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20.2 The Politics of Normalcy The Roaring Twenties.

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1 20.2 The Politics of Normalcy The Roaring Twenties

2 Election of 1920 Dem. James Cox & Franklin Roosevelt Progressives For League of Nations For Labor & Govt. regulation Rep. Warren Harding & Calvin Coolidge Less Govt. Spending Corporate tax cuts Increased Tariffs Republican Formula A Return to Normalcy

3 Warren G. Harding Wins!

4 Republican Control in the 20s Pro-Business / Anti-Labor Pro-Business / Anti-Labor American Plan = Employers paid workers more and gave benefits to break unions American Plan = Employers paid workers more and gave benefits to break unions Return to Laissez-Faire Capitalism Return to Laissez-Faire Capitalism Business boomed but not all benefited Business boomed but not all benefited Reduction of National Debt Reduction of National Debt

5 President Harding Good Man, bad friends Good Man, bad friends Corruption & Scandals Corruption & Scandals Teapot Dome Scandal Teapot Dome Scandal Died of Heart Attack in 1923 Died of Heart Attack in 1923

6 President Coolidge Silent Cal Silent Cal Popular but inactive Popular but inactive Won in 1924 due to 3 way split in Democratic Party. Won in 1924 due to 3 way split in Democratic Party. The business of America is business The business of America is business

7 Business Prosperity Higher wages + New Consumer Goods! Higher wages + New Consumer Goods! Prosperity = Expansion of Education Prosperity = Expansion of Education Oil & Electric fuels revolutionize life Oil & Electric fuels revolutionize life Auto Industry was key! Henry Fords assembly line makes automobiles more affordable and accessible

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9 Impact of the Automobile 26.5 million autos registered by million autos registered by 1930 Replaced railroad industry as key promoter of economic growth Replaced railroad industry as key promoter of economic growth All other industries depended on automobile sales. All other industries depended on automobile sales. Affected everything Americans do Affected everything Americans do

10 Advertising & Credit Ad-men learned to manipulate people into buying unnecessary products. Ad-men learned to manipulate people into buying unnecessary products. Ads focused on happiness, hygiene, and popularity Ads focused on happiness, hygiene, and popularity Many began buying on credit Many began buying on credit This created a fragile economy This created a fragile economy

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