At WideOrbit, we’re focused on delivering the most advanced, complete solution in the broadcast industry.
The People Focused On Your Business Office Locations: San Francisco, Seattle, Denver, Dallas, Birmingham, AL and Agawam, MA More than 350 employees More than 4100 years of combined media experience working at stations and networks Former GMs, Traffic Managers, Sales Managers, Business Managers and Engineers Nearly zero turnover World-class products & support Independent surveys consistently rate WideOrbit the most responsive and recommended provider of software solutions in the industry 99+% of support calls answered “live” WideOrbit’s Corporate HQ
We’re committed to helping our clients significantly improve their business operations and bottom line.
Our Commitment To this very day, WideOrbit re-invests every dollar back into the product and the company.
How we help Do more with less with a single database, centralized operations and a decentralized workforce Streamline operations by empowering employees and automating processes, while maintaining approvals and control Optimize inventory value with better visibility and control to ensure that you’re driving the most revenue from every spot Make better decisions with real-time, flexible reporting – delivering unprecedented insight into operations across platforms, markets, stations and groups Expand to new channels and mediums with a single, consolidated system Drive profitability, operational efficiencies and business insight
Traffic Program Management Market Ad Spending Sales Force Automation Promo Rep Business Analytics TV & Radio Integrations Account Management Ad Marketplace Mobile/ SMS
WO Traffic WO Program WO Media CRM WO Media Sales WO Promo WO Central WO Rep WO Analytics TV Integrations WO Media Sales - MarketScope WO Mobile
Traffic Streamline business operations and reduce costs Make better decisions with unprecedented insight Optimize revenue and inventory value Expand to new channels and medium Internet Orders Module (Optional) Manage Spot and Digital advertising together on a single order—from order entry through to invoicing and reconciliation Mobile Device Support WO View order entry app allows busy Sales professionals to submit new orders from their tablet device in an easy-to-use format 1 The industry’s most advanced traffic, revenue management and billing solution
Internet Orders Module (Optional) Highlights: Ability to order, report and bill internet advertising in WO Traffic Two-way integration with Google’s DFP Premium Simplified workflow – one system for Spot and internet order management Ability to use different approval routing for internet orders Online advertising industry standard billing practices Enhanced internet revenue reporting capabilities Consolidated Spot and internet contract and invoice printouts 2 The Internet Orders module in WO Traffic provides broadcasters with the tools they need to take control of online advertising and maximize revenue potential.
Program Management Dramatically improve Operational Efficiency Optimize resource efficiency with centralized scheduling features Ensure corporate and local market compliance of rights and the financial implications of content decisions Analyze Return on Investment with key performance indicators (KPIs) Improve communication internally and externally for all program-related activities Integrate information flow for areas such as web sites, listings, EPG, media assets, operations and transmission Streamline the availability of information and associated workflows 3 The only solution on the market today that allows you to manage all acquired and produced program content
Sales Force Automation 4 Industry-leading sales management solution Delivering results Close more business by maximizing AE effectiveness and selling time Streamline workflow and reporting with a single system to manage sales across all media, including web and mobile Reduce costs and drive operational efficiencies with better insight into sales processes and team Optimize the effectiveness of your ratings data WO Media Sales includes: Account management Avails/planners Order EC and posting Multi-media selling Overnights Module Research Module
Account Management 5 Comprehensive sales and account management solution Driving higher revenue Accurately forecast revenue and manage pending business Optimize account lists and sales team assignments Drive account executive effectiveness and decrease loss of information due to turnover Streamline sales processes through automated approvals and notifications WO Media CRM includes: Management utilities AE utilities Reporting
Market Ad Spending 6 Reports Delivery Zero share report Account share report 100% share report Account trend report – monthly, quarterly, yearly Share of voice Station logs Competitive posting MarketScope is available as an optional module in WO Media Sales Market Ad spending solution to leverage your expenditure data against your Nielsen data sets
Promo Take the guesswork out of promotion scheduling Maximize yield on promotional inventory Reduce costs and drive efficiencies Demonstrate proof of performance WO Promo includes: Campaign-based promotions Promotional budgeting with Nielsen data Automatic campaign execution Performance reporting Native integration with WO Traffic 7 Promo placement management tool that allows you to maximize available inventory based on Reach and Frequency If you spend 15% of your inventory on promos and are incorrect in the placement of just 10%, then you are throwing 1.5% of gross revenues and 3-5% of net profit out the window
Ad Marketplace The only media selling solution that delivers: Single-source platform to negotiate, sell and manage inventory Complete Long Form DR and Short Form DR transactions across multiple stations, networks and markets A unique direct connection between WO Traffic/ WO Network and WO Central The first web-based interface to media buying systems Media buyer access to airtimes and invoices Benefits include: Increased seller visibility to new agencies and advertisers Maximize revenue through multiple optimization methods Advanced analytics and reporting provide detailed insight to better leverage inventory 8 The first seller-controlled, online marketplace that directly connects media sellers with media buyers.
Rep Superior order management Faster order entry Robust order review / approval workflow Rich order / line comments Complete split AE for sales office and sales region Order line templates for packaged and bundled orders Streamlined reporting and invoicing Invoice, bulk upload via excel file Invoice, manual entry for smaller stations Exception reporting Dynamic revenue reporting Booked vs. Billed reporting 9 The Media industry’s most robust order management and reporting solution fully integrated with WO Traffic
Mobile/SMS WO Mobile allows you and your advertisers to: Connect, interact and build relationships with your audience directly via their mobile devices Deliver more timely, targeted and relevant news and information Provide a new station-to-consumer experience that drives response, customer loyalty and new revenue opportunities Capitalize on a new revenue stream without loss of on- air inventory NEW! Send Weather & Closing Alerts by zip code, country, city, FIPs code, school or business 10 Robust SMS mobile campaign platform that allows you to launch targeted mobile programs and campaigns
Business Analytics WO Analytics provides you with the ability to: Optimize the profitability of your business by visually identifying patterns of success and failure across all of your properties Improve inventory control, pricing and customer service with a dynamic understanding of commercial time utilization Maintain a high-level view of your business with the flexibility to drill down into the most granular data at the station level Liberate staff from time-consuming report generation so they can concentrate on their core competencies Quickly and easily access all of your dashboards with any web-enabled device—including tablets Dynamic and robust diagnostic solution designed to deliver a deeper examination of your operations 11
TV Integrations Automation Systems (Via Live 2-Way Integration or Flat File Interfaces) 360 Systems Argentum Arrakis/Extreme Arris Arris/SkyVision Avid/Sundance Azteca CABS B4M Brutus Chyron Crispin (Live Log) Encoda Evertz/Pharos Fission Florical Grass Valley Harris/Louth Leitch Matco MCS Media Bank (Digital Broadcast) MediaFire MediaPool Microfirst Miranda/Omnibus N-Verizon NexGen-TV (Prophet Sys) Odetics Optivision Playbox Pro-Bel RevGen (AdGorilla) SeaChange SkyVision Snell Sony Thomson/Alamar Vela Electronic ContractingElectronic InvoicingPromotional Spot Scheduling Donovan (Reppak Donovan Agency System Harris (RepLine) Proposal XML SpotCable TVB Donovane MediaTRADE Spotdata TVinvoices.com GriP-it! from Effective Media Services WO Promo Proposal & Yield Management SystemsGeneral Ledger SystemsNewsroom Systems AdConnections Arbitron/IRS DealMaker Marketron / TvSCAN MatrixPlus Maxagrid ShareBuilder Strata TVB ePort WO Media CRM WO Media Sales MAS500 Oracle Financials Octopus Program ManagementCable Programming IBMS/Pilat MediaGeniX Information Systems SIMS from StorerTV ProTrack from Myers WO Program Tribune Media Systems Strata (Programming & Windows) Other Integrations Music Licensing: MRI Ratings: Nielsen ratings data Spot Monitoring: CMR or MonitorPlus Revenue Export: MatrixPlus Systems: Any SMTP capable system (Outlook™) Numerous client-speci ἀ c integrations to exchange data with custom system 12