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Oracle in the Consumer Packaged Goods Industry Oracle in the Consumer Packaged Goods Industry. Phil Friedman Vice-president CPG & Process Industries.

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Presentation on theme: "Oracle in the Consumer Packaged Goods Industry Oracle in the Consumer Packaged Goods Industry. Phil Friedman Vice-president CPG & Process Industries."— Presentation transcript:

1 Oracle in the Consumer Packaged Goods Industry Oracle in the Consumer Packaged Goods Industry. Phil Friedman Vice-president CPG & Process Industries

2 Manufacturers see cutting trade spending as a key opportunity to increase bottom line profitability Retailers demand that manufacturers collaborate to plan, forecast, and manage inventory to ensure right product, right time, right place right cost. Retailers and Manufacturers agree on the need to adapt and adopt data and process standards Consumers demand and the FDA is enforcing food quality and safety regulations Industry Dynamics

3 The New Consumer Goods Value Chain Ingredients/Material to Consumer Distributor / Broker Production Warehouse Package & Ship Prepackaged / sub-contactor Materials Raw Materials Supplier- Packaging Mfg Retail Club s Supply Base Consumer Goods Manufacturers Distribution & Retail Consumer Production Retailers RFID Tag UCCNet Catalogue Manager Pricing / Trade Engine Loyalty Program Intelligence SBT Regulatory Compliance VMI

4 . What are CPG Executives Looking For What are CPG Executives Looking For Meet all the needs of compliance – Sarbanes-Oxleys impact from Trade Management – Quality and safety regulations – Big-box Supply Chain – Standards Lower Cost of Ownership – Reduces need to grow IT organizations Reduces complexity of management Reduces the number of skill sets required – Eliminates support for integration – Single point of accountability and vendor management Drive to single version of the truth – Single data source for customer and item masters – Easier to implement data quality – Aligns access of information with the velocity of the business Partner with a company willing to make investments – Support R&D drive solutions not research

5 . What is Oracle doing to meet the Needs and Challenges What is Oracle doing to meet the Needs and Challenges Compliance Out of the Box

6 . Compliance Out of the Box An integrated out of the box application and technology solution built with CPG specific business flows that enable mid-tier CPG companies meet the requirements from large retailers (I.e. Wal*Mart) encompassing: – RFID Compliance – Item Synchronization Management – Food Safety and Tracability – Single Source Customer Management – Trade Promotions and Settlement Management – Partner Collaboration – Operational and planning Analytics

7 The Top CPG Opportunities for Driving Shareholder Value Regulatory Compliance Driving business effectiveness by managing through a single version of the truth Collaboration – UCCNet a partner to achieving supply chain excellence RFID – When and what Promotion management – Sarbanes-Oxley

8 The Administration and Legislators Know That Their Constituents are Scared and Right to be So What are are your consumers saying… Is my product safe? Can I trust the manufacturers? What is my Government doing? – Congress – More rules, less effectiveness, more costs BUT !!! – FDA and others – Can they really be the enforcement agency here??? I think Im confident but Im not sure

9 What the FDA and other Regulators Will Be Looking For Issues Tracability – Do I know the original source and destination Accountability – Can I identify the individuals who make decisions and take action Auditability – Can I retrieve and report on process information Responsiveness – Can I handle issues in a timely manner Tracability – Do I know the original source and destination Accountability – Can I identify the individuals who make decisions and take action Auditability – Can I retrieve and report on process information Responsiveness – Can I handle issues in a timely manner Full life cycle tracking and work flow--aligned with process steps Tight alignment and integration with employee information Work flow and reporting engine that has been verified as FDA compliant Information driven reporting Full life cycle tracking and work flow--aligned with process steps Tight alignment and integration with employee information Work flow and reporting engine that has been verified as FDA compliant Information driven reporting Solutions Capabilities

10 Improve Recall Responsiveness / Cost Comply with FDA GxP and Safety Regulations Trace Materials Enterprise-Wide to Analyze Vendor Quality Ingredients & Resources Intermediate or Bulk Products Finished Product SupplierCustomers Where Used Lot Source Oracles Enabling Solution Auditability, Traceability, Accountability

11 The Top CPG Opportunities for Driving Shareholder Value Regulatory Compliance Driving business effectiveness by managing through a single version of the truth Collaboration – UCCNet a partner to achieving supply chain excellence RFID – When and what Promotion management – Sarbanes-Oxley

12 Architecture to Drive a Single Version of the Truth Finance GL / AR / AP / Assets Collections / Payments Sales Advanced Pricing Configurator Global ATP Incentive Comp. ServicesSupport Field Service Depot Repair Marketing Trade Mgmt. FulfillmentWarehouseTransportation Partners HR Manufacturing Advanced Planning ProcurementExchange Projects Product Design Life Cycle Mgmt. Strategic Enterprise Mgmt. Balance Scorecards Activity Based Costing Activity Based Mgmt. Value Based Mgmt. Contracts Sales / Services Lease / Rights Property Mgmt. Global Customers, Products, Business Intelligence & Everything Else!

13 The Top CPG Opportunities for Driving Shareholder Value Regulatory Compliance Driving business effectiveness by managing through a single version of the truth Collaboration – Item Synchronization and underlying standards- a partner to achieving supply chain excellence RFID – When and what Promotion management – Sarbanes-Oxley

14 The UCCnet Role Synchronize Supplier/Retailer Product Definitions Send product information Confirmation messages Receive product information Confirmation messages Retailers System (Demand Side) Suppliers System (Supply Side) UCCnet

15 Enables... Component Reuse Secure Collaboration with Customers & Suppliers Full Global Operation Languages All Currencies All Localizations Leverages Oracle Database... Text & Parametric Search with Text & Partitioned Index Technology Scalability & Performance...in a Single Global Instance Advanced Product Catalog Based on the Oracle Item Master Intelligence Collaboration Automation Market Plan Sell Procure Manufacture Fulfill Warehouse Transportation Maintain Service Inventory Optimization Develop Global Product & Component Catalog Global Product & Component Catalog

16 Based on an Established Foundation Anatomy of Oracle Item Master Category = Canned Beverage Specific Attribute Values Item 1 Item 2 Item 3 Item N ERP Operational Attributes Flex-Field Attributes User-Defined Attributes Base Oracle Application attributes for inventory, planning, distribution, sales, etc…. Traditional method of extending Oracle Application attributes New method of extending Oracle Application attributes Specific Attribute Values UCCnet Attributes Modeled Here

17 Oracle Advanced Product Catalog Seeded UCCnet Attribute Groups Basic Info – Item Information Provider, Brand GLN, Brand Owner Name, Data Pool Name, Brand Name, Short Description, Additional Trade Item Description, Trade Item Unit, UPC Code Type, UPC Code, Public/Private Measurement – Number of Item Contained By parent Item, Gross Weight, Gross Weight UOM, Height, Height UOM, Width, Width UOM, Depth, Depth UOM, Volume, Volume UOM, Number of Trade Item Contained in the package, Net Weight, Net Weight UOM Size – Size Code List Agency, Size Code Value, Size Description Dates – Fist Order Date, First Ship Date, First Arrival Date, Last Order Date, Last Ship Date, Last Arrival Date Dimensions – Size, Size UOM, Height, Width, Length, Linear UOM, … … – Item per Pallet, Layers per Pallet, No of Inner Containers… … Order Increments – Order Increment, Order Increment UOM Miscellaneous Information – Color, POS Description, Days to Expiration… … – Purchasable, Orderable, Min Order Quantity, Max Order Quantity

18 The Top CPG Opportunities for Driving Shareholder Value Regulatory Compliance Driving business effectiveness by managing through a single version of the truth Collaboration – UCCNet a partner to achieving supply chain excellence RFID – When and what Promotion management – Sarbanes-Oxley

19 Manufacturer / Retailer Schism A Tale of Two Worlds High inventory accuracy Disciplined processes Good logistics systems Optimized for case/pallet Early in Supply Chain No In-store Inventory visibility Reactive processes Poor In-Store discipline Needs SKU/Shelf info for value Late in Supply Chain ManufacturerRetailer RFID – another cost of doing business RFID - a way to increase profits Acceptance now, but pushback will increase as costs mount Retailers must generate value through shared information – E.g. Pull Planning, Reduced Chargebacks, Promotion Effectiveness, … Manufacturers can differentiate by creating strategic relationships

20 RFID Strategy Maximize RFID ROI through Top-to-Bottom Integration Applications Leverage the above technology to deliver functionality with realistic ROI and to create platform for future expansion Application Server Data Base and Tools Deliver a robust, hardware agnostic RFID platform which elevates the application development interface to standard technology and the processing of true business events Leverage data base extensibility, scalability and event management capabilities to support the data and transaction volumes associated with this technology Table stakes Value point

21 Oracle Application Server 10g RFID Events and Edge Processing Handheld Scanner / Reader (with Driver) Fixed Sensors (e.g. RFID) Lightstack, Message Boards, or Notification Devices (e.g. SMS, Pager) Backend Applications Filtering & Device Integration Naming / PML Services Distribution Operational Data Stream Data Minimized & Normalized

22 RFID Planned for 11i.10 Interface to readers, clean & filter data, then pass ID's to application RFID Middleware RFID Event Processor Application API's Response & Exception Handling Access objects associated with the ID's (e.g. LPN's on Delivery), then raise correct Business Event based on Rules Process the Business Event (e.g. LPN Ship) Confirm success or failure (e.g. trigger green light or sound buzzer) Picked & Staged Material for Delivery Load Delivery, rescan or divert material Drive load through RFID Reader in Shipping Dock Load of pallets and/or cartons with RFID Tags for each LPN Load of pallets and/or cartons with RFID Tags for each LPN Oracle Confidential This presentation does not reflect a commitment to deliver. Product directions can be modified without explicit notice.

23 The Top CPG Opportunities for Driving Shareholder Value Regulatory Compliance Driving business effectiveness by managing through a single version of the truth Collaboration – UCCNet a partner to achieving supply chain excellence RFID – When and what Promotion management – Sarbanes-Oxley

24 The Impact of Regulation It is a mistake to ignore FASB and Sarbanes-Oxley It has been a tough year… 1.Royal Ahold is decimated by SEC Investigations on Promotion Allowances: $500 million had to be restated due to new FASB changes CEO and CFO resigned, now face criminal charges SEC found irregularities in Promotion Allowance accounting Entire board forced to resign 2.Fleming forced to take $645 million charge Now bankrupt Stock formerly trading at $20 now at 14¢! 3.SEC sends notice to General Mills of review intentions Forerunner to formal investigation? 4.SEC sends notices to Frito-Lay, Dean Foods and Kraft In connection with Fleming relationships …and it promises to be just the start!

25 A Hard Price to Pay! Royal Ahold reports a 2002 loss of $4.8 Billion! Rite Aid faces accounting fraud charges of nearly $1 Billion! Bristol-Myers/Squibbs FASB revenue reversals were nearly $1.4 Billion in 2002 Hits (to profit and ethics) Just Keep On Coming! The FBI is opening three to five investigations a month of suspected fraud of $100 million or more by executives at publicly traded companies, a pace that indicates the scandals that have rocked corporate America for the past 18 months show no signs of abating. [Boston Globe 5/6/03]

26 Oracle Trade Management Solution Products Customers Promotions Claims Sales Marketing Supply Chain Finance Trade Management GL Inventory Order Management Advanced Pricing Marketing PRM Control Financial Risks Increase Efficiency Enable Collaboration Lower Cost Increase Sales Increase ROI AR AP Single View of Customers & Products Trade Planning Budget Management Management Claims Indirect Sales Data

27 Mission Statement: To be the global leader as the premier provider of fully integrated ebusiness technology, applications and analytic solutions to enable demand driven, business process efficiency and effectiveness for the Consumer Products industry. and… To be acknowledged as a trusted business solution partner to our clients in the industry.

28 Top down leadership commitment to CPG – Investment in people and product 1,300 Developers focusing on key capabilities – Compliance with Retailers - UCCnet, RFID, OM, APS,WMS – Compliance with Sarbanes Oxley – TM – Compliance with FDA – Poecess Manufacturing Deep industry domain knowledge experts – Industry thought leadership – Extensive experiencing developed while working at CPG companies Philip Morris, Kelloggs, Coca Cola Focused Customer Advisory Boards Strong partner development relationships Focused sales and support organization Oracles Commitment to The Consumer Industry

29 Oracles Global Consumer Customers ACCOConAgraKnouse FoodsPetra Food GroupSunny Queen Farms ADM Alliance NutritionCoty CosmeticsKoninklijke Theodorus Niemeyer B.V. Poore BrothersSuntory Water AgrotechDardanelLand O LakesSunrich FoodsThermos Corp Alcoa ConsumerDeckers OutdoorsMaster LockPremio FoodsTimex Allian Food ServicesDel Monte Fresh FoodsMattelRepublic WindowsTorani AnimexEstee LauderMehsana Milk ProducersRoyal ApplianceTropicana ArnotsFostersMitsukanRudolph FoodsUnilever Rocket AtariFruit of the LoomMoosehead BreweriesSammontanaUni-President National GrowersGalamNantucket NectarsSan PellegrinoValspar BacardiHallmarkNature's SunshineSchreiber FoodsViking Range Bimbo BakeriesHatsun Agro ProductsNow Natural FoodsSeafreshWarner Brothers Consumer Blue BellHelen of TroyGlobal Home ProductsSherwin WilliamsWaterpik Bradford SoapHerbalife Int.OpusSmithfield FoodsWC Bradley CanonIglooP&GSnack Brand FoodsWells Dairy CharbroilJM SmuckersPell CorpSolo CupWest Farm Foods Coca Cola AmatilJohn I. HaasPellaStarbucksWeyl Beef Coca Cola EgyptKellogg's EuropePepsiCoSteriliteZhujiang Beer ApplicaWelchsMeow Mix Del Monte GroceryParamount Farms Illy Coffee

30 Growing CPG Family of Customers Paramount Farms Sun Rich Foods Moosehead Brewery Atari Bradford SoapHerbalifeElma ChipsAcco WelchsCoca-Cola Bottling Co. (Egypt) ApplicaMeowmix Wells Dairy Smuckers HRSherwin Williams HR Suntory Water Global ProductsPremio FoodsSolo CupHelen of Troy Del Monte Freshilly CoffeeNational Grape Growers NCH

31 Oracles commitment to the CPG Industry Industry Leadership GMA Forum Leadership council CGIT Thought Leadership Development Customer advisory Boards Co-development with industry leaders driven by CPG business flows GMA Forum Leadership council CGIT Thought Leadership Development Customer advisory Boards Co-development with industry leaders driven by CPG business flows UCCNet certified member CPFR / VICS RosettaNet Board (Part of UCC) ePC UCCNet certified member CPFR / VICS RosettaNet Board (Part of UCC) ePC Standards Organizations GMA Advisory Board Consumer confidence NRF UCCNet VICS Technology Council GMA Advisory Board Consumer confidence NRF UCCNet VICS Technology Council GMA – Grocery Manufacturers Association UCCNet – Uniform Code Council Network NRF – National Retail Federation VICS – Voluntary Interindustry Commerce Standards CPG Targeted Business Flows

32 Consumer Goods - Food and Beverage: Product Design & Development Manufacturing Order Management & Logistics Channel Management Process Manufacturing Plan to Schedule Schedule to Produce Lab Quality Control Inspection to Acceptance Lot Control/ Genealogy Management Quality Issue to Resolution Research and Product Development New Product Concept to Release Package Design/ Development New Package Plan to Utilization Order Fulfillment Consignment to Settlement Customer Return to Settlement Order Submission to Verification Order Verification to Plan Warehouse Management Pick to Ship Plan to Customer Pickup Inventory Transfer Issue to Stock Reconciliation Transportation Management Plan to Pick Ship to Delivery Delivery to Settlement Plan to Store Delivery Carrier Negotiation to Agreement Carrier Invoice to Settlement Sales Force Automation Settlement to Compensation Retail Management Key Account Negotiation to Plan Create and Execute Trade Promotion Deduction and Claim Resolution Category Analysis to Plan eCommerce (B2B and B2C) Click to Order (Buy) Click to Order (Try) Consumer Inquiry/ Issue to Response Marketing & Planning Marketing Marketing Plan to Fund Allocation Create and Execute Marketing Event Create and Execute Web Campaign Create and Execute Consumer Campaign Create and Execute Integrated Campaign Strategic Planning/ Product Lifecycle Analysis Market Analysis to Strategic Plan Marketing Analysis to Calendar and Budget Creation Market Analysis to Product Concept/Line Extension Enterprise Mgmt Enterprise Mgmt Supply Chain Planning Demand Forecasting and Planning Customer Collaboration to Consensus Forecast Forecast to Plan Supplier Collaboration to Commitment Supplier Relationship Management Supplier Negotiation to Agreement Requisition to Receipt Inspection to Disposition Supplier Return to Settlement Supplier Invoice to Pay HR Financials / Treasury Projects Tax Accounting Fixed Assets Business Intelligence Business Flow Inventory Service

33 Procurement Purchasing Payables iProcurement Sourcing iSupplier Portal Procurement Contracts (future) Manufacturing Discrete Manufacturing Project Manufacturing Flow Manufacturing Project Contracts Shop Floor Management Process Manufacturing Logistics Inventory Management Mobile Supply Chain Apps Warehouse Management Transportation Execution Service iSupport TeleService Service Contracts Field Service - Spares Management - Advanced Scheduler - Mobile Field Service Depot Repair Maintenance Mgmt. Enterprise Asset Mgmt Property Manager Product Lifecycle Mgmt Advanced Product Catalog CADView-3D Project Mgmt / Collab. Suite Supply Chain Analytics Supply Chain Intelligence Order Management Receivables Advanced Pricing Configurator iStore TeleSales Quoting & Proposals Trade Management Release Management Sales Contracts (future) Supply Chain Planning Demand Planning Advanced Supply Planning Constraint Optimization Global Order Promising Manufacturing Scheduling Inventory Optimization Collaborative Planning Transportation Plng (future) Oracle Supply Chain Footprint

34 Oracle Finance, HR and CRM Footprint Finance Financials General Ledger Receivables Credit Management Payables/iPayment Cash Management Assets Property Manager Internet Expenses iReceivables Advanced Collections Treasury Lease Management Cust Online/Data Librarian Customer Model Internal Controls Manager Balanced Scorecard Activity Based Management Financial & Sales Analyzers Financials Intelligence Human Resources Self-Service HR Payroll Advanced Benefits Time & Labor Training Administration iLearning iRecruitment HR Intelligence Projects Project Management Project Collaboration Project Resource Mgmt Project Costing/Billing Internet Time Project Contracts Project Intelligence Marketing & Sales Marketing Trade Management Partners Online TeleSales Advanced Pricing iStore Field Sales Sales Offline Quoting Incentive Compensation Interaction Center Advanced Inbound Advanced Outbound Scripting Center

35 Procurement Bimbo Bakeries Waterpik Rudolph Foods Alcoa Consumer Pella Corp Odwalla Atari Cannon John I. Haas PepsiCo Int. Suntory Water Tropicana Europe Viking Range Starbucks Process Manufacturing JM Smuckers Weyl Beef Smithfield Foods West Farm Foods Fosters Rudolph Foods Tropicana Belgium Seafresh Sammontana Wells Dairy Uni-President Schreiber Foods Alcoa Torani Logistics Royal Appliances Viking Range Pella Corp Thermos Corp Igloo Republic Windows Service Cannon USA Viking Range Pella Corp Suntory Water Schreiber Foods Maintenance Mgmt Alcoa Product Lifecycle Mgmt PepsiCo Pakistan Supply Chain Analytics John I. Haas Rudolph Foods Cannon Order Management Bimbo Bakeries Pella Corp. Alcoa Consumer John I. Haas Coca Cola Egypt Waterpik Viking Range Unilever Rocket Uni-President PepsiCo Atari Master Lock Pell Corp Royal Appliances Sunny Queen Farms Timex Herbalife Int. Schreiber Foods Supply Chain Planning Alcoa Timex John I. Haas Cannon Rudolph Foods Coca Cola Egypt PepsiCo Pakistan Kelloggs Europe Oracles Representative CPG Supply Chain Customers by Product

36 Oracles Representative CPG Finance, HR and CRM Customers by Product Financials PepsiCo Alcoa consumer JM Smuckers Pella Corp Bacardi Timex Waterpik Sunny Queen Farms ConAgra Coca Cola Egypt John I. Haas Smithfield Foods West Farm Foods Blue Bell Moosehead Breweries Coty Cosmetics Estee Lauder Acco Master Lock Schreiber Foods Weyl Beef Knouse Foods Rudolph Foods Starbucks Bimbo Bakeries Fosters Nantucket Nectars Viking Range Human Resources Estee Lauder Land O Lakes Blue Bell Coca Cola Amatil Bimbo Bakeries Timex ACCO Payroll Blue Bell Coca Cola Amatil Viking Range Timex Bimbo Bakeries Projects Blue Bell Deckers Outdoors Alcoa Atari Bimbo Bakeries Hallmark Marketing & Sales Trade Management Mattel Schreiber Foods Arnotts Alcoa Consumer Helen of Troy Igloo Poore Brothers Premio Foods Republic windows Snack Brands Foods Smithfield Foods Suntory Water Viking Range Waterpik Marketing & Sales Starbucks Unilever Suntory Water Sunny Queen Farms Waterpik Cannon Australia Interaction Center Unilever – Rocket Sunny Queen Farms Suntory Water Royal Appliance Cannon Deckers Outdoors Financials Intelligence Bimbo Bakeries Hallmark Cards John I. Haas Pella Corp ConAgra P&G Bacardi Starbucks Sunny Queen Deckers Outdoors JM Smuckers Warner Bros. Consumer Alcoa Consumer

37 . Evolution of Oracle Applications in CPG Consumer Capabilities: Deep functionality Current Differentiators… Process Manufacturing – Recipe Development – Catch-Weights – Shelf-Life & Status Control – Co- / By-Products Real Time Order Promising and Visibility Multi-Channel Order Capture Advanced Pricing EDI Transactions for POs, Ship Notices, Invoicing & Warehousing Claims & Deductions Mgmt Lot Traceability Funds Management Promotional Planning Process Manufacturing – Recipe Development – Catch-Weights – Shelf-Life & Status Control – Co- / By-Products Real Time Order Promising and Visibility Multi-Channel Order Capture Advanced Pricing EDI Transactions for POs, Ship Notices, Invoicing & Warehousing Claims & Deductions Mgmt Lot Traceability Funds Management Promotional Planning …Coming in 11i.10 …11i.9… Process Manufacturing – 21 CFR Part 11 Compliance – HACCP Quality Test Points – Automatic Lot Grading – Manufacturing Scheduler Continuous Real-Time Demand Planning Integrated Maintenance and Production Planning High Volume Order Processing Enhanced Blanket Orders and Releases Retroactive Promo Adjustments Promotional ROI Calculations 3 rd Party POS Data Import (to Calc Promotional Accruals) Transportation Execution Collaborative Sourcing Advanced Product Catalog Process Manufacturing – 21 CFR Part 11 Compliance – HACCP Quality Test Points – Automatic Lot Grading – Manufacturing Scheduler Continuous Real-Time Demand Planning Integrated Maintenance and Production Planning High Volume Order Processing Enhanced Blanket Orders and Releases Retroactive Promo Adjustments Promotional ROI Calculations 3 rd Party POS Data Import (to Calc Promotional Accruals) Transportation Execution Collaborative Sourcing Advanced Product Catalog Process Manufacturing – Computer-Aided Formulation – Lot-Specific Costing – Environmental Testing – Reserve Mfg to Sales Orders – Stability Studies Transportation Planning Enhanced Co-Product Planning Short Term Deployment Planning Business Account Planning Integrated Sales Contracts Quick Ship User Interface Customer Consigned Inventory Retroactive Pricing in Purchasing Global Procurement and Drop Shipments Channel Budget Management Enhanced Management and Resolution of Promotional Claims Process Manufacturing – Computer-Aided Formulation – Lot-Specific Costing – Environmental Testing – Reserve Mfg to Sales Orders – Stability Studies Transportation Planning Enhanced Co-Product Planning Short Term Deployment Planning Business Account Planning Integrated Sales Contracts Quick Ship User Interface Customer Consigned Inventory Retroactive Pricing in Purchasing Global Procurement and Drop Shipments Channel Budget Management Enhanced Management and Resolution of Promotional Claims The following is intended to outline our general product direction and is intended for information purposes only. The development, release and timing of any features or functionality remains at the sole discretion of Oracle. This presentation is not a commitment to deliver any material, code or functionality.

38 . Consumer Capabilities: Deep functionality Evolution of Oracle Applications in Non-Durables Current Differentiators… Mixed Mode Manufacturing Inventory Postponement Optimization Supplier Collab & VMI Collaborative Planning Supply Chain Exception Mgmt Real Time Order Promising and Visibility Multi-Channel Order Capture Advanced Pricing EDI Transactions for POs, Ship Notices, Invoicing & Warehousing Claims & Deductions Mgmt Lot Traceability Funds Management Promotional Planning Mixed Mode Manufacturing Inventory Postponement Optimization Supplier Collab & VMI Collaborative Planning Supply Chain Exception Mgmt Real Time Order Promising and Visibility Multi-Channel Order Capture Advanced Pricing EDI Transactions for POs, Ship Notices, Invoicing & Warehousing Claims & Deductions Mgmt Lot Traceability Funds Management Promotional Planning …Coming in 11i.10 …11i.9… Discrete Manufacturing – Flow Sequencing – WIP Serial Tracking – Resource Centric Scheduling Workbench Continuous Real-Time Demand Planning Integrated Maintenance and Production Planning Enhanced Blanket Orders and Releases Retroactive Promo Adjustments Promotional ROI Calculations 3 rd Party POS Data Import (to Calc Promotional Accruals) Transportation Execution Collaborative Sourcing Advanced Product Catalog High Volume Order Processing Discrete Manufacturing – Flow Sequencing – WIP Serial Tracking – Resource Centric Scheduling Workbench Continuous Real-Time Demand Planning Integrated Maintenance and Production Planning Enhanced Blanket Orders and Releases Retroactive Promo Adjustments Promotional ROI Calculations 3 rd Party POS Data Import (to Calc Promotional Accruals) Transportation Execution Collaborative Sourcing Advanced Product Catalog High Volume Order Processing Discrete Manufacturing – Option-Dependent Sourcing for CTO – Self-Svc Entry of Quality Data, Non-Conformances & CARs Transportation Planning Short Term Deployment Planning Business Account Planning Integrated Sales Contracts Scarce Inventory Allocation Quick Ship User Interface Customer Consigned Inventory Retroactive Pricing in Purchasing Global Procurement and Drop Shipments Channel Budget Management Enhanced Management and Resolution of Promotional Claims Discrete Manufacturing – Option-Dependent Sourcing for CTO – Self-Svc Entry of Quality Data, Non-Conformances & CARs Transportation Planning Short Term Deployment Planning Business Account Planning Integrated Sales Contracts Scarce Inventory Allocation Quick Ship User Interface Customer Consigned Inventory Retroactive Pricing in Purchasing Global Procurement and Drop Shipments Channel Budget Management Enhanced Management and Resolution of Promotional Claims The following is intended to outline our general product direction and is intended for information purposes only. The development, release and timing of any features or functionality remains at the sole discretion of Oracle. This presentation is not a commitment to deliver any material, code or functionality.

39 Summary Committed to the CPG Space Understand the key issues facing the industry Provide focused solutions Building the future with key partner participation


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