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Stand Up & Stand Out Personal Branding for Business Professionals Women in Business Leadership Conference Friday, February 8, 2008 Wendi R W McGowan Wendistry,

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Presentation on theme: "Stand Up & Stand Out Personal Branding for Business Professionals Women in Business Leadership Conference Friday, February 8, 2008 Wendi R W McGowan Wendistry,"— Presentation transcript:

1 Stand Up & Stand Out Personal Branding for Business Professionals Women in Business Leadership Conference Friday, February 8, 2008 Wendi R W McGowan Wendistry, LLC 2820 McKinnon, Suite 1069 Dallas, Texas 75201 www.wendistry.com

2 New Business Landscape Job Security Attract People, Projects, Jobs Take Charge Why Develop Personal Brand?

3 So, Who Are You?

4 Brand = YOU (as recognized by others) Motivation / Passion Talents / Skills Background / Experience Niche / Market Served Actions / Perceptions

5 5 Steps to Brand Success Be Focused Find Your Voice Discover Your Niche Become Well Known Be Who You Want

6 Be Focused Two words, Five Letters: OWN IT

7 Find Your Voice

8 Discover Your Niche 1. Your Name 2. Unique Specialty 5. Your Performance 3. Tag Line4. Key Visuals

9 Become Well Known

10 A CEOs GPS Ideation :: Strategy :: Revenue Generation Web Site www.wendistry.comwww.wendistry.com Blog www.wendistry.com/Blog.aspxwww.wendistry.com/Blog.aspx Presentations Proposals Business Cards Collateral Example Positioning: Wendi R W McGowan

11 Be Who You Want Fearless Say Yes Lose Control Play Nice Smarten Up Have Fun

12


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