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And the winner is… ????
Advertising vs. PR By: Somesh Dwivedi Roll no. 102
Advertising; as we know it PR; as we know it Differences between the two Trends in CBE responsible for increasing inclination towards PR
Advertising; as we know it Our product is the best
Most people have a love/hate relationship with advertising.
The best ads are not only creative, they sell.
The aim of advertising is not to state the facts about a product but to sell a solution or dream.
Buffery is an integral component of modern advertising
Advertising rarely creates product purchase
Creating an effective ad campaign Linking the brand directly to a single benefit. “Eno on; acidity gone”
Create a character that expresses the product’s personality.
Developing a narrative with episodes centered on a problem and its outcome.
Public Relations Delivery of message through implied or explicit endorsement of a credible third-party media source.
PR is something you pray for rather than pay for
PR Vehicles News stories and Media Editorial coverage
Event & Sports Marketing
Cause - Related Marketing
Differences between advertising and PR Paid space or free coverage Creative control vs. no control Shelf life Wise consumers Creativity or a nose for news
Differences (contd.) In House or out of the town Target audience or hooked editor Limited or unlimited contract Special events Writing style
Advertising lacks credibility
Lack of Advertising ROI measures “Dude, if it doesn’t make cents; it doesn’t make sense”.
Steep rise in advertising clutter and noise
And the winner is… IMC
COMPARING PR, ADVERTISING, MARKETING, JOURNALISM AND INTEGRATED MARKETING COMMUNICATION WHAT IS PUBLIC RELATIONS? PRESENTED BY: SHANNON AVISON ADMN 205-S01.
IMC Communication Tools Advertising Direct Marketing Interactive/ Internet Marketing Sales Promotion Publicity/Public Relations Personal Selling.
Public Relations Execution. Public Relations Plan Review public opinion and press coverage Statement of public relations strategy What issues are important.
Lenrning Objectives: Communications and the Promotional Mix 1.Define the term promotional mix. 2.List the five elements of the promotional mix. 3.List.
PROMOTION Esther Lee. Definition of Promotion Promotion is marketing communication. The communication aims to inform, influence and persuade customers.
Section 17.1 The Promotional Mix Chapter 17 promotional concepts and strategies Section 17.2 Types of Promotion.
Marketing Mix Promotion. Communicating with your potential customers, to create awareness of your Brand, product and company. This will most often drive.
Promotion and Integrated Marketing Communication Advertising Public Relations/ Publicity Personal Selling Sales Promotion Direct Marketing Chapters 12,
Promotion Means Effective Communications Marketing Chapter 15.
PowerPoint Presentation by Charlie Cook The University of West Alabama CHAPTER 1 Eighth Edition © 2010 South-Western, a part of Cengage Learning All rights.
Chapter 28 Promotion and Place Name 12 SAM. The use of advertising, sales promotion, personal selling, direct mail, trade fairs, sponsorship and public.
1. 2 Objectives Describe the role of promotion. List three goals of promotion. Describe how the communication process works in promotion. Explain the.
Sports and Entertainment Marketing © Thomson/South-Western ChapterChapter Sports and Entertainment Promotion 10.1 Promoting Sports and Entertainment 10.2.
Understand marketing’s role and function in business to facilitate economic exchanges with customers.
© 2013 Cengage Learning. All rights reserved. 1-1.
CHAPTER 9 (blend of the chapters of the text book) Integrated Marketing Communication Strategy Objective: examining the steps in developing effective.
Selling Advertising Space Capitalize on Celebritys Appearance at Event Media Relations.
© Creative Development 2009 in partnership with Business Link in London Marketing and PR for Social Enterprises.
Sports and Entertainment Promotion 10.1 Promoting Sports and Entertainment 10.2 Advertising and Placement 10.3 Publicity and Sales Promotions.
CHAPTER 17. Promotion informpersuade remind any form of communication a business or organization uses to inform, persuade, or remind people about its.
Advertising Fashion. Advertising the Product o Fashion Advertising: the paid communication between product maker or the seller and the audience or the.
Chapter 1 Making Healthy Decisions. Class Assignment Define all the vocabulary words in section 1 beginning on pg. 2 This assignment should be put in.
Students will discover the importance and elements used in developing a PROMOTION MIX to market sports businesses.
Marketing Indicator 1.01 Understand marketing’s role and function in business to facilitate economic exchanges with customers.
Local Advertising & Marketing 2014 Henry E (Hank) Scott Publisher, WEHOville.com.
Advertising, Sales Promotion, and Public Relations Chapter 15.
INTEGRATED MARKETING COMMUNI- CATIONS AND DIRECT MARKETING C HAPTER.
Promotion Strategies. Promotion (Marketing Communications) Mix ä Advertising ä any paid form of nonpersonal presentation of ideas, goods or services by.
Marketing communications MIB Program Aliona N. Andreyeva Fall Semester,
Advertising, Sales Promotion, and Public Relations Chapter 19 McGraw-Hill/Irwin Copyright © 2004 by The McGraw-Hill Companies, Inc. All rights.
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