Presentation on theme: "The Media Blur Panel Mark Bennett, Target In-Store Jim Hackett, Parade Magazine Brian McDermott, Clear Channel Dan Sherr, Red Plum Moderated by Don Schultz,"— Presentation transcript:
The Media Blur Panel Mark Bennett, Target In-Store Jim Hackett, Parade Magazine Brian McDermott, Clear Channel Dan Sherr, Red Plum Moderated by Don Schultz, Northwestern University
The First Thing I Should Do Is Invite Your Comments on What I Just Presented….. Fair, Foul or Funky?
With That Out of the Way, Lets Get Down to a Realistic Discussion of Media in What The PMA Is Calling: Blurring the Lines
Our Format A 4 minute commentary by each panelist on: What are the primary media issues in todays push and pull marketplace? How do you and your medium fit in this consumer-driven world? What can media firms do to cooperate and coordinate their properties with others for the benefit of both marketers and consumers? Any examples of how this is happening?
Then……. Penetrating questions by the moderator Insightful answers from the panel Challenging discussions with the audience Cheers, bravos and sincere thanks to all
16 Heres Where Consumers Live: Holistic Systems Product/Service Social Networks e-commerce Advertising Catalogs DMTV Direct Mail Customer Service How People See Brand Communication How People See Brand Communication Press Coverage Packaging/Displays
Heres Where Marketers Live: Functional Silos Brand Marketing Sales Promotion Sales Promotion Events/ Sponsorships Events/ Sponsorships Direct Mail Direct Mail Public Relations Public Relations Media Advertising Media Advertising Consumers Attitudes Behaviors ? ?
Heres Where Media Live: More Functional Silos Media Management Promotion Merchandising Sales Circulation Content Consumers Attitudes Behaviors ?
What Can Media Do to Help Develop Consumer-Focused Approaches for Marketers and Their Agencies? Question #3
Today, All Media Is Evaluated, Purchased and Measured Separately and Independently Is That the Right Way…. Or, Is There a Better Way? Question #4
Can Old and New Media Co-Exist in an Interactive Marketplace? If Yes, how? If No, who goes away? Question #5
We Hear a Lot About Media Engagement Today….. What Is Media Engagement to You and What Does It Mean for Your Medium Going Forward? Question #6