8VectorsA vector is a line that leads your eye from one element to anotherA vector may be a visible line or an invisible oneIt can be created by such things as a gaze, pointing fingers or extended arms
15The Centre Images here are the nucleus information. The margin images are subservient
16FramingElements in a layout can be disconnected and marked off from each other or connected. If elements are cut off from one another they are strongly framed
17Framing continued…Framing can be achieved by borders, discontinuities of colour and shape, or by white space.Connectedness can be achieved by vectors and devices such as overlapping or superimposition of images.
18Gaze Demands and offers. Demand: subject looks out of the image at the responderThis establishes a connection between subject and viewer
19Gaze continued… Offer: The figure looks away. The viewer is a detached onlooker.
20Subjective and Objective Viewpoints The viewpoints come from the vertical and horizontal anglesSubjective viewpoints encourage the viewer to adopt a certain stanceObjective viewpoints have the viewer not being drawn into involvement with the image. Meaning comes from the symbolic connection made by the reader
21A high angle gives the viewer a sense of power SUBJECTIVEA high angle gives the viewer a sense of power
22A low angle makes the viewer feel powerless SUBJECTIVEA low angle makes the viewer feel powerless
23A straight on eye level view creates no power difference. SUBJECTIVEA straight on eye level view creates no power difference.