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Top Hat Apps Business Overview June 2011. The Opportunity The burgeoning tablet market buoyed by the iPad really started to take shape in 2010. According.

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Presentation on theme: "Top Hat Apps Business Overview June 2011. The Opportunity The burgeoning tablet market buoyed by the iPad really started to take shape in 2010. According."— Presentation transcript:

1 Top Hat Apps Business Overview June 2011

2 The Opportunity The burgeoning tablet market buoyed by the iPad really started to take shape in According to a new report from eMarketer, tablet sales are expected to increase more than 400% by eMarketer estimates that more than 81.3 million tablets will be sold in 2012, up from the estimated 15.7 million units sold worldwide in Much of that growth, like the entire tablet boom, is expected to be fueled by the iPad. eMarketer estimates that the iPad currently represents 85% of tablet sales in 2010, and while the firm believes Apples marketshare will dip in the coming 24 months, it will continue to lead the category. The report suggests that in 2012, the iPad could sell more than 56.1 million units and represent 69% of total tablet sales. These are bold predictions, especially as competitors line up to take Apple head-on in the space. Still, with the rapid adoption that the iPad is already seeing across a variety of different industries, the iOS app ecosystem could conceivably remain a big draw. The study also estimates that the tablet boom will continue to expand worldwide. eMarketer estimates that 62% of tablet sales in 2010 are from the U.S. By 2012, that share is expected to drop to 50%

3 China

4 Overview Top Hat plans to build a global network of mobile gamers and then monetise this audience. It will offer tools, services to developers to Build a global games channel. A Top Hat profile is portable between apps and Cross platform (similar to a Mii on Nintendo Wii)

5 Strategy The company is building tools and engines that allow applicattions to be developed and deployed at low cost. It will use these engines to work with 3 rd party developers to build a global games channel. Phase #1 Develop the tool set, API Work with developers on a fee basis – a typical game is commissioned for $2000 Build the audience Target 1m Players Phase #2 Publish the tools Release the tools to developers for free Target 10m Players Phase #3 Montetise the audience Gaming, competitions, virtual currency Revenue share with developers Target 100m Players

6 Tools The company has invested in a series of development tools to enable the rapid development of applications by non-programmers This can be compared to the Flash Engine from Adobe that was used to create rich media apps for the web. The componenst are as follows. At present these tools are beign used exclusively in-house but will be released free of charge to developers. Content Creation Tool. The content creation tool allows a designer to create a page layout for an application or a game Web Services API The web services API delivers a series of web/database driven XML API's that Run Time Engine

7 Create a Top Hat Please Enter your Details Password Log In Your Name Universal Services Registration Login Profile Virtual Currency Chat Bet Management RNG Billing

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9 Create a Top Hat Please Enter your Details Password Log In Your Name

10 Portfolio Casino Classic Games Adventure Games Magazines Kids Books

11 Winga Mobile Objectives Harvest username addresses Tutorial to allow people to play for fun Betting Interface HTML 5 ( Android, Iphone, Ipad) Native App (Iphone, Ipad) Note the launching of an app with real gaming is subject to Apple delays

12 CasinoTV The casino product is a virtual currency driven play for fun. This means that the product is fully legal in all juristictions and compatible with Apples gaming policy for the App Store. The product features Roulette Blackjack Slots Baccarat A Phase #1 version was released (Roulette only) is being downloaded by 500 people per day. Future versions will introduce Multiplayer – players will be able to choose a table and then play alongside other players – with Chat etc Virtual Chips – players can purcchase virtual Chips to enter live dealer rooms Live Dealer Rooms – we will introduce a live Casino experience Play for Real. The company will work with existing licensed partners in legal territories to offer a play for real money experience. The company currently has a deal in UK and Italy and will launch this in Q3 2011

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14 Developer Portfolio Web4Pro Ukraine Casino Portfolio – Roulette, Slots, Poker, Blackjack Facebook Viewer Magazine Viewer Tuvinh IWM Ltd China Chinese Multiplayer Classic Games Mahjong, Chess, Go, Reversi Anko Software Russia Game editor, Scripting Language

15 Presenter Profiles Streams Live Show No interactivity. User must register to view stream Change to leaderboard Change to Male Croupier

16 Redraw to match cloth in studio

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19 Video (need x 36)

20 Need 10 of these. You win big, you lose big You lose 1-5 chips, you win 1-5 chips

21 Play for Real Play for Fun Watch TV Show My account Welcome David Wainwright – your balance is 1,000 euros


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