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Published byOsbaldo Halsell
Modified over 4 years ago
M 3.07 Distribution Channels
Intermediary: “middle man” # of Channels: the more common the item, the more channels involved Distribution intensity: the number of retailers in the channel –Leads to ideal market exposure
Channel w/Wholesaler PRODUCER WHOLESALER RETAILER CONSUMER
Channel w/Agent Used when producer does not want responsibility for selling activities PRODUCER AGENT CONSUMER
Adding Value To Product Perform channel activities expertly
Technology & Channel Mgt Some businesses can distribute most/all of their products via Internet Easier to monitor channel members’ activities Can decrease the amount of intermediaries necessary
Global Positioning System Allows companies to track movements of drivers & vehicles
Impact of Channel Mgt on Customer Service Products in stock Timeliness Communicate effectively Limit backorders
Distribution Patterns Intensive: use all available outlets to saturate market Selective: limited outlets in area Exclusive: allows producer to maintain tight control over product
Channels of Distribution Channel Members
PLACE. This all about the distribution of the product to the customer. How the firm gets its product to the market.
By: Cody Cauble and AJ Logan
Channels of Distribution Getting goods to the consumer.
Channels of Distribution
Chapter 21 channels of distribution Section 21.1 Distribution
Section 21.2 Distribution Planning
M ARKETING 3.05 A CQUIRE FOUNDATIONAL KNOWLEDGE OF CHANNEL MANAGEMENT TO UNDERSTAND ITS ROLE IN MARKETING 3.05A Explain the nature and scope of channel.
3.07A Explain the nature and scope of channel management
For use only with Perreault and McCarthy texts. © 2006 McGraw-Hill Companies, Inc. McGraw-Hill/Irwin CHAPTER TEN Place and Development.
© SOUTH-WESTERN THOMSONINTERNATIONAL BUSINESS LESSON18-1 GOALS Identify the factors that must be considered by businesses when setting prices. Describe.
© 2002 McGraw-Hill Companies, Inc., McGraw-Hill/Irwin MANAGING MARKETING CHANNELS AND WHOLESALING.
Place and Development of Channel Systems For use only with Perreault/Cannon/McCarthy or Perreault/McCarthy texts. © 2008 McGraw-Hill.
12-1 Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall Chapter 12 Pricing, Distributing, and Promoting Products.
Channel Management. Sec – Distribution Planning The key considerations in distribution planning When to use multiple channels of distribution How.
Today I am: Comparing channels of distribution for consumer products So I can: Identify businesses functioning within the five (5) different channels I.
Place/distribution By Jemima, Michael, Claus and Jeremy.
How Channel Members Add Value
Warm-up List all the business that made money from the production and sale of your desk.
3.05 QUICK QUIZ.
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