3 VisionTo establish Compaq as an innovation leader by developing cool, innovative and simple products and solutions that solve unique problems.
4 Business Objectives / Strategy Establish Compaq as the Innovation Leader by continuing a trend that was initiated with the iPAQ desktop of bringing to market cool, innovative and simple productsProvide the best in customer experienceThrough simple and innovative products and solutionsEasy to set up and to deployEasy to manageEasy to serviceSet new standards for quality / reliabilityBreakthrough industrial designSimple offering (“less is more”)End-to-end solutionsEstablish partnerships as necessary to achieve these objectivesMicrosoftIndependent Software Vendors (ISV’s)
5 Who/What is our Primary Target Market ? Users that:prefer the flexibility/ mobility of a notebook PC, but also carry writing paper in portfolio for note taking.are highly mobile, price conscious, place high degree of importance to style, and wants to remove the “barrier” that a PC has in meetings or classes.are executives, consultants, students, buyers, sales, data collection, service & maintenance, healthcare, insurance, law enforcement, home & small businesses.Horizontal MarketCompanion device or primary with peripherals (i.e external monitor/dock)Typical Users:Knowledge WorkerCampus RoamersApplications:Office ProductivityVertical MarketsPrimary Device – may include peripheral (I.e dock)Typical UsersMedicalLegalField SalesField AutomationServicePublic SafetyUnique RequirementsSpecialty ApplicationsEnvironmental
6 Product Strategy Why develop a Tablet device? The Tablet PC extends the capabilities of traditional “clamshell” PC’s.Reduces the distraction of notebook usage in a meeting environment.Offers the opportunity to “reach” users which typically capture data in a notepad/ledger format.Medical, Legal, Education markets, Field Services, Public SafetyThe Tablet PC will provide customers with a device to use when creating, storing or accessing information and transactionsImproves ProductivityTechnology advancementsLow power, high performance CPU’sLow power LCD’sBatteryAdvances in handwriting and speech recognitionWirelessWindows XPData Collectors typically use one of the following mobile devices: personal companions, pen tablets, pen notepads, keypad handhelds and wearable devices.Typical fields of service include transportation, trucking, utility, HVAC, construction management, warehousing logistics and healthcare.
7 Tablet Feature Summary Current Definition with engineeringLegacy free, fully integratedFeaturesProcessor Low Voltage, Low Power (currently Transmeta or Intel)Panel ” TFT XGA transflectiveRAM 128MB – 640MBVideo PCI graphics ATI M6 with 8MB VRAMOperating System Windows XP, with “Ink as Ink” technologyTouch Screen Digitizer - EMInput Pen - ActiveCommunications LOM, b (a)PCMCIA Single Type II PC card slotHDD 20GB+, 9.5mmPorts (2) USB 2.0, VGA, RJ45, RJ11, PowerSecurity Integrated Biometrics, IPSECBattery technology Li-IonBattery Life 8 hours minimumWeight 2.5lbsDimensions (x/y/z) < 8.5” x 11” x 1”
8 Development Priorities Priorities (compiled from customer feedback)Quality and ReliabilityEasy of useBattery lifeWeightPriceDurabilityRamificationsGraphics are ATI M6 – great, but PCI implementation saves power. No AGP and no 3D – working with engineering
13 Dock Feature Summary Positioning Features Low cost cable management and access to more ergonomic keyboards and displaysFeaturesMultiBayCommunications Pass-through EthernetPorts (2) USB, VGA, RJ45, PowerSecurity Kensington LockWeight .5lbs (with weight saver)Orientation supports Portrait only
14 Product Specific Saleable Options CradleRuggedized portfolio and/or Leather portfolioOffers portfolio that has notebook orientation with integrated keyboardRemovable keyboard depending on needsBar Code ReaderRuggedized jacket offering barcode readerPC Card could offer barcode reader – under investigationStylus TetherStylus Replacement kitScreen protectors
15 Brainstorming Questions: Customer scenarios?Why not PDAs?Why not a notebook?Need for wireless?Business CaseWhere is the business case to justify the tablet in your businessHow is cost saved or productivity made?Tablet positioning?Full capability of notebook PCFull OS, WLAN, WWAN, VGA port , USB, etc.Confirm for Corporate primary market that this concept is necessaryWebpad with communication capabilitiesNote taking device with
16 Brainstorming Questions: Product Priorities? Which to trade off first?Quality and Ease of UseBattery lifeWeightPriceDurabilitySpecial features required?Acceptable price rangeGrab and goVoice recognition - dictating only?Security requirements?Portrait vs. landscape?Intel versus Transmeta
18 Modular Concept Alternative definition Base unit Hit a lower price, add options for featuresConcern that lower price and smaller size is not achievable by just trading off portsBase unitProcessor Low Voltage, Low PowerPanel ” TFT XGARAM 128MB - 640MBHDD 20GB+, 9.5mmOperating System Windows XP, with “Ink as Ink” technologyPCMCIA Single Type II PC card slot/Security slotCommunications LOM, b (a)Ports Integrated Antenna, (1) USB, RJ45, Audio in/out, PowerBattery technology Li-IonBattery Life tablet mode 9-11 hours, full power 6 hoursTouch Screen Digitizer - EMInput Pen - ActiveWeight 2.5lbsDimensions (x/y/z) < 8.5” x 11” x 1”Provide jackets to addWAN Jacket PC Card Integrated Biometrics, RJ11, tilt, ruggedized/panel cover, gripsData Collection Jacket Bar Code Reader, RJ11, tilt, ruggedized/panel cover, gripsCorporate Jacket (1) USB, VGA, RJ11, tilt, ruggedized/panel cover, grips
19 Localization Language availability of Ink – GEO mix - TBD Only comes in EFGJ at launchEnglishFrenchGermanJapaneseGEO mix - TBD
20 Configurable Modules Model 1 Low power processor,10.4” TFT/XGA Stylus/digitizerNo batteriesNo memory2 empty battery bays1 empty memory slots / 128MB down1 empty MiniPCI1 empty integrated BiometricsRJ 45 NICHard Drive20GBCommon Hard drive optionsCommunicationWLAN miniPCI + modem comboNo ModemWWAN PC cardsAdditional Memory64MB, 128MB , 256MB,512MB (Transmeta only)SecurityIntegrated BiometricsBattery4-cells BatteriesCountry/OS ModulesWindows XPLocalization = EFGJProductivity softwareTBDWarrantyOne year – 1/1/0Maybe service extensions
21 Competitive Landscape IBMMini-Notebook/ tablet “CrossPad” notepad for handwriting recognition / electronic image transfer & a touchscreen display / interfaceAqcess Obe *Power of a colorPen tablet comp.W/speech recognitionCapability & a CCDCameraKeyboard/StylusClio *Extend your officeEverywhere you go andAccess corporateDatabases, your PC& the InternetKeyboard/StylusMitsubishi *AMiTY CPAdvanced Keyboard-Free Apps & SturdyConstruction forOn-the-moveField workers,HandwritingStylusOptional keyboard5.5 lbsPerformanceFujitsu *Rugged, ExceptioinalPerformance, OutdoorView ability, replacementFor DesktopKeyboard/Stylus4 lbs3 ½ lbs2.5 lbs.******2.2 lbs.* Wireless not mentionedIn product informationWeightIBM – wireless via 80211b(integrated or PC Card)under considered
22 Competitive Assessment Tablet PC’s are not a “new” conceptTablet devices have been on the market for nearly a decade.Typically marketed towards niche marketsExisting tablet offerings prohibit mass market appeal/acceptance, due to:WeightBattery LifeTechnology/PerformancePrice