Instructions For This Section The list of slides in this section isn’t exhaustive, and it’s not even a recommended list. We’ve created a few sample slides, but selecting the KPIs and determining how usability testing will impact your company is up to you.
Faster ROI Measurement No more waiting for lagging indicators like analytics. Customer Perception We can show we’re listening and responding. Learning This is a great market research tool. And we’ll learn more about ourselves too.
6 Reason #6 We Can Afford It (And can’t afford not to do it)