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PAX 2012 Phoenix InfoNews Channel in 4 key markets in Asia.

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Presentation on theme: "PAX 2012 Phoenix InfoNews Channel in 4 key markets in Asia."— Presentation transcript:

1 PAX 2012 Phoenix InfoNews Channel in 4 key markets in Asia

2 PAX Pan Asia-Pacific Cross Media Survey (PAX) Conducted by Ipsos MediaCT CATI – Computer Aided Telephone Interviewing Aged and affluent/ business decision maker/ top management 11 markets* - Hong Kong, India (Mumbai, New Delhi, Bangalore), Jakarta, Seoul, Kuala Lumpur, Manila, Singapore, Taipei, Bangkok, Tokyo, Australia (Sydney & Melbourne) *Phoenix subscribed 4 markets only - Hong Kong, Singapore, Kuala Lumpur and Taipei

3 There are 185,406 PAX affluent, business decision makers & top management audience watched Phoenix InfoNews in past 30 days. (4 cities - Hong Kong, Singapore, Kuala Lumpur and Taipei) Source: PAX (Q1 - Q4 2012); HK/Sin/KL/TP Markets; PAX respondents who use Chinese language (3,068,610/4,844); PAX respondents who use Chinese language and watched Phoenix InfoNews in past 30 days (185,406/329)

4 Phoenix InfoNews Vs other channels 4 Markets HK/Sin/KL/TP watched in past 30 days Source: PAX (Q1 - Q4 2012); HK/Sin/KL/TP Markets; PAX respondents who use Chinese language (3,068,610/4,844)

5 Phoenix InfoNews viewers are high flying consumers 4 Markets HK/Sin/KL/TP # International Flights (past 12 months) No. of Intl Flights in past 12 months Source: PAX (Q1 - Q4 2012); HK/Sin/KL/TP Markets; PAX respondents who use Chinese language (3,068,610/4,844) PAX respondents who watched Phoenix InfoNews in past 30 days (185,406/ 329)

6 Phoenix InfoNews viewers are high flying consumers 4 Markets HK/Sin/KL/TP # International Flights (past 12 months) No. of Intl Flights in past 12 months Source: PAX (Q1 - Q4 2012); HK/Sin/KL/TP Markets; PAX respondents who use Chinese language (3,068,610/4,844) PAX respondents who watched Phoenix InfoNews in past 30 days (185,406/ 329)

7 Phoenix InfoNews viewers are more likely to travel on business class or above 4 Markets HK/Sin/KL/TP Flying on Business Class or above (class - most often travel) Source: PAX (Q1 - Q4 2012); HK/Sin/KL/TP Markets; PAX respondents who use Chinese language (3,068,610/4,844); PAX respondents who use Chinese language and watched Phoenix InfoNews in past 30 days (185,406/329) Flying on Business Class or above (class - most often travel)

8 Phoenix InfoNews viewers are high flying consumers 4 Markets HK/Sin/KL/TP # Hotel Nights (past 12 months) Number of Hotel nights spent on Int'l Air Trips in past 12 months Source: PAX (Q1 - Q4 2012); HK/Sin/KL/TP Markets; PAX respondents who use Chinese language (3,068,610/4,844) PAX respondents who watched Phoenix InfoNews in past 30 days (185,406/ 329)

9 Phoenix InfoNews viewers are high flying consumers 4 Markets HK/Sin/KL/TP Airlines flown (past 12 months) Airlines flown in past 12 months Source: PAX (Q1 - Q4 2012); HK/Sin/KL/TP Markets; PAX respondents who use Chinese language (3,068,610/4,844) PAX respondents who watched Phoenix InfoNews in past 30 days (185,406/ 329)

10 Phoenix InfoNews viewers are high flying businessmen 4 Markets HK/Sin/KL/TP # Intl Flights for business (past 12 months) Source: PAX (Q1 - Q4 2012); HK/Sin/KL/TP Markets; PAX respondents who use Chinese language (3,068,610/4,844); PAX respondents who use Chinese language and watched Phoenix InfoNews in past 30 days (185,406/329) No. of Intl Flights for business in past 12 months

11 Phoenix InfoNews viewers travel for business 4 Markets HK/Sin/KL/TP Destination of Business Trip (past 12 months) Source: PAX (Q1 - Q4 2012); HK/Sin/KL/TP Markets; PAX respondents who use Chinese language (3,068,610/4,844); PAX respondents who use Chinese language and watched Phoenix InfoNews in past 30 days (185,406/329) Destination of Business Trip in past 12 months

12 Phoenix InfoNews viewers visit Asian countries for business 4 Markets HK/Sin/KL/TP Countries in Asia visited for Business Trip (past 12 months) Source: PAX (Q1 - Q4 2012); HK/Sin/KL/TP Markets; PAX respondents who use Chinese language (3,068,610/4,844); PAX respondents who use Chinese language and watched Phoenix InfoNews in past 30 days (185,406/329) Countries in Asia visited for Business Trip

13 Phoenix InfoNews viewers are high flying consumers 4 Markets HK/Sin/KL/TP # Intl Flights for leisure (past 12 months) Source: PAX (Q1 - Q4 2012); HK/Sin/KL/TP Markets; PAX respondents who use Chinese language (3,068,610/4,844); PAX respondents who use Chinese language and watched Phoenix InfoNews in past 30 days (185,406/329) No. of Intl Flights for leisure in past 12 months

14 Phoenix InfoNews viewers have oversea leisure trips 4 Markets HK/Sin/KL/TP Destination of Leisure Trip (past 12 months) Source: PAX (Q1 - Q4 2012); HK/Sin/KL/TP Markets; PAX respondents who use Chinese language (3,068,610/4,844); PAX respondents who use Chinese language and watched Phoenix InfoNews in past 30 days (185,406/329) Destination of Leisure Trip in past 12 months

15 Phoenix InfoNews viewers visit Asian countries for leisure 4 Markets HK/Sin/KL/TP Countries in Asia visited for Leisure Trip (past 12 months) Source: PAX (Q1 - Q4 2012); HK/Sin/KL/TP Markets; PAX respondents who use Chinese language (3,068,610/4,844); PAX respondents who use Chinese language and watched Phoenix InfoNews in past 30 days (185,406/329) Countries in Asia visited for Leisure Trip

16 Phoenix InfoNews viewers are high tech consumers 4 Markets HK/Sin/KL/TP Source: PAX (Q1 - Q4 2012); HK/Sin/KL/TP Markets; PAX respondents who use Chinese language (3,068,610/4,844); PAX respondents who use Chinese language and watched Phoenix InfoNews in past 30 days (185,406/329)

17 Phoenix InfoNews viewers are mobile gadget consumers 4 Markets HK/Sin/KL/TP Source: PAX (Q1 - Q4 2012); HK/Sin/KL/TP Markets; PAX respondents who use Chinese language (3,068,610/4,844); PAX respondents who use Chinese language and watched Phoenix InfoNews in past 30 days (185,406/329)

18 Phoenix InfoNews viewers are more financially aware 4 Markets HK/Sin/KL/TP Ownership of Financial Products Source: PAX (Q1 - Q4 2012); HK/Sin/KL/TP Markets; PAX respondents who use Chinese language (3,068,610/4,844); PAX respondents who use Chinese language and watched Phoenix InfoNews in past 30 days (185,406/329) Ownership of Financial Products

19 Phoenix InfoNews viewers love drinking 4 Markets HK/Sin/KL/TP Consume in past 4 weeks Source: PAX (Q1 - Q4 2012); HK/Sin/KL/TP Markets; PAX respondents who use Chinese language (3,068,610/4,844); PAX respondents who use Chinese language and watched Phoenix InfoNews in past 30 days (185,406/329) Consume in past 4 weeks

20 Phoenix InfoNews viewers love luxury products 4 Markets HK/Sin/KL/TP Source: PAX (Q1 - Q4 2012); HK/Sin/KL/TP Markets; PAX respondents who use Chinese language (3,068,610/4,844); PAX respondents who use Chinese language and watched Phoenix InfoNews in past 30 days (185,406/329)

21 Phoenix InfoNews viewers are top management 4 Markets HK/Sin/KL/TP % profile Index vs. PAX Source: PAX (Q1 - Q4 2012); HK/Sin/KL/TP Markets; PAX respondents who use Chinese language (3,068,610/4,844); PAX respondents who use Chinese language and watched Phoenix InfoNews in past 30 days (185,406/329) 6.1% 5.0% 5.7% 6.7%

22 Phoenix InfoNews has a higher proportion of Business Decision Makers and Affluent consumers 4 Markets HK/Sin/KL/TP % profile – BDM & Affluent Index vs. PAX Source: PAX (Q1 - Q4 2012); HK/Sin/KL/TP Markets; PAX respondents who use Chinese language (3,068,610/4,844); PAX respondents who use Chinese language and watched Phoenix InfoNews in past 30 days (185,406/329) 20.3% 17.0%


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