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Новодмитровская, д.23. стр.2 Москва, 127015 Тел.: +7 495 988 96 06 Embassy of Greece in the Russian Federation.

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Presentation on theme: "Новодмитровская, д.23. стр.2 Москва, 127015 Тел.: +7 495 988 96 06 Embassy of Greece in the Russian Federation."— Presentation transcript:

1 Новодмитровская, д.23. стр.2 Москва, Тел.: Embassy of Greece in the Russian Federation. Department of Tourism Research of the behavior of visiting Russian tourists Report-presentation IndexBox Marketing March 2014

2 IndexBox Marketing © Page 2 Table of contents 1.Research design 2.Preferences and model of behavior of Russian tourists 3.Portrait of the tourists, visiting Greece

3 IndexBox Marketing © Research design  Research method: online survey  Sample size:  500 successful surveys  Geography of the survey:  Moscow  Sample characteristics:  Men and women, aged 18 to 55  Income level: average and above average  Regularly (at least 2 times in the last 2 years) go on vacation to a foreign country. Page 3 Respondents’ gender N=500 Respondents’ age

4 IndexBox Marketing © Page 4 Preferences of the Russian tourists

5 IndexBox Marketing © Countries visited Page 5 Foreign countries, visited in the last 2 years (several answers are possible) N=500 Foreign countries, desired to visit (several answers possible) N= p.p p.p p.p. +20 p.p. +14 p.p.

6 IndexBox Marketing © Visit frequency Page 6 Visit frequency of the top-5 countries for the last 2 years (for each country – only one answer) N=500

7 IndexBox Marketing © Visit length Page 7 Visit frequency of the top-5 countries (for each country several answers possible) N=500

8 IndexBox Marketing © Visit seasonality Page 8 Visit of the top-5 countries by time of the year (for each country several answers possible) N=500

9 IndexBox Marketing © Purpose of the visit Page 9 Purpose of the visit in top-5 countries by visits (for each country several answers possible) N=500

10 IndexBox Marketing © Trip organization Page 10 Ways of organizing the trip in the top-5 countries by visits (for each country one answer possible) N=500

11 IndexBox Marketing © Selection process Page 11 Length of selecting the country of visit (one answer) N=500 Period of starting the trip organization (one answer) N=500 Sources of receiving information about trips abroad (several answers possible) N=500

12 IndexBox Marketing © Criteria for selecting a country Page 12 Criteria for selecting countries by age groups (not more than 3 answers possible) N=500

13 IndexBox Marketing © Criteria for selecting a hotel Page 13 Criteria for selecting hotels by age groups (not more than 3 answers possible) N=500

14 IndexBox Marketing © Preferred trips by format Page 14 Choice of trip transport (one answer) N=500 Choice of meal options in the hotel (one answer) N=500 Choice of hotel category (one answer) N=500

15 IndexBox Marketing © Optimal cost of the trip Page 15 Expenses on tour (accommodation, tickets, transfer) Cost, specified by the respondents as optimal per person for a one week holiday with flights, transfers and half board, in RUB N=500 Expenses on site Expenses for tours and sightseeing

16 IndexBox Marketing © Evaluation of supply on the tourist market Page 16 Is it easy to choose a foreign country for a holiday? Are the respondents satisfied by the offered choice? (one answer) N=500 Dissatisfaction in the selection of countries (open question) N= High prices Inaccessibility of the countries, people would like to visit Inconsistency between pictures and reality Greece and Turkey are not OK because of the number of people, heat Great diversity of countries but in the end it all comes to a narrow selection of countries Few combined tours (wish to include excursion program in the tour) Inconsistency between price/quality Bad service High prices of flights Inconvenient flight schedule Difficulties in getting a visa

17 IndexBox Marketing © Page 17 Portrait of the tourists, visiting Greece

18 IndexBox Marketing © Portrait of the tourists, visiting Greece Page 18 Gender of the tourists, visiting Greece N=94 Age of the tourists, visiting Greece N=94 Income level of the tourists, visiting Greece N=94/500

19 IndexBox Marketing © Portrait of the tourists, visiting Greece Page 19 Marital status of the tourists N=94/500 Whether the tourists have children N=94/500 Motives for going on holiday abroad N=94/500

20 IndexBox Marketing © Page 20 Thank you for your attention! 23, Bolshaya Novodmitrovksya, bldg.2 Moscow, Phone number:


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