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NATIONAL SOCIETY OF BLACK ENGINEERS w w w. n s b e. o r g 2008 Regional Leadership Conference Publications – Public Relations Joint Functional.

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Presentation on theme: "NATIONAL SOCIETY OF BLACK ENGINEERS w w w. n s b e. o r g 2008 Regional Leadership Conference Publications – Public Relations Joint Functional."— Presentation transcript:

1 NATIONAL SOCIETY OF BLACK ENGINEERS w w w. n s b e. o r g 2008 Regional Leadership Conference Publications – Public Relations Joint Functional

2 NATIONAL SOCIETY OF BLACK ENGINEERS w w w. n s b e. o r g Publications 2008 Regional Leadership Conference

3 NATIONAL SOCIETY OF BLACK ENGINEERS w w w. n s b e. o r g Contents Regional Publications Microsoft Publisher National Publications Logo Policy Questions Introduction

4 NATIONAL SOCIETY OF BLACK ENGINEERS w w w. n s b e. o r g Region 1 st Publications Chair Joshua Virgin-Bryan Also the Upstate Zone Chairperson  Electrical and Mechanical Engineering Technology  Rochester Institute of Technology yahoo.com

5 NATIONAL SOCIETY OF BLACK ENGINEERS w w w. n s b e. o r g INTRODUCTIONS  Name  School  Originally From  Other Clubs or Organization(s)

6 NATIONAL SOCIETY OF BLACK ENGINEERS w w w. n s b e. o r g Regional Publications Publication Chair Responsibilities  Regional publications  Evaluate, approve, and finalize the general content of the newsletter  Liaison to Chapter Publications  Serve on the National Publications Committee. Regional Publications  Flyers  Grassroots  Programs Book (for Conferences)

7 NATIONAL SOCIETY OF BLACK ENGINEERS w w w. n s b e. o r g  Microsoft Office Packet (available for download on national site)  Flyers, Newsletters, Calendars, Labels, Certificates, Brochures  Capable of Importing Excel and Word Documents  Produces Website Formats Microsoft Publisher

8 NATIONAL SOCIETY OF BLACK ENGINEERS w w w. n s b e. o r g Certificate Of Appreciation N A T I O N A L S O C I E T Y O F B L A C K E N G I N E E R S August 8th Kwame Baptiste This certificate is awarded to Joshua VB For taking on the role of leading the region twice in a role. Fiyah FiyahExamples

9 NATIONAL SOCIETY OF BLACK ENGINEERS w w w. n s b e. o r g Examples Regional Leadership National Society of Black Engineers Lead Story Headline This story can fit words. The purpose of a newsletter is to provide specialized information to a targeted audience. Newsletters can be a great way to market your product or service, and also create credibility and build your organization ’ s identity among peers, members, employees, or vendors. First, determine the audience of the newsletter. This could be anyone who might benefit from the information it contains, for example, employees or people interested in purchasing a product or requesting your service. collected at trade shows, or membership lists. You might consider purchasing a mailing list from a company. I you explore the Publisher catalog, you will find many publications that match the style of your newsletter. Next, establish how much time and money you can spend on your newsletter. These factors will help determine how frequently you publish the newsletter and its length. It ’ s recommended that you publish your newsletter at least quarterly so that it ’ s considered a consistent source of information. Your customers or employees will look forward to its arrival. Special points of interest:  Briefly highlight your point of interest here. Secondary Story Headline This story can fit words. Your headline is an important part of the newsletter and should be considered carefully. In a few words, it should accurately represent the contents of the story and draw readers The DNA Sows That the Fiyah Runs through Region 1’s blood strong

10 NATIONAL SOCIETY OF BLACK ENGINEERS w w w. n s b e. o r g National Publication  NSBE Magazines (Issued BiMonthly)  NSBE Bridge (Issued Seasonally)  E-Newsletter (Issued BiMonthly)  Alumni Arsenal (Issued Seasonally)  Website Updates (Every Sunday)

11 NATIONAL SOCIETY OF BLACK ENGINEERS w w w. n s b e. o r g LOGO POLICY

12 NATIONAL SOCIETY OF BLACK ENGINEERS w w w. n s b e. o r g N A T I O N A L S O C I E T Y O F B L A C K E N G I N E E R S LOGO POLICY  The official colors of "The Torch" are as follows:  The "N" is green - Pantone Matching System (PMS) 361  The letters "SBE" & the handle of The Torch shall be black  The flame of The Torch shall be red - PMS 485  The lightning bolts shall be yellow (CMYK process)  Torch Logo Shall always be accompanied the registration mark ® next to the torch handle  National Society of Black Engineers Should be included with the symbol  No slanted angles, No changing the colors, and the Lightning Bolt is Behind the N

13 NATIONAL SOCIETY OF BLACK ENGINEERS w w w. n s b e. o r g

14 NATIONAL SOCIETY OF BLACK ENGINEERS w w w. n s b e. o r g Public Relations 2008 Regional Leadership Conference

15 NATIONAL SOCIETY OF BLACK ENGINEERS w w w. n s b e. o r g Contents Introduction 1 Roles 2 Strategic Plan Overview 3 The Press Release 4 Radio PSAs 5 Questions/Discussion 6

16 NATIONAL SOCIETY OF BLACK ENGINEERS w w w. n s b e. o r g Regional PR Contact Information  Aggrey Jacobs  Region One Assistant Secretary   Sonia Irving  National Public Relations Chair 

17 NATIONAL SOCIETY OF BLACK ENGINEERS w w w. n s b e. o r g Role of National PR Chair  Draft press releases that support National Directives  Monitor press coverage of NSBE  Draft articles that enhance NSBE’s public image  Design and distribute informational brochures  Make official statements for the organization  ID other organizations for partnerships  Produce an official transition report at the close of term

18 NATIONAL SOCIETY OF BLACK ENGINEERS w w w. n s b e. o r g Role of Regional PR Chair  Duties as outlined in Regional Constitution and Bylaws  Producing articles and press releases to various Cities of Interest  Make Statements on behalf of NSBE per National PR approval  “City of Interest”  Coordinate Media Relations w/Regional PR Chair  Submit Press Releases  Assist National PR Chair as needed

19 NATIONAL SOCIETY OF BLACK ENGINEERS w w w. n s b e. o r g Role of Chapter PR Chair  Duties as outlined in Chapter Constitution and Bylaws  Generate good publicity for your chapter  Submitting Press Releases  School Newspaper  Local Newspaper

20 NATIONAL SOCIETY OF BLACK ENGINEERS w w w. n s b e. o r g National PR Strategic Plan  To aggressively promote NSBE; its Fall Regional Conferences; SEEK and the 35 th Annual National Convention for NSBE Las Vegas – March 25 - March 29  To utilize broadcast media to reach NSBE members and affiliates  To provide Communications Chair with info highlighting NSBE events A new PR announcement/info on national and regional Web sites every other month (six times per year)  To increase external media coverage in Black press Ebony, Jet, BE article

21 NATIONAL SOCIETY OF BLACK ENGINEERS w w w. n s b e. o r g Opposite Sides of the Same Coin  Journalism: Writing characterized by a direct presentation of facts or the description of an event without an attempt at interpretation.  Two-way communication between an organization and its publics to create a positive image.

22 NATIONAL SOCIETY OF BLACK ENGINEERS w w w. n s b e. o r g Opposite Sides of the Same Coin To Inform!

23 NATIONAL SOCIETY OF BLACK ENGINEERS w w w. n s b e. o r g The Press Release For Immediate ReleaseFor more information: HQ Contact HEADLINE Subhead Dateline—First Paragraph (5Ws) Second Paragraph—supports the first with additional detail Third Paragraph—Typically includes a quote Fourth Paragraph—includes additional info, but watch out Final Paragraph—Boilerplate information ### or -30-

24 NATIONAL SOCIETY OF BLACK ENGINEERS w w w. n s b e. o r g Inverted Pyramid Most important—5Ws Additional detail Quote More information Boilerplate

25 NATIONAL SOCIETY OF BLACK ENGINEERS w w w. n s b e. o r g The Press Release Best Buy Selects GE Global eXchange Services to Provide E-business Transaction Services Salt Lake City, UT -- 05/01/ GE Global eXchange Services (NYSE: GE), a leader in business-to-business Internet commerce, today announced that it has been selected by Best Buy Co., Inc. (NYSE: BBY) to provide e-business services designed to enhance the electronic transaction capability between Best Buy and its trading partners. Value added network services from GE Global eXchange Services (GXS) will help Best Buy continue to streamline e- business processes and reduce supply chain costs. The announcement was made at the Uniform Code Council’s U Connect Conference.

26 NATIONAL SOCIETY OF BLACK ENGINEERS w w w. n s b e. o r g Sample NSBE Press Release PRESS RELEASE Contact: Mia R. Hampton For Immediate ReleaseSpecial Projects Coordinator June 21, 2007 (703) , ext. 401 SUMMER CAMP SEEKS TO CREATE GRADE-SCHOOL ENGINEERS ALEXANDRIA, Va. — On Monday, July 9, 2007, the lives of hundreds of third- through fifth-graders will be dramatically impacted by an event called “SEEK.” The Summer Engineering Experience for Kids (SEEK) Camp, to be held at the Woodridge Campus of Friendship Public Charter School in Washington, D.C., is a pilot program of the National Society of Black Engineers. The program’s mission is “to increase elementary school students’ aptitude in math and science and their interest in pursuing STEM (science, technology, engineering, math) career fields, by having them engage in interactive, team-based engineering projects.” SEEK was funded by a $1- million donation to NSBE from Battelle Foundation.

27 NATIONAL SOCIETY OF BLACK ENGINEERS w w w. n s b e. o r g NSBE BOILERPLATE ABOUT NSBE The National Society of Black Engineers (NSBE), founded in 1975, is the premier organization serving African Americans in engineering and technology. With more than 30,000 members and 300 chapters in the U.S. and abroad, NSBE supports and promotes the aspirations of college and pre-college students and technical professionals. NSBE’s mission is “to increase the number of culturally responsible Black engineers who excel academically, succeed professional and positively impact the community.”

28 NATIONAL SOCIETY OF BLACK ENGINEERS w w w. n s b e. o r g Basic Tenets  Accuracy  Fairness  Objectivity

29 NATIONAL SOCIETY OF BLACK ENGINEERS w w w. n s b e. o r g Writing  Clear sentence structure –Short paragraphs –Proper grammar –Simple words –Active voice –AP style  A SECOND SET OF EYES IS KEY

30 NATIONAL SOCIETY OF BLACK ENGINEERS w w w. n s b e. o r g Radio PSAs  Public Service Announcements Spot announcements “as-recorded” spots  Standard length 10 seconds, or about 25 words 20 seconds, or about 45 words 30 seconds, or about 65 words 60 seconds, or about 125 words (not as common)

31 NATIONAL SOCIETY OF BLACK ENGINEERS w w w. n s b e. o r g Submitting a PSA American Tuberculosis Foundation 1212 Avenue of the Americas New York, N.Y “YOUR GOOD HEALTH”: 10 SEC. LIVE RADIO SPOTS THE AMERICAN TUBERCULOSIS FOUNDATION AND THIS STATION CARE ABOUT YOUR GOOD HEALTH. DON’T SMOKE …SOMEONE WHO LOVES YOU WANTS YOU TO QUIT. ##### SMOKING NOT ONLY HARMS YOUR LUNGS, IT HARMS THE LUNGS OF THOSE AROUND YOU. SOMEONE YOU LOVE WANTS YOU TO QUIT. THE AMERICAN TUBERCULOSIS FOUNDATION CARES ABOUT YOUR GOOD HEALTH. ##### GOOD HEALTH MEANS TAKING CARE OF YOURSELF. DON’T START SMOKING. AND IF YOU ALREADY SMOKE …TRY TO STOP. SOMEONE YOU LOVE CARES ABOUT YOUR GOOD HEALTH. A MESSAGE FROM (station call letters) AND THE AMERICAN TUBERCULOSIS FOUNDATION. #####

32 NATIONAL SOCIETY OF BLACK ENGINEERS w w w. n s b e. o r g Getting on the Air  Find out the stations’ deadline  Find out what lengths the stations’ will run  Submit rough versions, if time permits  Find out if the stations’ will produce the spots  Find out when the stations are most likely to run the spots

33 NATIONAL SOCIETY OF BLACK ENGINEERS w w w. n s b e. o r g PR Resources  Public Relations Kit For Dummies By Eric Yaverbaum, Bob Bly Price: $29.99 Description When it comes to marketing, nothing beats good word of mouth. But how do you get your customers talking? This friendly guide shows you step-by-step how to create and implement an effective public relations strategy for pennies on the dollar compared to the cost of advertising. Public Relations Kit For Dummies gives you all the tools you need to spread the word about your product or service, without a PR agency. In Public Relations Kit For Dummies, you’ll discover how to:  Map a winning PR strategy  Grab attention with press releases, interviews, and events  Cultivate good media relations  Get print, TV, radio, and Internet coverage  Manage crises

34 NATIONAL SOCIETY OF BLACK ENGINEERS w w w. n s b e. o r g Questions & Answers


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