Presentation on theme: "Robert Some Highlights Article featured on Moz – “Are You Leaking Juice?” Founded SearchExchange.org Ranked on."— Presentation transcript:
Some Highlights Article featured on Moz – “Are You Leaking Juice?” Founded SearchExchange.org Ranked on page 1 of Google (before localization) o SEO, Mortgage Rates, Office Supplies, Harley Davidson Motorcycles Worked with small companies to leading SEO at a Fortune 25 company.
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2014 Link Building
What The World IS ON YOUR SITE?
Don’t Waste My Time Is your content unique?
Forget Quality… Is your content interesting?
Types of Link Building 1.Directory Submissions 2.Local citations 3.Article Posting 4.Forum posting 5.Blog commenting 6.Guest Posting 7.Press Releases 8.Classified ads 9.Software submission sites 10.Social Media sites (digg, reddit, stumbleupon) 11.Social Bookmarks 12.Google/Yahoo groups 13.Web 2.0 sites (Squidoo, Hubpages) 14.Link Exchange (Reciprocal linking) 15.Infographics 16.Broken link building 17.Help a reporter out (HARO)
Litmus Test Is this site trustworthy outside of the web? Is the site relevant? Who else is on the page? (relevant external or adult?) How many external links are on the page? Where will your link reside? o Above the fold? o Contextual? Banner or text? How much traffic will this site send to yours? What is the engagement on the site? Will the link be nofollow? Maybe the Pagerank…
Build The Foundation Start with the right directories AND business sites Link directories DMOZ, BOTW.org, JoeAnt, Yahoo (depends on niche) Business directories aka local citations (use same info) Google, Yahoo, Bing, Yelp, Linkedin, Whitepages, Yellowpages Business sites Chamber of Commerce, Bizjournals.com, BBB.org Sites that are already ranking Google your key terms and go through page 1 through ∞
Broken Link Building Old + New Tips
Tools Whois.sc login https://web.archive.org/ Favorite Backlink checker (Majestic, Ahrefs) Pagerank checker (optional) Screaming SEO Frog (Paid Version) Sites to crawl o Competitor sites o Related sites – directories, associations, news
Check for missing/duplicate title, h1, meta desc Check to see if your backlinks are active Run SEO audit on your site and competitor’s site Find broken links!
Step 1 – Crawl Website URL
Step 2 – Go To External Tab
Step 3 – Click On Status
Step 4 – DNS Lookup
Step 5 – Check Whois
Step 6 – Three options 301 redirect to your domain Contact site owner to notify of broken link o Ask site owner to link to your article link Rebuild Old Site o Use https://web.archive.org/https://web.archive.org/ o Add your link on the page