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Proprietary and Confidential0. 1 Agenda I.Company Overview II.Market Environment and Position III.Product Portfolio A.PureVideo Editorial Overview

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Presentation on theme: "Proprietary and Confidential0. 1 Agenda I.Company Overview II.Market Environment and Position III.Product Portfolio A.PureVideo Editorial Overview"— Presentation transcript:

1 Proprietary and Confidential0

2 1 Agenda I.Company Overview II.Market Environment and Position III.Product Portfolio A.PureVideo Editorial Overview F.Sales & Technology IV.Growth Strategy V.Summary Financials and Wrap-Up

3 Proprietary and Confidential2 Company Overview Digital media business dedicated to the creation, discovery and promotion of video content over IP delivery platforms Leverage compelling content (UGC, original, licensed), robust publishing and IT platforms and proprietary video search technology to operate a network of Branded Online Destinations (BODs)

4 Proprietary and Confidential3 Key Properties Delivering safe, advertising-friendly new media destinations to targeted audiences Blend of traditional media best practices with Web 2.0 advantages

5 Proprietary and Confidential4 Business Model Each BOD provides the unified context for aggregated video content to simultaneously attract consumers, advertisers and content producers –Reach highly targeted, engaged and valuable audience Monetize the long tail of content demand through search Self-perpetuating Web 2.0 business with robust community features and cross-promotion to drive organic growth sports travel, etc. comedy celebrity Other Verticals politics

6 Proprietary and Confidential5 Our Competitive Differentiation PureVideo offers a sustainable, differentiated and defensible business that simultaneously attracts consumers, advertisers and content producers

7 Proprietary and Confidential Key Milestones and Accomplishments Jan. 06: Launch of StupidVideos 2.0 Feb. 06: MSN ad partnership begins Jul. 06: Branded ad campaigns for Nissan and Sony PSP Mar. 06: Added user profiles and other community features May. 06: MSN ad partnership ends Aug. 06: Hired Carrie Kelly to lead direct sales effort Sep. 06: StupidVideos 3.0 released on new technology platform Oct. 06: GrindTV 2.0 released on new platform Oct. 06: Launch of PureVideo Search Dec. 06: GrindTV and PureVideo join StupidVideos in the comScore top 2000 Dec. 06: $1.5mm bridge from Softbank Feb. 07: Launch of HollywoodUpClose; comScore number grows 45% from previous month to 4.7mm Nov. 05: Raised Series A from Sofbank Nov. 05: Launch of GrindTV Apr. 07: Launch of PoliticsUpClose

8 Proprietary and Confidential7 Experienced Management Team Over 10 years of relevant Internet experience Formerly SVP of Product and Strategy at Citysearch (IAC) Leading Account Executive for Yahoo! Music Erik Hawkins CEO Over 10 years of relevant Internet experience Formerly Director of International Product Strategy for Yahoo! Music Founder of (acquired by LAUNCH in 1999 and ultimately by Yahoo! in 2001) Greg Morrow President and COO Russ Smith VP of Technology Carrie Kelly VP of Sales Curtis Beck VP/GM GrindTV Formerly VP of Product for Developed and patented pay-per-click local search system at Citysearch/IAC Over 10 years of sales experience at top media companies Formerly VP of Search Sales at Formerly SVP of Business Development for Cinema Now Over 7 years of experience in Business Development at Microsoft Karina Kogan VP Marketing Over 9 years of relevant Internet experience Formerly Director of Marketing for, which grew traffic over 600% during her tenure.

9 Proprietary and Confidential8 Agenda I.Company Overview II.Market Environment and Position III.Product Portfolio A.PureVideo Editorial Overview F.Sales & Technology IV.Growth Strategy V.Summary Financials and Wrap-Up

10 Proprietary and Confidential9 Online Video Advertising Spending Reaches nearly $3 billion in 2010, but still only represents 3.3% of television spending Tremendous opportunity to better monetize the long tail of the content demand curve % of TV Spend 0.1% 0.2%0.3%0.6%1.1%1.6%2.5%3.3% Source: eMarketer research, November U.S. Online Video Advertising Spending ($ in millions)

11 Proprietary and Confidential10 Drivers of Growth Internet is now the most popular entertainment source among teens and near the top overall Advertising spending gap expected to close Media Usages: Ages 12–24U.S. Ad Spending Per User/Audience Member 2006E U.S. Media Usage

12 Proprietary and Confidential11 Market Position In one year, we drove our comScore unique user count up 600% to 4.7mm We have proven the ability to scale this platform comScore Unique Visitor CountTop 10 comScore Gainers (1) (1) Source: comScore, February 2007, by percentage change in unique visitors.

13 Proprietary and Confidential12 Agenda I.Company Overview II.Market Environment and Position III.Product Portfolio A.PureVideo Editorial Overview F.Sales & Technology IV.Growth Strategy V.Summary Financials and Wrap-Up

14 Proprietary and Confidential13 PureVideo Editorial Integrity Harness creative energy of our audience to create valuable content assets that meet our strict programming standards All featured content must be contextually appropriate, PG-13 and not a gross violation of copyright Four-stage review process: –Deactivated: Violation of PureVideo strict standards –Approved: Do not yet meet programming standards; viewable from profile page but no advertising or search access –Featured: Meet programming standards –Approved for Syndication: Can be licensed to third parties As a result, very low DMCA takedown notice frequency (less than 1 per month, on average)

15 Proprietary and Confidential14 GrindTV

16 Proprietary and Confidential15 GrindTV – Overview Created for and by adrenaline junkies –In the style of MTV for action sports Premiere destination to watch, share and review extreme and action sports videos Attracts 2mm monthly visitors and streams over 13mm videos Property is gaining strong traction with content partners, advertisers and endemic brands Audience is a younger, active, mobile and predominantly male

17 Proprietary and Confidential16 GrindTV – Features Grind House Original coverage of athletes and events Category Channels Image of navigation Easy navigation to user interest Social Networking Xxxx xxxx Grind to Go Share content, personal profile page, etc. Original content available for mobile download

18 Proprietary and Confidential17 GrindTV has quickly become a recognizable action sports brand that is the online market leader among targeted competitors comScore Unique VisitorsAlexa Ranking Source: comScore Networks U.S. data as of February 2007; Alexa Internet, Inc. Data for six months through March 15, Competitive Positioning – GrindTV

19 Proprietary and Confidential18 Dedicated to the world of entertainment, featuring movie trailers, celebrity video clips, red- carpet footage and interviews The long tail of the celebrity universe is organized by video and image search Launched in beta in February 2006, attracted over 2mm visitors in March and over 10M video views Successful launch of a search- driven vertical with robust content and advertising partners validates vertical expansion model – Overview

20 Proprietary and Confidential19 More Content – Extensive movie trailer and music video collections have been licensed Solicit user-generated videos to find the next big star Consumer mash-ups of popular movie and television content Integration of member blogs and other social networking functionality Upcoming features – Features

21 Proprietary and Confidential20

22 Proprietary and Confidential21 – Overview Humorous, user-generated videos in the style of MTVs Jackass and Disneys Americas Funniest Home Videos The site has a passionate, retained audience of approximately 2mm monthly unique users who stream over 10 videos a session StupidVideos has a healthy content licensing business and is generating licensing revenue from top brands such as MSN, Yahoo, Comcast and Cingular Interest from television partners is strong and growing

23 Proprietary and Confidential22 – Features SV TV Passive experience to create user stickiness Familiar TV-like channel / episode format Video Series Topical series to create consumer loyalty and activity Part of programming strategy and website organization Easy Video Discovery Foster content discovery through simple browser tools Video filters such as time posted and category Upload/share content Post reviews/comments and create personal profiles (MySV) Social Networking

24 Proprietary and Confidential23 As impressive as it is that came in sixth in total sessions and seventh in unique visitors, some other metrics show an even more interesting, stickier picture of the site. StupidVideos is the runaway leader in page views per session with a massive 43, which is 74% more than in second place –Andy Kazeniac, blog, 02/28/07 Page Views per SessionSessions per Unique Visitor Source:, February Competitive Positioning –

25 Proprietary and Confidential24 – Overview Proprietary search utility through which consumers can discover video content on the Internet Combines keyword search with a categorized directory –Keyword search leverages accuracy of a crawl-based search with timeliness of an RSS feed-based search –Directory organizes video to create a TV Guide for the Web Proprietary video search indexing to improve upon content relevancy, user experience and monetization opportunities We have launched a paid inclusion pilot, and last month began to generate pay-per-click search revenue

26 Proprietary and Confidential25 PureVideo Search Approach

27 Proprietary and Confidential26 PureVideo – Features New Features Complete transition to proprietary index PureVideo page rank (purity index) Automated customer signup and billing Upcoming features My PureVideo Search Tool Bar Paid Inclusion Pilot

28 Proprietary and Confidential27 Search is Intelligence – We use video search data to focus our channel development and content acquisition efforts Search is Content – We use video search to organize the long tail and rapidly deploy deep, compelling, and highly-scalable branded online destinations Search is Traffic – Search creates organic traffic on and on the destination sites Search is Revenue – An emerging pay-per-click model ensures baseline revenue from ordinary site activity Video Search – Our Unifying Concept

29 Proprietary and Confidential28 Enterprise-level LAMP architecture Centralized, proprietary content management system (CMS) –Easy publication, classification and syndication –Non-technical editors can easily publish content in a timely fashion Original video digital asset and storage infrastructure Sophisticated workflow allowing for high- volume ingestion, storage and transcoding of video (transcode in 4 formats) Supports distribution over all IP platforms (broadband, VOD and mobile) Supports 4 properties in comScore Top 2000 with significant excess capacity Social networking functionality, playlist video algorithms and significant online programming intelligence Scalable and Flexible Technology Platform

30 Proprietary and Confidential29 Monetization Success PureVideo is already recognized by large branded advertisers as a trusted, safe and engaging web 2.0 video business that can deliver a high-quality and targeted audience Direct sales efforts began in Fall, 2006, and we are already generating strong results PropertyKey Advertisers

31 Proprietary and Confidential30 Strategic Partnerships Content, technology and distribution partners recognize the value of PureVideos brands, content and audience

32 Proprietary and Confidential31 Agenda I.Company Overview II.Market Environment and Position III.Product Portfolio A.PureVideo Editorial Overview F.Sales & Technology IV.Growth Strategy V.Summary Financials and Wrap-Up

33 Proprietary and Confidential32 Growth Strategy 1.Focus on depth and monetization of premium destinations Priority properties are GrindTV and HollywoodUpClose 2.Continued monetization of content library to grow content syndication revenue 3.Leverage PureVideo search model Drive paid referral revenue Drive organic traffic to BODs Drive business intelligence to identify new BOD opportunities 4.Expand into new verticals Utilize search to cost effectively deploy deep, compelling and highly scalable BODs Selectively acquire / license content to augment depth of BODs where ROI is justified and demand is clear

34 Proprietary and Confidential33 Consumer engagement to drive UGC creation Strong user opinions and reaction to encourage social networking and loyalty Identifiable audience demographic Has successful analog in print or cable but no dominant online player Qualitative Attributes Attracts at least 250K free monthly uniques after 90 days Generates at least $0.02 per visit after 90 days Has strong PPC potential (e.g., travel) Monetary Criteria The Ideal Vertical…

35 Proprietary and Confidential34 Our Newest Vertical

36 Proprietary and Confidential35 Agenda I.Company Overview II.Market Environment and Position III.Product Portfolio A.PureVideo Editorial Overview F.Sales & Technology IV.Growth Strategy V.Summary Financials and Wrap-Up

37 Proprietary and Confidential36 Summary Financial Information

38 Proprietary and Confidential37 Proposed Financing We are seeking to raise $4 million in new Series B financing to fund the projected growth –Softbank, our lead investor, will roll its bridge financing into this round –Total Series B financing expected to be $6.25 million –We anticipate the financing round to close before the end of June We do not anticipate any additional financing will be needed –The company is projected to generate positive cash flow in Q1 2008

39 Proprietary and Confidential38 Wrap-Up Leading provider of online video content and search Differentiated model with powerful monetization platform Proprietary video search utility and scalable technology platform A growing library of valuable, advertiser-friendly content Traction with major branded advertisers Experienced and proven management team

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