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RePri v Ben Livshits RISE Microsoft Research
users want a highly personaliz ed web experience
Personalization in the News 3
service providers want to target users better
users are concerned about their privacy and tracking
Privacy in the News 9
Privacy in the News 11
Privacy in the News 12
Privacy in the News 13
RePri v Relevant news Ad targeting Personalization better mobile browsing Privacy Miners
RePriv infers user interest profile as the user is browsing ODP categories are used to represent user interests
RePriv proposes a protocol for sharing information with sites to be used for personaliza tion
RePriv supports in browser extensions or miners to allow more personalization
RePriv Ben Livshits RISE Microsoft Research
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Big Data? Why Share? Currently User data aggregated in cloud This data is toxic – Compliance with privacy policies – Compliance with laws, local and international.
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10/5/2013Multiplication Rule 11 Multiplication Rule 1: If a > b and c > 0 then a c > bc Examples If 7 > 3 and 5 > 0 then 7(5) > 3(5) If 2x + 6 > 8 then.
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