Presentation on theme: "CBAA Conference 2013 Anne Frankenberg, General Manager, 3MBS"— Presentation transcript:
CBAA Conference 2013 Anne Frankenberg, General Manager, 3MBS
Turn to the person next to you. Tell them about a time you donated or financially supported a not-for-profit organisation. What prompted you, and how did you feel? What happened next?
3MBS – the low-hanging fruit
Walk the talk – be a donor People give to people Follow up Develop a culture of philanthropy Direct mail works Make it easy to give Work your strength Thank, thank and thank again Report back
If you are tax-deductible, you can’t promise tangible benefits – eg CDs, going in a competition You can and should acknowledge, list on websites, program guides, send lovely letters fundraising/Tax-deductible-gifts/What-is-a- gift-/?anchor=P102_6361
Depending on your state, you may need an authority to fundraise – you can check relevant legislation at this site: -legislation
1. They were asked 2. They knew it would make a difference
1. They were thanked. 2. They were shown how it made a difference and… 3. They were asked again
…before you ask again. Fortunately, with a radio station at your disposal, this is not difficult.
Direct mail still has the highest response rate for nearly all demographics
Older donors are more likely to respond to and read paper mail. And to donate, full stop. They are more likely to have visual impairment, so need clear, large font and no white on colour.
The most effective fundraising campaigns use print, social media, website, and radio. Wouldn’t it be good if you totally controlled one of those channels….oh wait, you do!
“Thank 7 times before you ask again”
Two minutes with the person next you – what can you share with them which has worked? Then share with us.
Fundraising Institute: Creative Partnerships Australia: Future Fundraising Blog - great reminders about good practice: