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YouthLink. YouthLink over 30 Years Reasons for Change 1. No Quality Artwork for Tree Logo Giving Issues for Web Site and Billboard Size Production 2.

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Presentation on theme: "YouthLink. YouthLink over 30 Years Reasons for Change 1. No Quality Artwork for Tree Logo Giving Issues for Web Site and Billboard Size Production 2."— Presentation transcript:

1 YouthLink

2 YouthLink over 30 Years

3 Reasons for Change 1. No Quality Artwork for Tree Logo Giving Issues for Web Site and Billboard Size Production 2. Tree Logo turns into a black blotch when photocopied, bad in black and whi te 3. Tree Image does not relate to anything that YouthLink does or stands for 4. Tree Logo wrong for new Urban Location

4 Language of the New Logo  Helping Hand  Supporting  Assisting  Guiding from A to B  Teamwork  Together  Overcoming Obstacles

5 Programme = Subunit of the Organisation YouthLink Programme Alpha Manager + Staff + Task Programme Beta Manager + Staff + Task

6 Structure has Advantages  Easier to understand Organisation  Overall Philosophy, Individual Activities  Units backed by YouthLink network  Units ring fenced from Each Other  Managers speak for their Unit

7 DON’Ts of Programme Names  Bound to Location  Bound to Service  Bound to Organisational Structure  Mouthful of a Name

8 Pool of Names  “Fit for Human Consumption”  3 syllables, 5-8 letters long (note: Youth = 5)  Programme Name Pool in spreadsheet

9 Identify Possibles and Pick

10 Three Types of Slogans Competitive Best Prices are just the Beginning Mission Eradicating Child Poverty Descriptive Providing Mortgages to First Time Buyers

11 Example Slogans  Geneva Christian college, Beaver Falls Ad slogan: Deep learning. Growing faith. Real life.  Ohio Dominican University Marketing slogan: Open Minds. Creating Futures.  Metaphor, naming and verbal branding consultants Motto: Metaphor. Articulating brand promise  Cintara, full-service branding agency Ad slogan: Cintara. Branding Right the First Time.  Day Runner brand, planners, organizers and time management tools Advertising slogan: Day Runner. Organizing your life.  American Federal Mortgage Advertising slogan: Making the American Dream Come True.  Lake Mortgage Company, Northwest Indiana Motto: Bringing People and Homes Together for Over 50 Years.  Kim Sun Young Beauty Salon, New York Advertising slogan: Satisfying our clients.  Vital Radiance trademark Ad slogan: Revitalizing beauty for your changing skin.  Dalhousie University, Canada Advertising slogan: Inspiring Minds.

12 Slogans Quick Example from Single Brain BRL CRL KRL CRL RJL TML IRL

13 Let’s Get It Done  Each PM pick 5 possible Names with order of Preference by next Friday  Each PM find at least 3 possible Slogans with order of Preference by next Friday  Panel of Three to review and pick finals  Develop pre-approved Names List by beginning next Financial Year


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