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Design Principles for the Electronic Portfolio. contrast To establish a hierarchy of importance or to focus a reader’s attention, make some things look.

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Presentation on theme: "Design Principles for the Electronic Portfolio. contrast To establish a hierarchy of importance or to focus a reader’s attention, make some things look."— Presentation transcript:

1 Design Principles for the Electronic Portfolio

2 contrast To establish a hierarchy of importance or to focus a reader’s attention, make some things look different than others Establish difference by using contrast Contrast is created when two elements are very different (such as in size, boldness, or color).

3 contrast Mary Lynn Pickel Designs, Inc. 515 Dogwood Drive Oxford, OH Mary Lynn Pickel Designs, Inc. 515 Dogwood Drive Oxford, OH no contrast contrast creates emphasis

4 repetition Repetition visually unifies your portfolio Repetition involves repeating design elements throughout document

5 repetition Repetition visually unifies your document Repetition involves repeating design elements throughout document

6 proximity Proximity, or closeness, of elements implies a relationship. Group related elements close together and unrelated elements apart.

7 proximity Designs, Inc Mary Lynn Pickel 515 Dogwood Dr. Oxford, OH Mary Lynn Pickel Designs, Inc. 515 Dogwood Dr. Oxford, OH

8 alignment Related elements (text/graphics) in a document should be visually connected to one another Aligning related elements shows visual connection Elements may be aligned left, right or centered. Related elements should also be horizontally aligned.

9 alignment Designs, Inc Mary Lynn Pickel 515 Dogwood Dr. Oxford, OH Mary Lynn Pickel Designs, Inc. 515 Dogwood Dr. Oxford, OH arbitrary alignment right alignment

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