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Tourism & Economy French Riviera. Between sea and mountain.

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Presentation on theme: "Tourism & Economy French Riviera. Between sea and mountain."— Presentation transcript:

1 Tourism & Economy French Riviera

2 Between sea and mountain

3 « Un jour la beauté qui se voulait éternelle, cherchait un lieu qui ne la bouderait jamais. Elle découvrit la Côte d’Azur. Elle s’y installa et s’y trouva bien. Depuis, elle y demeure. » Louis NUCERA

4 Key Figures F rench Riviera

5 A central location in the heart of Europe

6  1st international French airport after Paris (2 terminals)  10 382 566 passengers in 2008  100 destinations in 32 pays countries (58 % of the traffic is international)  1st regular airline route in France Paris/Nice  1st regular helicopter route in Europe Nice/Monaco  2 nd international airport for business and private jets (Cannes-Mandelieu airport): 63 000 passengers in 2008 Nice Côte d’Azur Airport

7 1% OF WORLD INTERNATIONAL TOURISTS 6 % OF ALL FOREIGN OVERNIGHT STAYS IN FRENCH HOTELS 8 % OF THE TOTAL INCOME GENERATED BY FOREIGN TOURISME IN FRANCE 4 % OF ALL FRENCH OVERNIGHT STAYS IN FRENCH HOTELS French Riviera & World Tourism

8 These figures do not include same-day visitors (not staying overnight), cruises stopovers and stays made by the residents LEADING FRENCH TOURISM DESTINATION AFTER PARIS WITH 10.4 MILLION VISITORS

9 AVERAGE LENGTH OF STAY : 6,5 nuits 64 Million overnight stays

10 50 % of Foreign visitors % of foreign visitors

11 20,8 20.6 9.1 6.3 5.6 5.0 4.8 4.6 4.4 3.9 3.1 1.7 1.4 1.3 7.4 1010 998 442 303 269 243 233 221 212 187 149 83 69 62 359 4840 1 Italy 2 British Isles 3 Germany 4 United States 5 Scandinavia inc. Denmark 6 Spain 7 Est Europe 8 Belgium 9 Switzerland 10 Netherlands 11 Russia 12 Asia 13 Japan 14 Canada Others TOTAL Top tourist markets Thousand stays %

12 4 BILLION EUROS IN TOURIST EXPENDITURES Tourist expenditures 2008 for all stays, excluding transport to the region, to which must be added the casinos games product : 510 million euros in 2008/09 (51 % for Monaco). 67 EUROS AIR VISITOR PERSONAL DAILY SPENDING JOBS IN TOURISM INDUSTRY The tourism industry represents 18 % of jobs (75 000 jobs) + 150 000 working people whose jobs depends from tourism

13 40% of stays in hotels % of stays Hôtels Location Résidence de tourisme Parents et amis Résidences secondaires Autres

14 LESS THAN 1 OUT OF 2 STAYS DURING THE SUMMER % of stays

15 1 out of 3 stays in Nice

16 Access Transportation L'avion est utilisé par 14 % des Français, mais 39 % des Etrangers. Le mode "Route" inclut les groupes autocars ainsi que les véhicules de location. Transport d'accès jusqu'à la Côte d'Azur, hors visiteurs à la journée.

17 D iscover the French Riviera

18 A wide range of accommodation

19 Accomodation offer : the Art of hospitality 152 000 BEDS IN COMMERCIAL ESTABLISHMENTS 84 % OF BEDS ARE CLASSIFIED ONE THIRD OF ROOMS RATED 4* OR 5* 1 DELUXE ROOM IN 5 in France 16 HOTELS 5*

20 5 % of all second homes in France and 34 % of PACA Region. 160 000 Second homes

21 Acccomodation offer Geographical distribution

22 French Riviera A Culture destination

23 102 museums, monuments and sites opened to the public 3,2 million admissions in museums and sites

24 Sites with over 100 000 / year SitesVisitors 2008 The Russian Church Nice255 635 The Modern Museum Nice157 670 The Chagall Museum Nice 156 553 The Maeght Foundation Saint-Paul153 150 The Exotic Gardens Monaco148 805 The Rothschild Foundation 138 720 The Cap Ferrat Zoo135 000 The Exotic Gardens Eze131 064 The Matisse Museum Nice125 483 French Riviera Racecourse112 616 The Picasso Museum Antibes99 653

25 100 parks and gardens opened to the public

26 French Riviera, The reign of mother nature Diversity and contrasts

27 80 % of the territory is mountainous 600 km of marked paths One National Park : The Mercantour National Park

28 v Azur Alps

29 French Riviera, Snow and sun

30 15 ski resorts 700 km o f slopes

31 LEADING CRUISE AND YACHTING DESTINATION IN EUROPE 36 pleasure ports and 18 300 boat sites 2009 : 980 813 Passengers

32 1 st golf destination in France 21 golfs

33 A well-being destination 14 Spas

34 17 casinos - 5 in Monaco 1 st casino destination in France

35 French Riviera a gastronomy destination 4990 restaurants

36 French Riviera A gastronomy destination 36 Michelin 2010 Restaurants

37 French Riviera A world-class events destination

38 More than 400 national and international events per year

39 French Riviera, Business destination

40 Business visitors stay 5 nights on average, Leisure visitors stay 7 nights. 200 000 convention visitors by plane : expenses per day 253 euros 1 out of 5 for Business

41 Leading business tourism centre in France after Paris : 500 000 delegates a year Leading convention center offer in France after Paris : 8 convention and exhibition centres among the most prestigious in Europe. Business Tourism Convention Centers Meeting Areas Auditorium Capacity Area (m²) CONVENTION CENTER ANTIBES CANNES PALAIS DES FESTIVALS CONVENTION CENTER GRASSE CONVENTION CENTER MANDELIEU MENTON PALAIS DE L'EUROPE MONACO GRIMALDI FORUM CONVENTION CENTER NICE ACROPOLIS VILLEFRANCHE CITADELLE 12 26 7 12 7 25 22 5 500 2 250 - 1 000 - 1 850 2 500 185 2 000 23 000 560 3 800 1 700 10 000 24 000 600

42 on line

43 Official Leisure Tourism Portal for the Riviera

44 French Riviera Mountain Website

45 Official Business Tourism portal for the French Riviera

46 on social networks : Follow us !!! http://twitter.com/Visit_Cotedazur http://www.facebook.com/pages/Cote- dAzur-Tourisme/107143874529

47 S ee you soon … Conception : CRT Riviera Côte d’Azur – Pôle Stratégie & Communication Mars 2010 Copyright : CRT Riviera Côte d’Azur – Pierre Behar – Georges Veran – Anaïs Brochiero – DTC Monaco – Semec Cannes


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