Presentation on theme: "Mobile Trends Affecting Libraries October 22, 2013 Tony Medrano CEO, Boopsie for Libraries."— Presentation transcript:
Mobile Trends Affecting Libraries October 22, 2013 Tony Medrano CEO, Boopsie for Libraries
1 Trends: 2/3 of adults sleep w/ cell phones next to their beds 99.8% of college students use cell phones or tablets Objective: BE where your patrons ARE Opportunities: Put Your Library on patrons home screen or Hope patron uses a bookmark, searches for Your Library, or enjoys typing a lot on their smart phone Be Aware
2 Abandonment & Why is it Important w/ Mobile Better User Experience w/ Fewer Clicks = Less Abandonment (Visits – Abandonment) = Circulation (aka Your Librarys Take Home Pay) Abandonment increases by 58% by not serving Patrons device Abandonment increases by 40% after 3 seconds of wait time Abandonment increases by 55% by forcing users to type long word What Happens to Your Librarys Take Home Pay? Be Less
12 Be Consumer Focused If You Dont Take Care of Your [Mobile Consumer], Someone Else Will… Threats You Can Address: Mobile Usability of Libraries vs. Consumer Focused eBook/App Companies Public Awareness of Free Mobile eBooks from Libraries vs. Consumer Focused eBook/App Companies
13 Be More 500 Potential Checkouts (under your control) 150 Checkouts Delivered (due to abandonment allowed) Dont Let Patrons and Checkouts Slip Away!