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M 3.07 Distribution Channels
Intermediary: “middle man” # of Channels: the more common the item, the more channels involved Distribution intensity: the number of retailers in the channel –Leads to ideal market exposure
Channel w/Wholesaler PRODUCER WHOLESALER RETAILER CONSUMER
Channel w/Agent Used when producer does not want responsibility for selling activities PRODUCER AGENT CONSUMER
Adding Value To Product Perform channel activities expertly
Technology & Channel Mgt Some businesses can distribute most/all of their products via Internet Easier to monitor channel members’ activities Can decrease the amount of intermediaries necessary
Global Positioning System Allows companies to track movements of drivers & vehicles
Impact of Channel Mgt on Customer Service Products in stock Timeliness Communicate effectively Limit backorders
Distribution Patterns Intensive: use all available outlets to saturate market Selective: limited outlets in area Exclusive: allows producer to maintain tight control over product
MARKETING CHANNELS. DEFINATION A marketing channel is a set of practices or activities necessary to transfer the ownership of goods, and to move goods,
3.05 QUICK QUIZ.
By: Cody Cauble and AJ Logan
Channels of Distribution
Place/distribution By Jemima, Michael, Claus and Jeremy.
Today I am: Comparing channels of distribution for consumer products So I can: Identify businesses functioning within the five (5) different channels I.
2 2 distribution Components to distribution physically distributing goods through those channels selecting, developing, and managing distribution channels.
Channels of Distribution. iPod DISTRIBUTION Worldwide…. On-line AppleStore Retailers ShopsApple Shop Places the iPod sells? Retailers On Line.
PLACE. Place/Distribution Crucial to getting the product to the customer Efficient distribution system needed Most products are distributed by different.
M ARKETING 3.05 A CQUIRE FOUNDATIONAL KNOWLEDGE OF CHANNEL MANAGEMENT TO UNDERSTAND ITS ROLE IN MARKETING 3.05A Explain the nature and scope of channel.
Channels of Distribution Channel Members
MGT211 Introduction to Business Lecture 30. Agent A person who brings buyers and sellers together. People who are technically sound. Work for both parties.
Place and Development of Channel Systems For use only with Perreault/Cannon/McCarthy or Perreault/McCarthy texts. © 2008 McGraw-Hill.
Channel Management / Distribution
IGCSE Business Studies Unit – Placement (Distribution) i-study.co.uk.
Chapter 21 channels of distribution Section 21.1 Distribution
3.07A Explain the nature and scope of channel management
Distribution (Place) Strategy. Distribution Strategy Involves how you will deliver your goods and services to your customers. o It includes movement.
Chapter 21.2 Marketing Essentails. Right to sell a product granted a single outlet Protected territories for distribution of a product Luxury items.
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