descriptive text around the image. Google Webmaster Guidelines

51 Clarity of Words 9

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54 Underneath their familiar green and yellow exterior isn’t just a redesign of the compact tractor, but a transformation. Where power is no longer measured by horsepower. Where implements practically attach themselves. And comfort is no longer at odds with productivity. 120 improvements. Zero gimmicks and countless firsts. These tractors are ready. Underneath their familiar green and yellow exterior isn’t just a redesign of the compact tractor, but a transformation. Where power is no longer measured by horsepower. Where implements practically attach themselves. And comfort is no longer at odds with productivity. 120 improvements. Zero gimmicks and countless firsts. These tractors are ready.

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56 Universality of Words 10

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62 Presentation Blog

63 Matt Bailey SiteLogic


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