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Service Provider Value Proposition & Licensing Overview

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Presentation on theme: "Service Provider Value Proposition & Licensing Overview"— Presentation transcript:

1 Service Provider Value Proposition & Licensing Overview
System Center 2012 Service Provider Value Proposition & Licensing Overview January 17, 2012 Scott Ottaway WW Industry Directory – Cloud Platforms Operator Channels B2B Michael Chacón Licensing Program Manager Operator Channels B2B

2 Target Audience and Briefing Objectives
Target Audience: Hosting Service Providers using the Service Provider Licensing Agreement (SPLA) Overview of System Center 2012 Product Overview of System Center 2012 Licensing Changes

3 Service Providers are Critical Partners for Microsoft
Hosting is growing 4x faster than Enterprise Cloud instances are growing at 45% CAGR Objective: The Service Provider business is growing and Service Providers will be an important partner for Microsoft in the Cloud. Key Points: Cloud instances are growing rapidly and the hosting business is growing with it Customers are investing in hosted private clouds and will continue to into the future 19% of new Private Cloud instances will be at Hoster datacenters by 2014 Cloud SPs will account for >20% of combined server and storage spending by 2014

4 Microsoft Cloud Vision Common experience across all clouds
Service Provider Cloud Customer Private Cloud Microsoft Public Cloud Common Technologies ▪ Development Identity ▪ Virtualization ▪ Management

5 Microsoft Cloud Vision Common experience across all clouds
Customer Private Cloud Service Provider Cloud Microsoft Public Cloud Common Technologies Management ▪ Development Identity ▪ Virtualization ▪ Management

6 System Center: Built for the Future. Ready Now.
Backup & Recovery Application Insight IT Process Automation Configuration Service Management Monitoring Service Manager Orchestrator Data Protection Operations Manager Configuration Manager App Controller new Virtual Machine Components Capabilities Virtual Workload Provisioning Objective: Microsoft has been in the systems management space for several years and System Center has evolved and the capabilities and products have grown into the new System Center 2012 collection. With the collection of products and features in System Center 2012, it is built for the future and ready right now. Best-in-class management for Service Provider Clouds

7 System Center 2012: What’s New
Best-in-class management for Service Provider Clouds Productive Infrastructure Best-in-Class Windows Management Heterogeneous Support Objective: System Center 2012 provides best-in-class management for service provider Clouds Key Points: The key benefits of System Center 2012 for Service Providers include: Productive Infrastructure Best-in-Class Windows Management Heterogeneous Support Top Features of System Center 2012 Manage HW, Hypervisor, OS and Apps Process Automation Deep Management Insight for Windows, Microsoft Apps & Non- Microsoft Apps Multi-hypervisor Support Network Monitoring Service Templates Deep Application Insight Self-Service Provisioning

8 Grow Your Business with System Center 2012
Service Provider Opportunities Secure Virtual Machine Hosting Server Management Application Management Website Management Desktop Management Productive Infrastructure Best-in-Class Windows Management Heterogeneous Support

9 System Center 2012 Product Lineup for SPLA
Client Management Suite

10 System Center 2012 Key Licensing Changes
Processor Model: Processor licenses replace SALs for server management scenarios Simple Licensing: 5 product offers rather than many Consistent Capabilities: 2 server editions deliver consistent capabilities

11 System Center 2012 Software Components only these components – virtualization is the only difference
Operations Manager Configuration Manager Data Protection Manager Service Manager Virtual Machine Manager Orchestrator (new) Endpoint Protection (new) App Controller (new) For Highly Virtualized Environments 2 Editions – Same Components For Lightly or non-Virtualized Environments

12 System Center 2012 Server Management Licensing
Processor Model Datacenter Edition: 1-proc license, manage unlimited OSEs Standard Edition: 1-proc license, manage 1 OSE Simple Licensing Key Licensing Takeaways Server management software included Consistent Capabilities All components plus ability to manage high end workloads SQL technology included

13 System Center 2012 Client Management Licensing
No change to SAL license model for managing client OSEs Client Management Suite System Center Configuration Manager Virtual Machine Manager Service Manager Operations Manager Data Protection Manager Orchestrator Configuration Manager includes Virtual Machine Manager Key Licensing Takeaways Forefront Endpoint Protection joins System Center 2012 family of products

14 System Center 2012 Transition Timeline
January 2012 H1 Calendar Year 2012 January 2013 System Center SKUs on the price list before GA stay on the price list during 2012 except SMSE & SMSD Processor Licenses Processor Licenses Core Infrastructure Server Datacenter Subscriber Access Licenses Single Standard Client SAL (with or without SQL Technology) Single Standard Server SAL Single Enterprise Server SAL Server Management Suite Enterprise (SMSE) Server Management Suite Datacenter (SMSD) Core Infrastructure Server Standard NEW Core Infrastructure Server Datacenter Subscriber Access Licenses for Clients Client Management Suite

15 Datacenter Edition is the Best Value for Service Provider Clouds
System Center 2012 Standard Licenses Required System Center 2012 Datacenter Licensed Required Example 1: 2 One-processor servers, non-virtualized 2 or Example 2: 1 Two-processor server, non-virtualized Example 3: 1 One-processor server and three virtual OSEs 3 1 Example 4: 1 Two-processor server and eight virtual OSEs 8 Server OSE Server OSE Server OSE Best value Server OSE Physical OSE Server OSE Physical OSE Best value

16 Core Infrastructure Suite (CIS) is the Best Value
CIS licenses all the platform technology required for a service provider cloud Core Infrastructure Suite CIS Software Included: Windows Server System Center Datacenter Objective: The Core Infrastructure Suite (CIS) provides a licensing program for hosting service providers to purchase the technology needed today for a well-managed and protected datacenter. Hosting Service Providers receive cost savings relative to purchasing the components of the Core Infrastructure Server Suites on a standalone basis; and for the incremental investment of 16% over Windows Server Datacenter standalone prices, customers receive the value of a well-managed and protected datacenter. Key Points: The Optimized Datacenter, which provides a reliable and scalable platform, common identify framework, and common management is enabled by three product families, Forefront, System Center, and Windows Server. The Core Infrastructure Suite licenses the rights to all three products together on a per process basis. Core Infrastructure Server Suite offers the greatest value and can run the most automated, virtual instances with the rights to run unlimited virtual machines. Core Infrastructure Server Suite Datacenter includes Windows Server Datacenter, Server Management Suite Datacenter and Forefront Client Security, as well as, the licenses for System Center and Forefront management consoles. The Datacenter Suite provides licenses for management of an unlimited number of virtual instances. Simplicity: License the well managed and protected datacenter together on a per processor basis with unlimited virtualization rights. Cost Savings: Acquire a well managed and protected cloud at a lower cost. Highly Virtualized

17 Core Infrastructure Suite Cost Savings Get the entire System Center Suite for only 16% more than Windows Server Datacenter 20% 16% Objective: It only costs 16% more than purchasing Windows Server Datacenter standalone. This is a great story for the customer as well as sellers and transaction partners. Key Point: CIS provides customers with savings while selling with uplift on each processor that would have been sold otherwise with Windows Server Only. The savings on CIS is 20% when compared to the individual prices of the products that are part of the CIS. Customers purchasing Core Infrastructure Suite per-processor licenses saves 20% over purchasing products separately Core Infrastructure Suite Value at Lower Cost Only 16% more over Windows Server Datacenter standalone

18 Section III – Resources & Calls to Action

19 Microsoft Commitment & Investment Huge momentum for partners to build Private Cloud practice
Drive Strong Awareness & Customer Demand Generation Journey to the Cloud Goal: Drive Demand and optimize opportunities New: Private Cloud Immersion Private Cloud Launch Goal: Fundamentally change industry momentum by winning Private Cloud New: Major H2 Execution Global Advertisement Objective: Microsoft is making a huge investment in FY12 to drive awareness and demand generation for Private Cloud as well as offering a number of Cloud-related partner programs. Key Points: Private Cloud Launch: Built for the Future. Ready Now. The goal is to fundamentally change industry momentum by winning Private Cloud Journey to the Cloud Global Campaign Goal is to drive demand and optimize opportunities Partner Programs and Investments Hyper-V Cloud Accelerate Program Hyper-V Cloud Accelerate is an offer to customers and partners to fund Microsoft cloud assessments, proofs of concept, and deployments. You must be nominated by your Microsoft Partner Account Manager to participate in this initiative. To be selected, your company must have the Silver Virtualization competency and possess the skills, experience, and resources to help customers plan, build, and deploy private and public cloud solutions that use the Windows Server 2008 R2 operating system, Hyper-V, System Center, and related products. Contact your Partner Account Manager for more information. Customer Cloud Assessment Tool Generate demand for developing and implementing private and public cloud solutions, by using the Customer Cloud Assessment Tool. Its consistent framework helps you talk strategically with your customers about workload levels. The framework also helps you jump-start discussions about making the right choices about the physical, virtual, private cloud, and public cloud solutions that best suit your customers’ business needs. Microsoft Private Cloud, Management, and Virtualization Deployment Planning Services Drive more sales by evaluating customer environments and getting monetary benefit by using customer SA hours. Hyper-V Cloud Fast Track This reference architecture makes it possible for you to build private clouds that combine Windows Server 2008 R2 Hyper-V and System Center, along with consolidated guidance and validated configurations that are based on different compute, network, and storage server technologies. Validated configurations help you get your private cloud solutions deployed faster, and using different server technologies provides more flexibility and choice. Dynamic Data Center Toolkit Download the toolkit, built on Windows Server 2008 R2 Hyper-V and System Center, and find guidance to help you establish appropriate service level agreements (SLAs) and create portals that your customers can use to directly provision, manage, and monitor their infrastructure. Microsoft Hosting Days Microsoft sponsored and run events for hosting providers that provides information and resources for hosting providers to build and grow their hosting business. More information can be found at: More information on the Hosting partner programs can be found at: https://partner.microsoft.com/global/ Partner Programs & Investments Hyper-V Cloud Accelerate Resources for Microsoft Cloud assessments, proof of concept, pilots, and deployments Cloud Assessment Tool Lead generation tool for developing and implementing Private and Public Cloud solutions Deployment Planning Services Drive more sales by evaluating customer environments and getting monetary benefit by using customer SA hours Fast Track Partners Pre-configured servers from Fast Track Partners help you get your private cloud solutions deployed faster Service Provider Cloud Toolkit Guidance to help establish SLAs and create portals that customers can use to provision, manage, and monitor their infrastructure Microsoft Hosting Days Join other hosting providers in discovering new ways to build and grow your hosting business.

20 Resources 1 2 3 4 5 PLAN ENABLE CREATE DEMAND SELL DEPLOY
Hosting Resources on MPN Windows Server® 2008 R2 SP1 with Hyper-V™ & System Center 2012 System Center 2012 Community Evaluation Program Hosting Deployment Accelerator Hosting Days Events ENABLE Hosting Competency Virtualization Competency Identity and Security Competency Systems Management Competency Server Platform Competency Microsoft Action Pack Solution Provider CREATE DEMAND Customer Cloud Assessment Tool Private Cloud Campaign Materials Pinpoint SELL License Mobility through Software Assurance Microsoft Services Provider License Agreement (SPLA) DEPLOY Service Provider Cloud Toolkit Deployment Planning Services Microsoft Private Cloud Fast Track Hyper-V™ Deployment Guides Security Compliance Manager Objective: There are many Cloud and System Center programs and resources that are available to Service Provider partners. Key Points: PLAN Hosting Resouces on MPN https://partner.microsoft.com/global/ Windows Server® 2008 R2 with Hyper-V™ System Center 2012 System Center 2012 Community Evaluation Program https://connect.microsoft.com/site1211 Hosting Deployment Accelerator Hosting Days Events ENABLE Hosting Competency https://partner.microsoft.com/global/ Virtualization Competency https://partner.microsoft.com/ Identity and Security Competency https://partner.microsoft.com/global/program/competencies/compidentityandsecurity Systems Management Competency https://partner.microsoft.com/global/ Server Platform Competency https://partner.microsoft.com/global/ Microsoft Action Pack Solution Provider https://partner.microsoft.com/ CREATE DEMAND Customer Cloud Assessment Tool https://partner.microsoft.com/global/productssolutions/ Private Cloud Campaign Materials or Pinpoint https://partner.microsoft.com/global/ SELL License Mobility through Software Assurance Service Provider License Agreement DEPLOY Dynamic Datacenter Toolkit Deployment Planning Services https://iwsolve.partners.extranet.microsoft.com/dps/ Microsoft Private Cloud Fast Track Hyper-V™ Deployment Guides Architecture.pdf Security Compliance Manager For more information on System Center 2012, visit the Microsoft Server and Cloud Platform site

21 Why Microsoft needs Service Providers
Continue to build and deliver cloud services to provide agile and cost effective solutions for your customers You… Provide support and self-service tools for customers You… Service Build Partners Provide differentiated services based on SLAs, location, customization, and market verticals You… Are the trusted advisor for customers to navigate the cloud landscape You… Differentiate Advise Sell Create recurring revenue streams by providing value-added solutions, and up-selling/cross-selling with attached services You…

22 Calls to Action Learn more about the new features in System Center 2012 Visit: Better understand System Center 2012 licensing Objective: Take action to profit with System Center 2012 now. Key Points: Learn about new System Center 2012 capabilities and features at the System Center website Learn about the changes and benefits of System Center 2012 licensing Talk to your Account Manager or Reseller about CIS Download the latest product and deploy it in a test environment Talk to your Account Manager or Reseller about the value of the Core Infrastructure Suite Download the latest product and deploy System Center 2012 in a test environment today

23 4/6/ :35 AM © 2012 Microsoft Corporation. All rights reserved. Microsoft, Windows and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION. © 2009 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

24 Appendix – System Center 2012 Key Features and Service Provider Benefits
Note: Use these slides for TDM audience presentations

25 System Center: Built for the Future. Ready Now.
Backup & Recovery Application Insight IT Process Automation Configuration Service Management Monitoring Service Manager Orchestrator Data Protection Operations Manager Configuration Manager App Controller new Virtual Machine Components Capabilities Virtual Workload Provisioning Objective: Microsoft has been in the systems management space for several years and System Center has evolved and the capabilities and products have grown into the new System Center 2012 collection. With the collection of products and features in System Center 2012, it is built for the future and ready right now. Manage Private and Public Cloud applications and services with a common solution

26 Deliver Best Cloud Services with Productive Infrastructure
BEST IN CLASS WINDOWS MANAGEMENT HETEROGENEOUS SUPPORT Deliver Best Cloud Services with Productive Infrastructure System Center 2012 Partner Opportunities & Benefits Process automation Integrate and extend your existing toolsets and build flexible workflows (or runbooks) across multiple systems 26 Integration Packs out of box to interoperate with toolsets from HP, BMC, CA, EMC and VMware Network Monitoring Simplify and standardize your datacenter with a flexible process automation platform Objective: Slides outline the benefits of System Center 2012 for and how they translate to opportunities for Service Providers. Each SC messaging pillar is followed by a specific example from the product. This slide covers Productive Infrastructure. Allocate/delegate this pooled fabric to your customers in a flexible yet controlled manner Self-service infrastructure Pool and abstract datacenter resources and deliver self-service infrastructure Heterogeneous support Multi-hypervisor, cross-platform monitoring Integrated automation across management toolsets Maximize existing datacenter investments with cross-platform manageability

27 Seamless Management through a Single Pane of Glass
PRODUCTIVE INFRASTRUCTURE BEST IN CLASS WINDOWS MANAGEMENT HETEROGENEOUS SUPPORT Seamless Management through a Single Pane of Glass Heterogeneous Environment Management Process Automation Self-service infrastructure Objective: Automation is the key differentiator between a costly virtualized environment and a service centric and efficient private cloud. Partners who embrace process automation and the delivery of self service applications and infrastructure will lead their customers in the transformation from expensive legacy systems to elastic, agile and effective environments. Your customers can request additional cloud capacity in self-service mode Platinum 200 400 20 Marketing Anticipating holiday season shopping spike Submit Flexibly add capacity to the customers through a Service Catalog request

28 Best-in-Class Windows Management
PRODUCTIVE INFRASTRUCTURE BEST IN CLASS WINDOWS MANAGEMENT HETEROGENEOUS SUPPORT Best-in-Class Windows Management System Center 2012 Partner Opportunities & Benefits Deep application monitoring and diagnosis Improve availability and performance with deep application monitoring and diagnosis Reduce administrative effort and expense by dramatically simplifying application servicing with image-based configuration and management Comprehensive end-to-end manageability Best-of-breed management for Windows infrastructure and workloads Remediate application issues faster and improve SLAs Objective: This slide covers Best in Class Windows Management Maximize your datacenter investments with integrated management and automation across whole stack Service-centric approach Optimize application lifecycle with service templates and self service Application and service owners to deploy and manage services on private clouds Standardize end-to-end application lifecycle and increase the depth and breadth of your services

29 End-to-End Deep Insight from Infrastructure to Applications
PRODUCTIVE INFRASTRUCTURE BEST IN CLASS WINDOWS MANAGEMENT HETEROGENEOUS SUPPORT End-to-End Deep Insight from Infrastructure to Applications Service Centric Approach Comprehensive App Manageability Deep App Monitoring and Diagnosis Service Template - Multi-Tier .Net App Data Scale Out Rules SQL HW Profile OS Profile App Profile SQL DAC package and configuration settings App App Server App-V Web IIS W2K8.VHD OS Settings MSDeploy package and configuration settings Objective: System Center 2012 provides end-to-end insight from infrastructure to applications. Deep application insight, and management of services as well as virtual machines

30 Service-Centric Management
PRODUCTIVE INFRASTRUCTURE BEST IN CLASS WINDOWS MANAGEMENT HETEROGENEOUS SUPPORT Service-Centric Management App Ops Server Application Virtualization OS Easily Upgrade Applications .NET Java App Ops Standardized Application Provisioning Scale out & health policy Service template (Multi-tier .NET applications) IIS HW profile OS profile App profile Application server SQL Web tier Application tier Data tier Objective: Example of Server Application Virtualization (SAV), a game-changing technology that is part of System Center Virtual Machine Manager. SAV dramatically simplifies maintaining standardized application services in your private cloud. DC Admin

31 Comprehensive Management of Heterogeneous IT Environments
PRODUCTIVE INFRASTRUCTURE BEST IN CLASS WINDOWS MANAGEMENT HETEROGENEOUS SUPPORT Comprehensive Management of Heterogeneous IT Environments System Center 2012 Partner Opportunities & Benefits Maximize your datacenter investments with cross-platform manageability Run and monitor multiple operating systems Drive process automation and configuration across platforms and toolsets Develop applications using multiple application toolsets Manage multiple hypervisors (MS, VMware, & Citrix) Improve service reliability across multiple management tools and systems Objective: This slide covers Comprehensive Management of Heterogeneous IT Environments Enables self-service managing everything from infrastructure to applications across multiple platforms Offer to your customers best-of- breed management for Windows infrastructure and workloads

32 System Center 2012 Integrates Existing Tools
PRODUCTIVE INFRASTRUCTURE BEST IN CLASS WINDOWS MANAGEMENT HETEROGENEOUS SUPPORT System Center 2012 Integrates Existing Tools Manage through a single pane of glass Integrated automation Application Frameworks 3rd Party Management Objective: System Center 2012 helps you integrate your existing tools by letting you manage them through a single pane of glass. Operating Systems Multi- hypervisor Management Hyper-v cloud Fast track

33 Monitor Your Datacenter Infrastructure with a Single Pane of Glass
PRODUCTIVE INFRASTRUCTURE BEST IN CLASS WINDOWS MANAGEMENT HETEROGENEOUS SUPPORT Monitor Your Datacenter Infrastructure with a Single Pane of Glass SQL Server Performance Dashboard: OperationsManagerDW SQL Server Availability over last 24 hours SQL CPU Utilization over last 24 hours SQL Memory Usage in KB Total Memory Used on Server 80% Total Memory: 50,000 KB Disk Storage Data Files: 17.6 GB 66% 2% Log Files: 6.93 GB SQL Server Properties Objective: Communicate heterogeneous monitoring capabilities of Operations Manager: Support for Linux/Unix, network devices and .NET application performance monitoring with built in AVIcode technology. Heterogeneous monitoring

34 System Center 2012 – What’s New
New for System Center 2012 Benefits Improved Settings management with remediation Integrated anti-malware with System Center Endpoint Protection Delegated Administration Improved Settings management with remediation Integrated anti-malware with System Center Endpoint Protection Delegated Administration Configuration Manager Centralized management of DPM servers Role based administration Item-level recovery for virtual machines Save time with consolidated management server console Secure access for the broader IT team Quicker time to recovery Data Protection Manager

35 System Center 2012 – What’s New (cont)
New for System Center 2012 Benefits Role-based access for the App Owner Single view of delegated resources across Private & Public Clouds Deploy and manage services as well as virtual machines Increase App Owner agility with self-service interface Save time by bringing together all delegated infrastructure Improve reliability by deploying template-based services NEW! App Controller Service Catalog Self Service Request Portal Release & SLA Management Data Warehouse Increase organizational agility with customized service offerings Improve corporate compliance through process management Improve business intelligence through customized reporting Service Manager Performance Management Monitoring across Public and Private Clouds Improved UNIX & Linux support Network Monitoring Customizable dashboards Simplify management with visibility across the stack Decrease time to resolution with deep application insight Improve insights with personalized reporting Operations Manager

36 System Center 2012 – What’s New (cont)
New for System Center 2012 Benefits Workflow automation Third party integration Simple design of custom workflow runbooks and integration packs Publish-Subscribe Data Bus Lower costs and increase reliability by automating repetitive tasks Simplify heterogeneous datacenter management NEW! Orchestrator Aggregate, standardize and delegate datacenter resources Multi-vendor hypervisor support Service Templates Server Application Virtualization Dynamic Optimization Preserve and optimize existing infrastructure investments Improve infrastructure SLAs Save time with standardized service creation and upgrades Reduce costs through power optimization Virtual Machine Manager


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