Presentation is loading. Please wait.

Presentation is loading. Please wait.

Linking real and virtual world identities Muhammad Adnan.

Similar presentations


Presentation on theme: "Linking real and virtual world identities Muhammad Adnan."— Presentation transcript:

1 Linking real and virtual world identities Muhammad Adnan

2 Identities of individuals in the real world Name (Forename & Surname) Socio-economic characteristics of the geographical areas Most of us also have virtual identities address; social media accounts Harvesting these data has interesting potential applications Cyber crime Cyber marketing

3 CACI Data Total number of records:1,154,116 ( ) Data fields are Title, Forename, Surname, Address, Postcode, 1,920 records have no name 183,000 records have no postcode

4 data coverage

5 %age of the data in each Output Area

6 Most frequent domains hotmail.com hotmail.co.uk yahoo.co.uk aol.com96743 btinternet.com70213 yahoo.com53410 ntlworld.com47766 gmail.com30657 live.co.uk25133 googl .com23720 msn.com23367 blueyonder.co.uk19486 tiscali.co.uk19046 sky.com18777 talktalk.net16970

7 What % of the people use their identity as part of their address 546,111 (47%) records had surname as part of the address (Surname: culliford) 307,496 (26%) records had both forename and surname as part of the address (Surname: bradshaw ; Forename: john)

8 Who use long addresses ? Hispanice, Portugese, and Indians have long addresses (Average length: 13 characters) South Indians have longer address than North Indians (14 characters) (25 characters) (17 characters) (18 characters) (13 characters)

9 Top domain for each Output Area

10 Top domains against (OAC, 2001)

11 Thanks for Listening


Download ppt "Linking real and virtual world identities Muhammad Adnan."

Similar presentations


Ads by Google