2At WideOrbit, we’re focused on delivering the most advanced, complete solution in the broadcast industry.
3The People Focused On Your Business Office Locations:San Francisco, Seattle, Denver, Dallas, Birmingham, AL and Agawam, MAMore than 350 employeesMore than 4100 years of combined media experience working at stations and networksFormer GMs, Traffic Managers, Sales Managers, Business Managers and EngineersNearly zero turnoverWorld-class products & supportIndependent surveys consistently rate WideOrbit the most responsive and recommended provider of software solutions in the industry99+% of support calls answered “live”WideOrbit’s Corporate HQ
4We’re committed to helping our clients significantly improve their business operations and bottom line.
5Our CommitmentTo this very day, WideOrbit re-invests every dollar back into the product and the company.
6How we helpDrive profitability, operational efficiencies and business insightDo more with less with a single database, centralized operations and a decentralized workforceStreamline operations by empowering employees and automating processes, while maintaining approvals and controlOptimize inventory value with better visibility and control to ensure that you’re driving the most revenue from every spotMake better decisions with real-time, flexible reporting – delivering unprecedented insight into operations across platforms, markets, stations and groupsExpand to new channels and mediums with a single, consolidated system
8TV & Radio Integrations Sales Force Automation TrafficProgram ManagementTV & Radio IntegrationsBusiness AnalyticsSales Force AutomationAccount ManagementMobile/ SMSMarket Ad SpendingRepAd MarketplacePromo
9WO Media Sales - MarketScope WO TrafficTVIntegrationsWO ProgramWO Media SalesWO AnalyticsWO Media CRMWO MobileWO Media Sales - MarketScopeWO RepWO CentralWO Promo
10Traffic1The industry’s most advanced traffic, revenue management and billing solutionStreamline business operations and reduce costsMake better decisions with unprecedented insightOptimize revenue and inventory valueExpand to new channels and mediumInternet Orders Module (Optional)Manage Spot and Digital advertising together on a single order—from order entry through to invoicing and reconciliationMobile Device SupportWO View order entry app allows busy Sales professionals to submit new orders from their tablet device in an easy-to-use format
11Internet Orders Module (Optional) 2The Internet Orders module in WO Traffic provides broadcasters with the tools they need to take control of online advertising and maximize revenue potential.Highlights:Ability to order, report and bill internet advertising in WO TrafficTwo-way integration with Google’s DFP PremiumSimplified workflow – one system for Spot and internet order managementAbility to use different approval routing for internet ordersOnline advertising industry standard billing practicesEnhanced internet revenue reporting capabilitiesConsolidated Spot and internet contract and invoice printouts
12Program Management3The only solution on the market today that allows you to manage all acquired and produced program contentDramatically improve Operational EfficiencyOptimize resource efficiency with centralized scheduling featuresEnsure corporate and local market compliance of rights and the financial implications of content decisionsAnalyze Return on Investment with key performance indicators (KPIs)Improve communication internally and externally for all program-related activitiesIntegrate information flow for areas such as web sites, listings, EPG, media assets, operations and transmissionStreamline the availability of information and associated workflows
13Sales Force Automation 4Industry-leading sales management solutionDelivering resultsClose more business by maximizing AE effectiveness and selling timeStreamline workflow and reporting with a single system to manage sales across all media, including web and mobileReduce costs and drive operational efficiencies with better insight into sales processes and teamOptimize the effectiveness of your ratings dataWO Media Sales includes:Account managementAvails/plannersOrder EC and postingMulti-media sellingOvernights ModuleResearch Module
14Account Management5Comprehensive sales and account management solutionDriving higher revenueAccurately forecast revenue and manage pending businessOptimize account lists and sales team assignmentsDrive account executive effectiveness and decrease loss of information due to turnoverStreamline sales processes through automated approvals and notificationsWO Media CRM includes:Management utilitiesAE utilitiesReporting
15Market Ad Spending6Market Ad spending solution to leverage your expenditure data against your Nielsen data setsReports DeliveryZero share reportAccount share report100% share reportAccount trend report – monthly, quarterly, yearlyShare of voiceStation logsCompetitive postingMarketScope is available as an optional module in WO Media Sales
16Promo7Promo placement management tool that allows you to maximize available inventory based on Reach and FrequencyTake the guesswork out of promotion schedulingMaximize yield on promotional inventoryReduce costs and drive efficienciesDemonstrate proof of performanceWO Promo includes:Campaign-based promotionsPromotional budgeting with Nielsen dataAutomatic campaign executionPerformance reportingNative integration with WO TrafficIf you spend 15% of your inventory on promos and are incorrect in the placement of just 10%, then you are throwing 1.5% of gross revenues and 3-5% of net profit out the window
17Ad Marketplace8The first seller-controlled, online marketplace that directly connects media sellers with media buyers.The only media selling solution that delivers:Single-source platform to negotiate, sell and manage inventoryComplete Long Form DR and Short Form DR transactions across multiple stations, networks and marketsA unique direct connection between WO Traffic/ WO Network and WO CentralThe first web-based interface to media buying systemsMedia buyer access to airtimes and invoicesBenefits include:Increased seller visibility to new agencies and advertisersMaximize revenue through multiple optimization methodsAdvanced analytics and reporting provide detailed insight to better leverage inventory
18Rep9The Media industry’s most robust order management and reporting solution fully integrated with WO TrafficSuperior order managementFaster order entryRobust order review / approval workflowRich order / line commentsComplete split AE for sales office and sales regionOrder line templates for packaged and bundled ordersStreamlined reporting and invoicingInvoice, bulk upload via excel fileInvoice, manual entry for smaller stationsException reportingDynamic revenue reportingBooked vs. Billed reporting
19Mobile/SMS10Robust SMS mobile campaign platform that allows you to launch targeted mobile programs and campaignsWO Mobile allows you and your advertisers to:Connect, interact and build relationships with your audience directly via their mobile devicesDeliver more timely, targeted and relevant news and informationProvide a new station-to-consumer experience that drives response, customer loyalty and new revenue opportunitiesCapitalize on a new revenue stream without loss of on-air inventoryNEW! Send Weather & Closing Alerts by zip code, country, city, FIPs code, school or business
20Business Analytics11Dynamic and robust diagnostic solution designed to deliver a deeper examination of your operationsWO Analytics provides you with the ability to:Optimize the profitability of your business by visually identifying patterns of success and failure across all of your propertiesImprove inventory control, pricing and customer service with a dynamic understanding of commercial time utilizationMaintain a high-level view of your business with the flexibility to drill down into the most granular data at the station levelLiberate staff from time-consuming report generation so they can concentrate on their core competenciesQuickly and easily access all of your dashboards with any web-enabled device—including tablets
21TV Integrations12Automation Systems (Via Live 2-Way Integration or Flat File Interfaces)360 SystemsArgentumArrakis/ExtremeArrisArris/SkyVisionAvid/SundanceAzteca CABSB4MBrutusChyronCrispin (Live Log)EncodaEvertz/PharosFissionFloricalGrass ValleyHarris/LouthLeitchMatcoMCSMedia Bank (Digital Broadcast)MediaFireMediaPoolMicrofirstMiranda/OmnibusN-VerizonNexGen-TV (Prophet Sys)OdeticsOptivisionPlayboxPro-BelRevGen (AdGorilla)SeaChangeSkyVisionSnellSonyThomson/AlamarVelaElectronic ContractingElectronic InvoicingPromotional Spot SchedulingDonovan (ReppakDonovan Agency SystemHarris (RepLine)Proposal XMLSpotCableTVB ePort@MediaDonovaneMediaTRADESpotdataTVinvoices.comGriP-it! from Effective Media ServicesWO PromoProposal & Yield Management SystemsGeneral Ledger SystemsNewsroom SystemsAdConnectionsArbitron/IRSDealMakerMarketron / TvSCANMatrixPlusMaxagridShareBuilderStrataWO Media CRMWO Media SalesMAS500Oracle FinancialsOctopusProgram ManagementCable ProgrammingIBMS/PilatMediaGeniXInformation SystemsSIMS from StorerTVProTrack from MyersWO ProgramTribune Media SystemsStrata (Programming & Windows)Other IntegrationsMusic Licensing: MRIRatings: Nielsen ratings dataSpot Monitoring: CMR or MonitorPlusRevenue Export: MatrixPlusSystems: Any SMTP capable system (Outlook™)Numerous client-speciἀc integrations to exchange data with custom system