1. Objective v. Subjective Approaches to Persuasive Arguments

2. Review An objective approach to a persuasive argument uses provable facts and evidence “OF SO” A subjective approach to a persuasive argument uses personal opinions, stories, and experiences

3. ROUND ONE The city council proposal to raise taxes is unconscionable. The first step should be to root out fraud and waste in government, not to tax citizens beyond their ability to pay. Increasing the sales tax will harm the poor—the people who are least likely to have the extra money to spend.

4. Round One The city council proposal to raise taxes is unconscionable. The first step should be to root out fraud and waste in government, not to tax citizens beyond their ability to pay. Increasing the sales tax will harm the poor—the people who are least likely to have the extra money to spend. Subjective

5. Round One The city council proposal to raise taxes is unconscionable. The first step should be to root out fraud and waste in government, not to tax citizens beyond their ability to pay. Increasing the sales tax will harm the poor—the people who are least likely to have the extra money to spend. Subjective

6. ROUND TWO The school district has not updated the computer labs for nearly ten years because of the lack of funding. A property tax increase of 2 percent will provide an additional $50 million that can be used to fund our schools.

7. Round Two The school district has not updated the computer labs for nearly ten years because of the lack of funding. A property tax increase of 2 percent will provide an additional $50 million that can be used to fund our schools. Objective

8. Round Two The school district has not updated the computer labs for nearly ten years because of the lack of funding. A property tax increase of 2 percent will provide an additional $50 million that can be used to fund our schools. Objective

9. ROUND THREE The cost of commuting has gone up significantly in the last few years. Driving a small hybrid car will save you the most money at the gas pump; a Toyota Prius, for example, gets 44 miles to the gallon, as compared with 34 mpg for the next most fuel-efficient Toyota, the Yaris Liftback.

10. ROUND THREE The cost of commuting has gone up significantly in the last few years. Driving a small hybrid card will save you the most money at the gas pump; a Toyota Prius, for example, gets 44 miles to the gallon, as compared with 34 mpg for the next most fuel-efficient Toyota, the Yaris Liftback. Objective

11. Round Three The cost of commuting has gone up significantly in the last few years. Driving a small hybrid card will save you the most money at the gas pump; a Toyota Prius, for example, gets 44 miles to the gallon, as compared with 34 mpg for the next most fuel-efficient Toyota, the Yaris Liftback. Objective

12. ROUND FOUR Driving gas-guzzling SUVs doesn’t just cost drivers more at the gas pump; it also increases America’s reliance on oil- producing nations that don’t have our best interests at heart.

13. Round Four Driving gas-guzzling SUVs doesn’t just cost drivers more at the gas pump; it also increases America’s reliance on oil-producing nations that don’t have our best interests at heart. Subjective

14. ROUND FOUR Driving gas-guzzling SUVs doesn’t just cost drivers more at the gas pump; it also increases America’s reliance on oil-producing nations that don’t have our best interests at heart. Subjective

15. ROUND FIVE While in Italy, don’t miss a visit to the magnificent city of Florence, with its celebrated Renaissance art and architecture. There you must see the world-famous Cathedral and the beautiful paintings and sculpture not only in the museums but also in the piazzas. Enjoy delicious lunches at outdoor cafes and fine dining at elegant establishments.

16. ROUND FIVE While in Italy, don’t miss a visit to the magnificent city of Florence, with its celebrated Renaissance art and architecture. There you must see the world-famous Cathedral and the beautiful paintings and sculpture not only in the museums but also in the piazzas. Enjoy delicious lunches at outdoor cafes and fine dining at elegant establishments. SUBJECTIVE

17. ROUND FIVE While in Italy, don’t miss a visit to the magnificent city of Florence, with its celebrated Renaissance art and architecture. There you must see the world-famous Cathedral and the beautiful paintings and sculpture not only in the museums but also in the piazzas. Enjoy delicious lunches at outdoor cafes and fine dining at elegant establishments. SUBJECTIVE

18. FOR THE TEST: Emotional Appeal Logical Appeal Fallacy Hasty Generalization False Cause & Effect Either-or fallacy Intent Credibility Tone Argument Name Calling Loaded Words Stereotyping Objective v. Subjective Identifying fact v. opinion Anecdotes Evidence