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Www.thensmc.com The role of Social Marketing in improving CSR programmes and business objectives John Bromley March 2012.

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Presentation on theme: "Www.thensmc.com The role of Social Marketing in improving CSR programmes and business objectives John Bromley March 2012."— Presentation transcript:

1 The role of Social Marketing in improving CSR programmes and business objectives John Bromley March 2012

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5 Expert Target “Eat 5 Fruit and Veg Each Day” “I’ve never eaten broccolli - ever” Message

6 The ‘expert knows best’ model Expert-defined objectives and targets Strategies: programmes and plans Implementation: adapt to consumer wants and needs Evaluate programme and plans

7 The ‘public-driven’ model Consumer wants and needsPolicy objectives and targetsMarketing strategy Evaluation Learning and refinement

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23 CONTROLDESIGNSUPPORTEDUCATE SOCIAL MARKETING

24 The NSMC products and services The NSMC website ShowCase database Planning guide and toolbox The NSMC e-bulletin Other resources Guide to procuring social marketing services The National Occupational Standards for social marketing: a short guide Benchmark criteria Value for money calculator Quality improvement framework Behaviour change resource centre

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