1. IMAGE READER

2. IMAGE READER MAGAZINEPOSTERGRAFITTIPHONEFLA G BANNERNEWSPAPERPICTUREYOUTUBE INTERNETFLYERGAMEBOOKTAGFLYER COMMERCIALVIDEOCLIPDECORLOGO COMICSFILMINFOGRAPHICTELEVISION PHOTOPACKAGINGFACEBOOKTABLET

3. VISUAL CULTURE

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6. VISUAL LANGUAGE

7. VISUAL LANGUAGE Communication (mainly) through images

8. VISUAL LANGUAGE Why visual language and not just language?

9. VISUAL LANGUAGE Images make comparisons possible Images clarify complex situations Images speak a universal language Images explain, confirm and convince Images stimulate, affect and entertain

10. VISUAL LANGUAGE Translation exercise 1. Describe the following images 2. What is their function? 3. What problems do you encounter putting these images to words?

11. BEELD TAAL

12. BEELD TAAL

13. BEELD TAAL

14. BEELD TAAL

15. BEELD TAAL

16. VISUAL LITERACY

17. VISUAL LITERACY The skill to understand and communicate visual messages

18. VISUELE FORM FUNCTIONCONTENT IMAGE

19. VISUAL LITERACY 1. CONTENT What do I see?

20. Eugène Delacroix, Liberty leading the people, 1830

21. VISUAL LITERACY 2. Form HOW DO I SEE IT? VISUAL ELEMENTS: VISUAL VOCABULARY TO DESCRIBE FORM

22. Colour Light Perspective Composition

23. VISUAL LITERACY 3. Function Why, what for?