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 learned, shared, and enduring orientation patterns in a society.  People demonstrate their culture through values, ideas, attitudes, behaviors, and.

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Presentation on theme: " learned, shared, and enduring orientation patterns in a society.  People demonstrate their culture through values, ideas, attitudes, behaviors, and."— Presentation transcript:

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3  learned, shared, and enduring orientation patterns in a society.  People demonstrate their culture through values, ideas, attitudes, behaviors, and symbols.  transmitted through the process of learning and interacting with one’s environment, rather than through the genetic process.

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5  Cross-cultural proficiency is paramount in many managerial tasks  Problems arise in areas such as- teamwork, pay-for-performance system, union- management relationships, attitude towards ambiguity

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7  All cultures of the world—despite many differences—face a number of common problems and share a number of common features  All societies, if they are to survive, are confronted with fundamental universal needs that must be satisfied.

8  the most obvious and immediate needs of a society is to meet the basic physiological requirements of its people.  Because commodities are always in finite supply, each society must develop systematic ways of producing, distributing, and consuming these essential resources.

9  One should know about these systems, especially in those areas where one is running business  Important implication in labor contracts

10  A society must have an organized way of passing on its cultural heritage from one generation to the next.  This universal societal need for cultural transmission gives rise to some form of educational system in every society.  Knowledge of these is helpful for businessperson engaged in marketing strategies abroad.

11  Every society has a system for coercing people to obey the social rules, and these are called social control systems.  In order to maintain order and good working relationships among employees, corporations operating abroad would be more successful by using local mechanisms of social control.

12  Societies develop supernatural belief systems for explaining these unexplainable occurrences.  Religions and other supernatural belief systems affect the conduct of business by shaping attitudes about work, savings, consumption, efficiency, and individual responsibility.

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14  Research suggests that employees are socialized into three cultures: national culture, professional culture, and corporate culture  Working effectively within these overlapping cultures is a major challenge.

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16  There are numerous dimensions of national culture.  Can be grouped into two broad categories- subjective and objective

17  values and attitudes  manners and customs  deal versus relationship orientation  perceptions of time  perceptions of space  religion

18  symbolic and material productions, such as the tools, roads, and architecture unique to a society.

19  Language is such an important dimension of culture that it requires extensive treatment.  Often described as the expression or mirror of culture, language is not only essential for communications, it provides insights into culture.

20  Linguistic proficiency is a great asset in international business because it facilitates cross-cultural understanding.  The same word can convey different meanings in the two countries- thus advertising themes often lose their original meaning in translation or convey unfavorable interpretations.  Business jargon can also impede communication

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22  Spanish Bull Fight

23  Medieval Jousts

24  French Coffeehouse

25  Japanese Garden

26  Swedish “Stuga”

27  Dragon

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29 Homer Simpson

30  Arab= terrorist

31  African Americans good at sports

32 All Italians are the Mob

33  To roll out the red carpet  Beating around the bush  Barking up the wrong tree  “no está el horno para bolos”

34 Low-context Culture  Clear  Logical  Straightforward High-context Culture  Indirect  Polite  Sensitive  Non-verbal Cues

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36 East Christianity concerned with absolute moral values Buddhism and Confucianism focuses on virtue legalistic contractual relationships direct personal relationships Weak hierarchical structureStrong hierarchical structure Attribution groups are important Frame groups are important freedom and personal conscience security and obedience Individualistic orientationGroup orientation Need for self-assertionNeed for coordination

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38 (1) it is seen to be superior to what already exists (2) it is consistent with existing cultural patterns (3) it is easily understood (4) it can be tested on an experimental basis (5) its benefits are clearly visible to a relatively large number of people

39  Product design  Advertisement  Acceptability  Strategic guidelines

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41  Communication  Analyze  Ethnocentric orientation

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45  Pepsodent

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57  Avoid cultural bias  Language training  Develop cross-cultural skills  Tolerance  Perceptiveness  Valuing personal relationships  Flexibility and adaptability

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