Presentation on theme: "Why We Should Start Usability Testing Today. 1 Reason #1 We’ll uncover things like this…"— Presentation transcript:
Why We Should Start Usability Testing Today
1 Reason #1 We’ll uncover things like this…
Instructions For This Section We recommend adding a video of your own highlight reel, or you can switch to a browser window to play the highlight reel online.
2 Reason #2 It Will Impact…
Instructions For This Section The list of slides in this section isn’t exhaustive, and it’s not even a recommended list. We’ve created a few sample slides, but selecting the KPIs and determining how usability testing will impact your company is up to you.
3 Reason #3 Analytics Aren’t Enough
Just Ask StubHub
4 Reason #4 We Can Uncover Problems Early
5 Reason #5 Awesome Side Benefits
Faster ROI Measurement No more waiting for lagging indicators like analytics. Customer Perception We can show we’re listening and responding. Learning This is a great market research tool. And we’ll learn more about ourselves too.
6 Reason #6 We Can Afford It (And can’t afford not to do it)