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Goa IRS R 2. IRS ( Indian Readership Survey ) - The largest continuous independent study done in the country. With 46.5 million listeners Radio Mirchi.

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Presentation on theme: "Goa IRS R 2. IRS ( Indian Readership Survey ) - The largest continuous independent study done in the country. With 46.5 million listeners Radio Mirchi."— Presentation transcript:

1 Goa IRS R 2

2 IRS ( Indian Readership Survey ) - The largest continuous independent study done in the country. With 46.5 million listeners Radio Mirchi is India’s leading FM station. IRS is conducted by Hansa research group and MRUC ( Media Research Users Council). IRS is engaged in conducting research for almost all media consumption – TV, Radio, Print, Cinema, Internet and Non conventional media. IRS

3 Radio Mirchi listnership is 3 times the size of the most read newspaper in the country Dainik Jagran – Lac readers ( As per IRS ) ; Radio Mirchi – lac listeners ( As per IRS R 2, 2009 ) With 46.5 million listeners Radio Mirchi is India’s leading FM station. Alliances included – IRS R2, week after recall listenership. The nearest competition of Mirchi is RED FM with 31.4 million listeners. This is however with 45 markets. Thus with 30% less number of cities we have 150% more listeners than our nearest competitor. Radio Mirchi – National View

4 Market Share Goa

5 Radio MirchiBig FMRed FMS FMRadio CityMy FM All India North South West East Central Leadership Across regions Radio Mirchi listener ship includes alliances i.e. Radio Mantra, Radio Gup Shup and Radio Chaska.

6 Top 8 market Leadership Radio MirchiBig FMRadio CityRed FMSuryan FMFever Top 8 cities Mumbai NCR Kol Chennai Hyd Blore Pune Ahmd All figures in '000 No other radio station covers the top 8 markets of the country like Radio Mirchi does. Clear leadership across 8 markets.


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