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And the winner is… ????
Advertising vs. PR By: Somesh Dwivedi Roll no. 102
Advertising; as we know it PR; as we know it Differences between the two Trends in CBE responsible for increasing inclination towards PR
Advertising; as we know it Our product is the best
Most people have a love/hate relationship with advertising.
The best ads are not only creative, they sell.
The aim of advertising is not to state the facts about a product but to sell a solution or dream.
Buffery is an integral component of modern advertising
Advertising rarely creates product purchase
Creating an effective ad campaign Linking the brand directly to a single benefit. “Eno on; acidity gone”
Create a character that expresses the product’s personality.
Developing a narrative with episodes centered on a problem and its outcome.
Public Relations Delivery of message through implied or explicit endorsement of a credible third-party media source.
PR is something you pray for rather than pay for
PR Vehicles News stories and Media Editorial coverage
Event & Sports Marketing
Cause - Related Marketing
Differences between advertising and PR Paid space or free coverage Creative control vs. no control Shelf life Wise consumers Creativity or a nose for news
Differences (contd.) In House or out of the town Target audience or hooked editor Limited or unlimited contract Special events Writing style
Advertising lacks credibility
Lack of Advertising ROI measures “Dude, if it doesn’t make cents; it doesn’t make sense”.
Steep rise in advertising clutter and noise
And the winner is… IMC
Chapter 8 Creative Strategy: Planning and Development.
Marketing Mix- Promotion 5/27/15. Promotion Communications - inform, persuade, and remind Tools : Advertising Personal Selling (Sales) Public Relations.
Marketing Management 27 th of June Advertising and Public Relations.
Aim: Promotional Tools Do Now: What is the first thing that you think of when you hear that a steak cost $ dollars.
Promotion Pertemuan 22 Matakuliah: J0114/Manajemen Pemasaran Tahun: 2008.
1-1 CH 1 An Introduction to Integrated Marketing Communications.
Advantages of TV Advertising Creativity and impact Coverage and cost effectiveness (but what about target market reach and waste coverage) Captivity and.
Advertising/Media. Tonight Ads Ads Quiz Quiz Advertising Advertising 2.
Topic 11 Sustainable marketing. Objectives Introducing sustainable marketing Consumer actions to promote sustainable marketing business actions toward.
COMPARING PR, ADVERTISING, MARKETING, JOURNALISM AND INTEGRATED MARKETING COMMUNICATION WHAT IS PUBLIC RELATIONS? PRESENTED BY: SHANNON AVISON ADMN 205-S01.
14 Public Relations. © 2005 McGraw-Hill Ryerson Limited Chapter Objectives To recognize the role of public relations in the promotional mix. To understand.
Creative Product Promotion Introduction to Promotion Methods.
T.G.I. Friday’s PR 101 How Public Relations Can Help You Drive the Right Traffic and Build Sales.
1 Chapter 15 & 16 Advertising and Public Relations (CH15) Sales Promotion (Chapter 16)
Myleea Hill Arkansas State University Summer 2008 JOUR 3023 Welcome/Overview1.
IMC Tools and Their Link To Advertising Strategy.
Promotions and Public Relations. Business to business marketing B-toB marketing and advertising refers to any activities where a producer/manufacturer.
MARKETING MANAGEMENT 12 th edition KotlerKeller 18 Managing Mass Communications.
Public Relations Execution. Public Relations Plan Review public opinion and press coverage Statement of public relations strategy What issues are important.
Lenrning Objectives: Communications and the Promotional Mix 1.Define the term promotional mix. 2.List the five elements of the promotional mix. 3.List.
Neha Banerjee. “Public Relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics”
CLIENT- 2 :- BELKIN-CONSUMER/LIFESTYLE MEDIA OUTREACH CAMPAIGN DATE OF IMPLEMENTATION: NOVEMBER 2008.
Advertising, Sales Promotion, and Public Relations.
Advertising/Media. Weeks Tonight: Traditional Advertising Presentation Prep “The One Thing You Must Get Right Building Brand” Next Week: Social.
Financing and Shaping the Media: Advertising, Public Relations, and Marketing Communications Week Three.
Promotion: Any form of communication used to inform, persuade, or remind people about company products or services.
Promotion MKTG 201 Semester 1, 2010 Sandy Bennett.
We buy them primarily as a result of promotion. Promotion is a part of our daily lives. The clothes we choose to wear and the food we choose to eat are.
Promotion and the Promotional Mix. What is promotion? Promotion is one of the four P’s of the Marketing Mix Promotion is persuasive communication to inform.
Marketing Principles IMC – Integrated Marketing Communications Oct 23rd, 2009 Chap 12 of book.
Managing Mass Communications Advertising Any paid form of nonpersonal presentation and promotion of ideas, goods, or services by an identified sponsor.
Personal Selling. Personal communication of information to persuade somebody to buy something. Personal communication of information to persuade somebody.
INTEGRATED MARKETING COMMUNICATION - By Alokesh Banerjee.
1 UNIT F FASHION PROMOTION 6.01 Identify the components of the promotional mix.
18 Managing Mass Communications 1. Copyright © 2009 Pearson Education, Inc. Publishing as Prentice Hall 18-2 Chapter Questions What steps are required.
Promotion. Objectives: Promotion strategy options Define promotion and its role in marketing.
4550: “Alternative” Media I Professor Campbell 3/1/05.
1. Radio Advertising is Good when You need to reach local markets You have enough budget to advertise on several stations You have a simple.
1 Chapter 9 Public Relations. 2 Public Relations Planning Background Situation Analysis Background Situation Analysis PR Plan Objectives Strategies Execution.
UNIT F FASHION PROMOTION 6.01 Identify the components of the promotional mix.
1 Chapter 16 Public Relations. 2 The Practice of Public Relations Goal: Achieve effective relationships with various audiences to manage the organization’s.
Copyright © 2012 McGraw-Hill Companies, Inc., All right reversed McGraw-Hill/Irwin 10 Media Planning and Strategy.
Managing Mass Communications: Advertising, Sales Promotions, Events and Experiences, and Public Relations Marketing Management, 13 th ed 18.
ADVERTISING PLANNING Where it fits in, theories and appeals.
To Learning Center Marketing That Works Presented By Sandra Maresca and Joe & Helen Hesketh.
IMC Communication Tools Advertising Direct Marketing Interactive/ Internet Marketing Sales Promotion Publicity/Public Relations Personal Selling.
Integrated Marketing Communications and International Advertising Chapter 21 Matakuliah: J0474 International Marketing Tahun : 2009.
Copyright © Houghton Mifflin Company. All rights reserved. 17–1 The Nature and Types of Advertising Advertising –Paid form of nonpersonal communication.
Public relations. Public s Present and prospective customers Current and lapsed customers General public Investors/shareholders Suppliers Distributors.
Promotion Strategies. Promotion (Marketing Communications) Mix ä Advertising ä any paid form of nonpersonal presentation of ideas, goods or services by.
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