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® Western Digital Networking Roadshow Campaign Summary 11.14.12.

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Presentation on theme: "® Western Digital Networking Roadshow Campaign Summary 11.14.12."— Presentation transcript:

1 ® Western Digital Networking Roadshow Campaign Summary

2 ® Event Results Summary 1 of 3 (9/13/12– 9/23/12) Event Date/Loc Entered Perimeter Entered Airstream BrochureSwag (Multiple Items Per Person) Offers 9/13 Investor Conference Dana Pt. 75 N/A 9/14 WD HQ Irvine N/A 9/15 Eat See Hear N/A 9/17 Fry’s San Jose /18 Office Max San Francisco /21 BBY CA HQ Vancouver N/A 9/22 BBY CA Coquitlam Vancouver N/A 9/23 BBY CA Richmond Vancouver N/A

3 ® Event Results Summary 2 of 3 (9/29/12– 10/6/12) Event Date/Loc Entered Perimeter Entered Airstream BrochureSwag (Multiple Items Per Person) Offers 9/29 Office Depot Denver, CO N/A 9/30 Peter Gabriel Red Rocks, CO 1,000731,000600N/A 10/3 Office Max Minneapolis, MN N/A 10/4 Best Buy US HQ Richfield, MN N/A – ran outN/A 10/5 Tiger Direct Chicago, IL N/A 10/6 Office Max Woodridge, IL N/A

4 ® Event Results Summary 3 of 3 (10/11/12– 10/22/12) Event Date/Loc Entered Perimeter Entered Airstream BrochureSwag (Multiple Items Per Person) Offers 10/11 Comic Con Day 1 NY, NY 2,0001,0451,0002,4001,000 10/12 Comic Con Day 2 NY, NY 5,0002,500 3,5001,000 10/13 Comic Con Day 3 NY, NY 6,0003,000 4,0001,000 10/14 Comic Con Day 4 NY, NY 6,0003,500 1,200N/A – ran out 10/16 Staples Boston, MA N/A 10/18 Staples Narberth, PA N/A 10/19 Office Depot Lansdowne, MD N/A 10/20 Office Depot Reston, VA ,100 (nearby Verizon store took qty for its customers) 350N/A 10/22 Office Max Austell, GA N/A

5 ® Broadcast Summary  Atlanta  WNNX-FM & WSTR-FM  $9,877 Net  139 Spots  Baltimore  WLIF-FM & WQSR-FM  $7,044 Net  111 Spots  Chicago  WVAZ-FM, WLS-FM, WLUP-FM, WLIT-FM & WXRT-FM  $13,670 Net  186 Spots  Denver  KXKL-FM, KBPI-FM, KBCO-FM, KTCL-FM & KWOF-FM  $6,271 Net  197 Spots

6 ® Broadcast Summary  Minneapolis  KXXR-FM, KQRS-FM, KQQL-FM, KZJK-FM & WGVX-FM  $7,813 Net  259 Spots  Philadelphia  WOGL-FM, WRDW-FM & WRFF-FM  $8,763 Net  134 Spots  San Francisco  KFOG-FM, KMVQ-FM & KSAN-FM  $32,518 Net  332 Spots  Vancouver  CFMI-FM, CFUN-FM, CKZZ-FM  $12,657 Net  306Spots  Washington DC  WBIG-FM & WRQX-FM  $11,027 Net  104 Spots

7 ® Remote Summary

8 ® US Desktop Landing Page ProductVisitsAv. Time SpentNext Rate WD Stream59,9312: % US Display ProductImpressionsClicksCTRER WD Stream18,039,83224, %0.13% Click Through Rate & Engagement Rate by Media Vehicle Click Through Rate & Engagement Rate by Week Engagement Rate = Post Click + Post Impression Page Views of WD divided by Impressions. (Counts all page views on any WD page from users who saw or clicked on banners in the last 30 days). US Mobile Landing Page ProductVisitsAv. Time SpentNext Rate WD Stream3,1783: % Desktop Viewed Map – 2,183 Entered Sweepstakes – 50,004 Found Router – 1,346 Most popular “Learn More” button clicked was the n900c. Mobile Entered Sweepstakes Found Router US WD Stream Campaign Results Summary (9/13/12 – 11/5/12)

9 ® Engagement Rate = Post Click + Post Impression Page Views of WD divided by Impressions. (Counts all page views on any WD page from users who saw or clicked on banners in the last 30 days). US WD Stream Campaign Results Summary (9/13/12 – 11/5/12)

10 ® Key Highlights: Best Performing ad was the Promoted Story asking users to Spot the Difference 2.23% Social Shares 1.01% CTR / 4.41% Social CTR 9,382 Actions 336 Likes US WD Stream Campaign Results Summary (9/13/12 – 11/5/12)

11 ® Promoted Tweets US WD Stream Campaign Results Summary (9/13/12 – 11/5/12)

12 ® Social Media Results Summary (9/13/12– 11/5/12) Twitter: 2,362 New Followers 2,456 Total Conversations involving hashtag #WDStream 409 Re-tweets of WD Roadshow tweets Facebook: 357,500 organic impressions for posts about the roadshow 5,439 new organic page Likes 2,846 Likes on Roadshow themed posts 287 Comments on Roadshow themed posts Foursquare: 35 WD Stream Comic Con NYC venue check-ins 32 special unlocks


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