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WOMEN'S UN REPORT NETWORK - WUNRN® GENDER STEREOTYPES UN Commission on the Status of Women CSW 58 - NYC March 20, 2014 WOMEN’S UN REPORT NETWORK WUNRN®

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Presentation on theme: "WOMEN'S UN REPORT NETWORK - WUNRN® GENDER STEREOTYPES UN Commission on the Status of Women CSW 58 - NYC March 20, 2014 WOMEN’S UN REPORT NETWORK WUNRN®"— Presentation transcript:

1 WOMEN'S UN REPORT NETWORK - WUNRN® GENDER STEREOTYPES UN Commission on the Status of Women CSW 58 - NYC March 20, 2014 WOMEN’S UN REPORT NETWORK WUNRN®

2 WOMEN’S UN REPORT NETWORK WUNRN® Wrongful gender stereotyping is a pervasive human rights violation. As this report shows, it is a frequent cause of discrimination against women and a contributing factor in violations of rights ranging from the right to an adequate standard of living through to the freedom from gender-based violence Moreover, there is surprisingly limited awareness of the full extent and breath of international human rights obligations related to stereotypes and stereotyping, with much of the focus to date limited only to the obligations enumerated in the Convention on the Elimination of All Forms of Discrimination against Women (CEDAW). This is in spite of the fact that it is not the only international human rights treaty to impose obligations related to stereotypes and stereotyping Gender stereotyping as a human rights violation Research report Submitted to the Office of the High Commissioner for Human Rights on 14 October 2013 AuthorSimone Cusack Tel Websites opcedaw.wordpress.com stereotypingandlaw.wordpress.com

3 WOMEN’S UN REPORT NETWORK WUNRN® Drawing on domestic and international law, as well as on judgments given by courts and human rights treaty bodies, Gender Stereotyping offers perspectives on ways gender stereotypes might be eliminated through the transnational legal process in order to ensure women's equality and the full exercise of their human rights.

4 WOMEN’S UN REPORT NETWORK WUNRN® USA - COSMETIC PLASTIC SURGERY FOR WOMEN - CAUTIONS Plastic Disasters Tummy tuck. Nose job. Lypo. Millions of people routinely undergo these cosmetic surgeries each year, hoping that the results will help them look and feel better. But if something goes wrong, the consequences can be both physically and psychologically devastating. Plastic Disasters follows three people recovering from surgeries that went horrifically wrong.

5 WOMEN’S UN REPORT NETWORK WUNRN® SPAIN - WEBSITES PROMOTING EXTREME WEIGHT LOSS SHUT DOWN Four websites accused of promoting anorexia and bulimia as acceptable weight-loss methods have been shut down in Spain, a spokesman for Microsoft's Spanish division said Tuesday. The blogs, housed by the Microsoft division, were shut down at the request of Catalan Internet quality control agency Iqua, the spokesman added. He did not provide details on the content of the websites. It was the first time in Spain that a company housing Internet sites has shut down web pages seen as promoting eating disorders following a complaint from authorities, Iqua said.

6 WOMEN’S UN REPORT NETWORK WUNRN® ITALY VOGUE IMAGES EROTICIZE VIOLENCE, WAR, & WOMEN “Make Love, No War!"

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9 WOMEN’S UN REPORT NETWORK WUNRN® BEIJING PLATFORM FOR ACTION J. Women and the Media 234. During the past decade, advances in information technology have facilitated a global communications network that transcends national boundaries and has an impact on public policy, private attitudes and behaviour, especially of children and young adults. Everywhere the potential exists for the media to make a far greater contribution to the advancement of women More women are involved in careers in the communications sector, but few have attained positions at the decision-making level or serve on governing boards and bodies that influence media policy. The lack of gender sensitivity in the media is evidenced by the failure to eliminate the gender-based stereotyping that can be found in public and private local, national and international media organizations The continued projection of negative and degrading images of women in media communications - electronic, print, visual and audio - must be changed. Print and electronic media in most countries do not provide a balanced picture of women's diverse lives and contributions to society in a changing world. In addition, violent and degrading or pornographic media products are also negatively affecting women and their participation in society. Programming that reinforces women's traditional roles can be equally limiting. The world- wide trend towards consumerism has created a climate in which advertisements and commercial messages often portray women primarily as consumers and target girls and women of all ages inappropriately

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11 WOMEN’S UN REPORT NETWORK WUNRN® NEW AUSTRALIAN GOVERNMENT INITIATIVES ON BODY IMAGE On 27 June 2010 the Minister for Youth, Kate Ellis, announced new Australian Government initiatives to promote positive body image among young Australians. The new initiatives aim to build young people’s resilience to negative body image pressures and promote leadership on this issue in the fashion, media and advertising industries.

12 WOMEN’S UN REPORT NETWORK WUNRN® CAMEL NO. 9 CIGARETTE ADS APPEAL TO TEEN GIRLS - STUDY A study shows that advertising for Camel No. 9, introduced in 2007 by R.J. Reynolds, appealed to teen girls. Camel No. 9 is still on shelves, but the tobacco company has stopped marketing it in stores and in print. By Liz Szabo, USA TODAY - 3/15/2010Liz Szabo A recent marketing campaign for Camel cigarettes appears to have attracted the interest of teen girls, a study shows. The ads for Camel No. 9 cigarettes — which ran in magazines such as Vogue, Cosmopolitan and Glamour — were a hit with girls ages 12 to 16, says a study of 1,036 adolescents published online in Pediatrics. Promotional giveaways for the new brand, which was launched in 2007, included berry-flavored lip balm, cellphone jewelry, purses and wristbands, the study says. David Howard, a spokesman for R.J. Reynolds, which makes Camel, says the ads were aimed at adults, noting that 85% of the magazines' readers are over 18. Tobacco companies agreed not to target kids as part of the 1998 Master Settlement Agreement with state attorneys general. He notes that teen smoking rates have continued to decline since the ads were introduced. But the ads were clearly noticed by teenagers, says study co-author Cheryl Healton, president of the anti-smoking group the American Legacy Foundation, which interviewed teens about their awareness of cigarette brands.

13 WOMEN’S UN REPORT NETWORK WUNRN® BLEACH CREAMS - PALE BEAUTY CARRIES RISKS FOR ASIAN WOMEN The cream that she applied to her face and neck was supposed to transform her into a white- skinned beauty, the kind she saw in women's magazines and on television. But the illegally produced lotion she bought in a store near this village in southeastern Thailand turned her skin into a patchwork of albino pink and dark brown. Doctors say her condition may be irreversible.

14 WOMEN’S UN REPORT NETWORK WUNRN® BARBIE DOLLS - ISSUES OF IDEALIZED BEAUTY ISSUES OF CULTURE, VALUES, IDEALS Barbie being compared with Muslim doll Fulla.Fulla The Muslim dolls have been developed to promote traditional values, with their modest clothing and pro-family backgrounds. BBC One of the most common criticisms of Barbie (Mattel, Inc.) is that she promotes an unrealistic idea of body image for a woman and girl.

15 WOMEN’S UN REPORT NETWORK WUNRN® HONK KONG - ADS PRESSURE WOMEN FOR IDEAL BEAUTY Hong Kong's public transit is plastered with cosmetics ads promoting a beauty ideal influenced by Western women. Skin-bleaching creams are top sellers in cosmetics shops and media ads promote such things as laser treatments to melt the fat away.

16 WOMEN’S UN REPORT NETWORK WUNRN® NEWSWEEK - PICTURE BOOK FOR CHILDREN OF MOTHERS WHO HAVE HAD COSMETIC SURGERY Example - "THE MOMMY JOB" tummy tuck after childbirth.

17 WOMEN’S UN REPORT NETWORK WUNRN® NOW - NATIONAL ORGANIZATION FOR WOMEN – USA NOW CAMPAIGN ON SEX, STEREOTYPES & BEAUTY: The ABCs and Ds of Commercial Images of Women This presentation by NOW Foundation's Love Your Body Campaign illustrates and describes how advertisers and the media enforce unrealistic beauty standards, sexual ideals and gender stereotypes that girls and women are expected to follow. What is the impact of these images on the health and well-being of women and girls, and what can YOU do?

18 WOMEN’S UN REPORT NETWORK WUNRN® CZECH REPUBLIC - SEXIST COMMERCIAL ADS DEGRADING TO WOMEN Czech Republic Band - Outdoor Advertising in Prague: "A beautiful woman is hard to guard," wording below the torso announces: "What about your money?"

19 WOMEN’S UN REPORT NETWORK WUNRN® American Psychological Association SEXUALIZATION OF GIRLS IS LINKED TO COMMON MENTAL HEALTH PROBLEMS IN GIRLS AND WOMEN—EATING DISORDERS, LOW SELF-ESTEEM, AND DEPRESSION; APA TASK FORCE REPORTS Psychologists call for replacing sexualized images of girls in media and advertising with positive ones A report of the American Psychological Association (APA) released today found evidence that the proliferation of sexualized images of girls and young women in advertising, merchandising, and media is harmful to girls’ self-image and healthy development.

20 WOMEN’S UN REPORT NETWORK WUNRN® MAURITANIA - SEEKING TO END AN OVERFED IDEAL OF WOMEN & GIRLS Candace Feit for The New York Times Nesseba, 14, left, was overfed to plump her up, but her sister Selma, 9, will be spared, says their mother, Fatma Mint Mohamed.

21 WOMEN’S UN REPORT NETWORK WUNRN® HUNGARY - UNILEVER AD DEGRADES WOMEN - NGO COMPLAINT Hungarian non-governmental women's rights organization Tusarok made a complaint about the advertising campaign of "AXE Bodysutra" launched by Unilever's Hungarian branch and "Noe's Ark" advertising company. Tusarok questioned the ethics of the whole campaign ranging from newspaper ads to TV commercials, stating that it harms basic human rights and gender equality....

22 WOMEN’S UN REPORT NETWORK WUNRN® MALAYSIAN MUSLIMS TOLD NOT TO USE BOTOX Botox prohibited under Islam rules Malaysia's National Fatwa Council. Photograph: Don Murray/Getty Wrinkled faces or a life of sin is the choice facing Malaysia's majority Muslim population after the country's National Fatwa Council ruled that Botox contains substances prohibited under Islam, including those from pigs, it was reported today. The council ruled during a three-day meeting after six months of research that Muslims should reject the increasingly popular anti-ageing treatment on religious grounds.

23 WOMEN’S UN REPORT NETWORK WUNRN® ALCOHOL ADVERTISING IN WOMEN'S MAGAZINES Media Awareness Network "Be CointreauVersial to the beat of a different drum" 2. "Fascination is two parts sweetness, one part fire." 3. "Skyy Citrus" 4. "Parlez Alizé" 5. "Politically correct by day. Bacardi by night." 6. “Who? You INNOCENT? Anything but.”

24 WOMEN’S UN REPORT NETWORK WUNRN® BANGLADESH - SEX WORKERS GIVEN STEROIDS TO MAKE UNDERAGE GIRLS LOOK OLDER AND FLESHIER - LONG-TERM HEALTH RISKS The prostitutes in Bangladeshi brothels are often underage and unpaid – and now, many of them are hooked on steroids that are damaging to their health. The drug Oradexon is now being used routinely in brothels throughout Bangladesh, by madams desperate to make the girls in their employ seem older and more attractive to clients, and disguises their real age to police. Asha, age 19, one of the many girls who use the drug, works in Faridpur brothel as a sex worker. Photograph: GMB Akash/Panos/ActionAid

25 WOMEN’S UN REPORT NETWORK WUNRN® THE BODY SHOP - BODY IMAGE The Body Shop does not use models who are very young or thin, nor do we extensively retouch our model shots. We always ensure our models look as natural and realistic as possible and do not digitally alter or distort the true image of the model. The Body Shop doesn’t want to change the way you look. We want to change the way you feel about the way you look.

26 WOMEN’S UN REPORT NETWORK WUNRN® CAMPAIGN AGAINST SEXIST ADS GETS QUICK RESULTS & BILLBOARD REMOVAL USI high-speed Internet service ad campaign - Minnesota USA - "Fast, Cheap and Satisfaction Guaranteed." Protests resulted in billboard removal.

27 WOMEN’S UN REPORT NETWORK WUNRN® DENMARK - STOP TRAFFICKING - STOP TREATING WOMEN LIKE MEAT Women who are treated like fresh meat. It is a vivid image and an illustration of the situation of thousands of women’s and children’s lives in Europe today. The UN estimates that approximately 500,000 women and children are imported to the EU yearly and abused in prostitution and in the sex industry.

28 WOMEN’S UN REPORT NETWORK WUNRN® COSMETIC VAGINAL SURGERY ISSUES A leading urogynaecologist has spoken out against the growing popularity of cosmetic vaginal surgery. Professor Linda Cardozo, of King's College Hospital, London, says little evidence exists to advise women on the safety or effectiveness of procedures. These include operations to make the external appearance more "attractive" and reshaping the vagina to counter laxity after childbirth, for example. More and more women are seeking cosmetic vaginal surgery

29 WOMEN’S UN REPORT NETWORK WUNRN® MAGAZINE AD - US OIL SPILL THEME PHOTOS FASHIONIZING AN ENVIRONMENTAL DISASTER

30 WOMEN’S UN REPORT NETWORK WUNRN® BANGLADESH - ACID ATTACK VICTIM PHOTO Victim of Acid Attack - Bangladesh Photographer Ulrik Jantzen

31 WOMEN’S UN REPORT NETWORK WUNRN® UK EXHIBITION CELEBRATES BEAUTY OF AGEING FEMALES ‘Age cannot wither her nor custom stale her infinite variety’ (Antony and Cleopatra, Act 2, Scene 2)

32 WOMEN’S UN REPORT NETWORK WUNRN® "MASKED" - Art & Poem by Rita Loyd At times I hide behind a mask, disguising who I am and the frailties that I possess. But then the voice of my spirit emerges and reminds me that we all fall short of perfection. And that those who appear perfect are wearing a mask as well. So, instead of hiding, I am prompted to embrace my imperfections with love. and with this inner shift of self acceptance, a radiance shines forth surpassing any physical adornment I could ever possibly hide behind. By Rita Loyd


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