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IMAGE READER MAGAZINEPOSTERGRAFITTIPHONEFLA G BANNERNEWSPAPERPICTUREYOUTUBE INTERNETFLYERGAMEBOOKTAGFLYER COMMERCIALVIDEOCLIPDECORLOGO COMICSFILMINFOGRAPHICTELEVISION PHOTOPACKAGINGFACEBOOKTABLET
VISUAL LANGUAGE Communication (mainly) through images
VISUAL LANGUAGE Why visual language and not just language?
VISUAL LANGUAGE Images make comparisons possible Images clarify complex situations Images speak a universal language Images explain, confirm and convince Images stimulate, affect and entertain
VISUAL LANGUAGE Translation exercise 1. Describe the following images 2. What is their function? 3. What problems do you encounter putting these images to words?
VISUAL LITERACY The skill to understand and communicate visual messages
VISUELE FORM FUNCTIONCONTENT IMAGE
VISUAL LITERACY 1. CONTENT What do I see?
Eugène Delacroix, Liberty leading the people, 1830
VISUAL LITERACY 2. Form HOW DO I SEE IT? VISUAL ELEMENTS: VISUAL VOCABULARY TO DESCRIBE FORM
Colour Light Perspective Composition
VISUAL LITERACY 3. Function Why, what for?
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+ Visual Literacy + Salience Salience refers to the feature in a picture that grabs your attention.
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