Presentation on theme: "Project The aravind eye hospital prepared by the “ sohaad ” group سهاد جروب dr dina a.fatah dr omama moustafa dr hatem el bitar dr ayman anany dr ahmed."— Presentation transcript:
Project The aravind eye hospital prepared by the “ sohaad ” group سهاد جروب dr dina a.fatah dr omama moustafa dr hatem el bitar dr ayman anany dr ahmed el sheikh Dr samar nafady
Dr Govindappa Venkataswamy I consider him the god father of ophthalomolgy in india Govindappa Venkataswamy I consider him the god father of ophthalomolgy in india Aravind Hospitals is the single largest eye cataract surgery provider under one roof in the world. The success is so impressive that Aravind has become a case study that every graduating student at Harvard Business School is familiar with. The paramedical staff is handpicked and well trained. They work in a systematic environment, enjoy community support (during their outreach programmes) and take pride in what they are doing, giving vision.
the vision of aravind eye hospital According to Dr V, he didn ’ t have any ‘ growth plans ’ when he started the hospital and things happened with the help of ‘ divine grace ’. However, from the beginning, he had a vision, “ to provide sight to as many people as possible and to mass- market cataract surgery, the way hamburgers and pizzas are marketed by McDonalds and Pizza Hut. ”
“ There are 12 million blind people in India and a million of them are children. Through proper medical assistance, three-fourths of the blindness can be cured. If we are to provide sight to them, we have to mass market the medical products at a highly affordable cost, ” he says. His first job is to create awareness about cataract surgery among the villagers and then ‘ sell ’ the surgery and other services. Dr V says, “ Now, people call Aravind a market driving entity, as opposed to the one being driven by market. ” “ We had not known those management strategies. We are transparent, do not exaggerate anything to our patients and are truthful and sympathetic to them. We have nothing more than a helping attitude. ” The acclaimed management guru, Professor C K Prahalad says that Aravind is a perfect example of how an organisation can be successful in doing business with the poor
حطيت كل الصور المتاحة لباقي السليدز ويمكنكم استخدمها كما تشاءو