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July, 2013 July, 2009.

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Presentation on theme: "July, 2013 July, 2009."— Presentation transcript:

1 July, 2013 July, 2009

2 Overview Launch Date : March, 1996 Satellite : Transmitted via ASIASAT 3S, APSTAR 6 and CHINASAT 6B Programme Type : Wide variety programs e.g. Info-tainment, Documentary, Drama, News, Face-to-face interview Penetration : Reaching 83 millions households in China# Penetration of China’s 40 major cities : 64%~ Reaching 4,300,000 households in other Asia Pacific countries* Data Source : # CSM Distribution Survey in China Mar 2012 ~ CSM (base : 4+ or above, May, 2012 ) * Phoenix International Operations Division

3 Worldwide Distribution

4 PHOENIX WORLDWIDE DISTRIBUTION & SATELLITE COVERAGE

5 83 Million Households in China #
Reaching 83 Million Households in China # Source : # CSM Distribution Survey in China Mar 2012

6 Phoenix Chinese Channel Asia Pacific Distribution
Region TV Homes Hong Kong (SMATV, i-Cable, NOW Broadband, TVB Pay Vision, HK Broadband TV) 2,200,000 Macau (Macau Cable TV, SMATV) 50,000 South Korea (SMATV) 60,000 Brunei (Kristal-Astro) 26,000 Indonesia (First Media/ Telkomvision/ PT Cipta Skynindo/ PT KMA/ PT Mega Media Indonesia/ PT Karya Kreatif Bersama ) 100,000 Singapore (StarHub) 220,000 Malaysia (ASTRO) 840,000 Thailand (SMATV/ True Visions) 30,000 Vietnam (Nacencomm) 10,000 Others (Australia, Taiwan, Mongolia, Philippines, Japan, New Zealand, etc.) 760,000 4.3M homes in Asia Pacific Source: Phoenix International Operations Division

7 Well-known Brand Name

8 Valued at RMB 27.24 billion, Phoenix Rated “China’s 500 Most Valuable Brands 2012”
Phoenix is loaded with acclaims over the years, and again on June 28, 2012, is listed as one of the 500 most valuable brands in China 2012, announced by World Brand Laboratory, one of the world’s leading brand evaluation organizations. Phoenix TV, valued at RMB billion, is second only to CCTV in the media category. Phoenix has been ranked second in this category for nine consecutive year since the chart was first introduced in 2004. World Brand Laboratory, based in New York, introduced the selection in China that took in the corporate financial status, consumer’s behavior and brand impact for evaluation. Trades such as household electronic appliances, automobiles, garment, food and beverage are covered for the evaluation. The judging panel is consisted of experts and consultants from the world-class universities. Source: World Brand Summit, June 28, 2012

9 Phoenix named one of “Asia’s 500 Most Influential Brands 2011” Seven years in a row
Phoenix is named as one of “Asia’s 500 Most Influential Brands 2012”, seven years in a row in Hong Kong on September 27, Among 56 media brands, Phoenix is ranked the fourth alongside with CCTV, NHK from Japan and TVB from Hong Kong. Phoenix is making notable progress by rising 44 ranks within a year. The weighty brand list comprises 500 brands from 17 countries and regions. Out of the 500 brands, 196 are from China, including Hong Kong, Taiwan and Macau, overtaking Japan for the first time. 176 brands are from Japan whereas a total of 45 brands from Korea. The selection is jointly organised by the magazine “World Entrepreneur” and World Brand Laboratory, among others. The brand influence in Asia is measured by indicators such as market share, brand loyalty and Asian leadership etc. Source: “World Entrepreneur” magazine, September 27, 2012

10 The Most Respectable Company in China for 11 years
Phoenix scored “The Most Respectable Companies in China 2011” again for eleven consecutive years. Phoenix is also the only TV media corporation to have garnered this accolade since the selection was first launched in 2001. The award presentation ceremony was held in Beijing on May 30, 2012. Phoenix Chairman and CEO Mr. Liu Changle attended the ceremony. He said, “The winning formula for corporations are social responsibility and moral conscience. The outstanding corporations must have good financial performance as well as the social reputation and honour. The respect from the audience matters, it is the groundwork of our sustainable growth. Phoenix strives hard to uphold the right of speech of the people, and news conscience in order to radiate Phoenix influence and credibility. The responsibility and mission of a media breath life to the brand of Phoenix.” In 2011, Phoenix has been performed well financially, several quality programs garnered awards internationally in New York and Chicago. When it comes to culture, Phoenix also pursued projects to reunite a famous painting separated for over 300 years. All come to show her passion, dedication, and commitment to excellence. Themed as "conscientious corporations" this year, the selection was conducted in two stages, took in several core criteria by a group of experts and professionals in diverse fields. Source: The Economic Observer and Management Case Study Center of Peking University , May 30, 2012

11 ifeng.com Named The Most Valuable Info Site of the Year
Joined by a group of media veterans and field leaders, famous new wave magazine New Weekly hosted the Netlife Value Award 2010 to acknowledge the rising forces on the internet that has added new values to the lives of modern Chinese web users. Edging out weighty competitors such as Sina News, WSJ Chinese and Hudong.com, ifeng.com is named The Most Valuable Info News Site of the Year. Since its launch, ifeng.com has been a leading force in the industry to adopt the multi-media communication style which creates a seamless flow of information. The organizing committee commented that ifeng.com is a 24/7 information powerhouse where the web users can always look up to for the latest news from around the world. ifeng.com is truly a reliable information forerunner serving 100 million high-end browsers, good at judgment and dare to defend the freedom of speech. Special reports on the demolition dispute in Yihuang has shown the quick response of the reporting team; Shanghai World Expo series well demonstrated the scale of its coverage while the current affairs reportage never fails to impress users for its high standard of accuracy and insight. They hailed, “ifeng.com is indeed the new media in its best form: Internet, wireless communication and TV network all blend in one seamlessly. ifeng.com is definitely the most successful example of the transformation of the traditional media.” Besides, ifeng.com also received many awards this year for her creative marketing as well as brand-building campaigns. Source: New Weekly, November 15, 2010

12 Renowned On-screen Elite

13 Sally Wu Presenter Presenter
Sally is hosting “Mainland Q&A”, interviewing high-profile leaders from China, Taiwan and Hong Kong Awarded “Influential Chinese Women in 60 years” by the Lady Channel of 163.com “The Most Influential Female in Entertainment Media Industry” by the Chinese edition of “Variety” magazine in 2006 One of “The Most Valuable Presenters in China 2005” valued at RMB100 million by World Brand Laboratory, lauded as “professional, steady, classy, the most influential presenter from Taiwan" “Media Ambassador” by the 7th World Chinese Entrepreneurs Convention in 2003 One of the “Top 20 Most Influential Females in the World” by Globe magazine in 2001 Presenter Presenter

14 Dou Wen Tao Presenter Presenter
Ranked second on “The Most Valuable Presenters in China 2008" by World Brand Laboratory, valued at RMB 330 million “Best Talk Show Program Presenter” at China TV Program Awards 2006 organized by New Weekly “Best China TV Chat Show Presenter ” at China TV Presenter Forum, Annual Award Ceremony 2005 “Best Talk Show Program Presenter” and one of “The Most Valuable TV Program Presenters in 15 years” at China TV Program Awards 2004 His program “Inside Big Cases” was awarded “The Best Social Portrayal and Critics” at China TV Awards 2008 organized by New Weekly, lauded as “frank, smart, versatile” His program “Behind the Headlines with Wen Tao” was awarded “China Benchmark Brand 2008 & 2009” by Columbia Journalism Review Named in the “Forging Ahead 200 ” to confirm his vitality and ahead-of-time standing selected by New Weekly in 2005 Presenter Presenter

15 Chen Lu Yu Presenter One of “The Most Valuable Presenters
in China 2008" by World Brand Laboratory, valued at RMB 310 million “TV Program Presenter of the Year” and “Best Talk Show Program Presenter ” at China TV Awards 2005 by New Weekly “Best China TV Interview Program Presenter" at China TV Presenter Forum, Annual Award Ceremony 2004 One of the “Top 100 Chinese Celebrities” by Forbes in 2004 “Best Talk Show Program Presenter” at China TV Program Awards 2003 organized by New Weekly Her program “A Date with Lu Yu” was awarded “Interview Program with Most Effective Cross-media Marketing Power” at China TV Awards 2009 organized by New Weekly “China Benchmark Brand 2008 & 2009” by Columbia Journalism Review and “Most Amiable Talk Show” at China TV Program Awards 2006 by New Weekly Presenter

16 Tiger Hu Presenter Hua Ding Award of “Best Performance
by a Male TV Presenter of Feature Programs” in 2010 “China Youth Leader of our Time 2008” by Southern People Weekly Awarded “TV Program Presenter of the Year” and “Best Talk Show Presenter” at China TV Program Awards 2007 One of the “50 Most Charismatic in China” by Southern People Weekly in 2007 “Best News Anchor, Bronze World Medal” at New York Festivals 2007 “Most Amiable and Intelligent Presenter” by China TV Artist Association and Presenter Professional Committee in 2007 “Stars of Screen” by China TV Artist Association and Presenter Professional Committee in 2006 His program “Tiger Talk” was awarded “China Benchmark Brand 2008 & 2009” by Columbia Journalism Review, “TV Program of the Year” and “Best Talk Show” by New Weekly Presenter

17 Olivia Xu Presenter Hua Ding Award of “Best Performance
by a Female TV Presenter of News Programs in China” in 2008 One of “The Most Valuable Presenters in China 2008" by World Brand Laboratory, valued at RMB 160 million Praised as “pleasant and appealing, a fine lady in the Mandarin-speaking broadcasting world ” by World Brand Laboratory 2005 Her program “Starface” was awarded “China Benchmark Brand 2008 & 2009” by Columbia Journalism Review Interviewed countless celebrities including Nobel laureate Mo Yan, world-class investor George Soros, pianists Lang Lang and Li Yun Di, film directors Ann Hui and Zhang Yi Mou, top sportsmen Kobe Brian and Yao Ming, Spanish tenor José Plácido Domingo, tennis champion Li Na, various Olympic gold medalists, etc Presenter

18 Qiu Zhen Hai Commentator He currently hosts programs
“Peter Qiu’s Talk” and “Strategy Room”. Qiu demonstrates his expertise in analyzing international issues, particularly regarding European affairs and Sino-European relationships. Recently he has begun to focus on China’s diplomatic orientation, Sino-US relations, Sino-Japanese relations, Cross-strait issues and the Korean Peninsula. His newspaper articles are often published in different languages abroad. Previous to joining Phoenix, he was senior journalist with Wen Wei Pao and worked for Deutsche Welle. Commentator

19 Chen Xiao Nan Presenter Presenter Special Award of the Panel Committee
“Pursuit of Truth TV Heroines” at China TV Award 2009 “Woman of the Year” by Cosmopolitan in 2008 for her extraordinary performance after the Sichuan earthquake “Star of Screen” by China TV Artist Association and Presenter Professional Committee in 2006 Her program “Secret Documentary, Special Feature” were awarded: “Silver Plague for Documentary: Arts &Humanities” at the 45th Chicago International Film Festival in 2009 “Silver Hugo Award for Documentary: Arts & Humanities ” at the 43rd Chicago International Film Festival in 2007 Presenter Presenter

20 Lu Chen Presenter Presenter She currently hosts prime-time
“Eye on World”, “From Phoenix to the World” and “Global Characters” Participated in the making of “Journey to North Korea 2009”, a program highly commended by the jury for the History Documentary Category at the International Media Excellence Awards 2010 organized by the Association of International Broadcasting She has hosted various big live specials such as Taiwan Election 2008, trial of Saddam Hussein, launch of Shenzhou VI, US presidential election, Tsunami in Southeast Asia and the fifth anniversary of the Macau handover, etc Awarded “First-class State Announcer in China” in 2005 Invited by US Department of State to tour the country in 2001 under the “International Visitor Program” Presenter Presenter

21 Anthony Yuen Chief Commentator
A seasoned commentator with a wealth of journalistic experiences. He studied in Taiwan and the US. His program “Talk with World Leaders” gives Chinese audiences a closer look at global figures such as: former PM of Italy Mario Monti; William Cohen, former US Secretary of Defense; Russian President Vladimir Putin; Yingluck and Thaksin Shinawatra, current and former PMs of Thailand; former UK PM Tony Blair; former Pakistani president Pervez Musharraf; former UN Secretary General Kofi Anan; former US Secretary of State Hillary Clinton; Australian PM Kevin Rudd; President of Israel Shimon Peres; amongst other movers and shakers of world politics

22 Lawrence Ho Commentator He hosts “Lawrence’s Viewpoint” of
“Phoenix Horizons” prime time series on Phoenix Chinese Channel on Monday and “Emergent China” Lawrence has participated in the reporting and covering of significant news events, besides anchoring highly acclaimed reportage as well as the award-winning “Newsline” His distinct, direct and crystal-clear comments are his hallmark style. He has written several highly regarded and bestselling books, including “New China Premier Zhu Rongji”, “The Biography of Wang Dao Han” and “The Third Gulf War”. Commentator Lawrence Ho

23 Rose Luqiu Reporter Chief Reporter “Media Figure of the Year 2011”
by Nan Fang Daily China and “Female Media Award” by lady.163.com in conjunction with United Nations Entity for Gender Equality and the Empowerment of Women in 2011 One of the “Top Ten Female Brands in China 2010” Special Award of the Panel Committee “Pursuit of Truth TV Heroines” at China TV Award 2009 Studied at Harvard University in on Nieman Fellowships for Journalists The first Chinese female reporter to have entered Baghdad during the Iraq War in 2003 Named in the "Forging Ahead 200" to confirm her vitality and ahead-of-time standing selected by New Weekly in 2005 One of the “Top 100 Chinese Celebrities” by Forbes in 2004 “Reporter of the Year” by Sohu in 2004 One of the “20 Most Enviable Women in China” by Madame Figaro China in 2003 Her book titled “Reporting Journal of Rose Luqiu” was awarded “The 2nd Chinese Reporting Literature Award Zheng Tai Prize” in 2003 Chief Reporter Reporter

24 Jiang Xiao Feng Reporter
Senior reporter and current affairs observer for Phoenix TV September 2012, Jiang went on board the fishery research vessel “Nanfeng” for the South China Sea, reporting on the struggle to defend China’s maritime rights August 2012, Jiang followed Hong Kong activists to the Diaoyu Islands, marking the first complete coverage of a Chinese Diaoyu campaign on TV 2011, Jiang went to war-torn Libya four times and was trapped with more than 30 international reporters in a Tripoli hotel in August. He continued filing the latest updates despite the adverse circumstances Jiang has covered a series of momentous breaking news, including terrorist attacks on Mumbai, India; Thailand’s political turmoil; Afghan presidential election; post-election riots in Iran; and the climate summit in Copenhagen Reporter

25 Unique and Quality Programming

26 Phoenix Documentaries won awards at
TV Program Awards Phoenix Documentaries won awards at “ 2013 Chicago International Film Festival ” “The Journey to North Korea 2012” awarded “Glod Plaque” of Investigative Reporting / News Documentary* “Enhancing Rural Education in China” awarded “Silver Plaque” of Investigative Reporting / News Documentary* “The Left-behind Children in China” awarded “Silver Plaque” of Public Affairs / Video News Release* * “2013 Chicago International Film Festival”, April, 2013 The Festival has grown to become a world-renowned annual event. It is dedicated to fostering better understanding between cultures and to making a positive contribution to the art form of the moving image.

27 “Silver Plaque ” of Investigative Reporting/News Documentary #
“The Secret Truth of Hogwash Oil – Unravelling the Chain of Deception” won awards at “2013 New York Festivals” and “2012 Chicago International Film Festival” TV Program Awards 2012 Chicago International Film Festival 2013 New York Festivals “Silver Plaque ” of Investigative Reporting/News Documentary # ─ Gold World Medal (Best Investigative Report) ─ Silver World Medal (Social Issues) ─ Finalist Certificate (Best Public Affairs Progam) * Source︰ # “2012 Chicago International Film Festival”, April, 2012 * “2013 New York Festivals”, April,2013 The Festivals honors programming in all lengths and forms from over 50 countries. It is dedicatd to both the TV and film industries, categories mirror today’s global trends and encourage the next generation of story-tellers.

28 Phoenix Reportage won awards in Taiwan & London
TV Program Awards Phoenix Reportage won awards in Taiwan & London The 16th Cross-Strait Relations and Mainland News Reporting Award “China’s Wenzhou Train Collision” awarded “Highly Commended Award for Clearest Live News Coverage – TV ” # “Reunion-Huang Gongwang and Dwelling in the Fu Chun Mountains” awarded “TV Feature Award”* Global Media Excellence Awards Source︰ * “The 16th Cross-Strait Relations and Mainland News Reporting Award”, organized by the Chinese Development Fund Management Association and School of Communication, Ming Chuan University, on November 14, 2012 The awards aim to encourage journalists to engage in a higher-quality, more comprehensive and more in-depth news coverage of Greater China region to promote the news media to pay more attention to cross-strait relations and the mainland news reports. # Global Media Excellence Awards gala in London on November 7, 2012 The awards are organized by The Association for International Broadcasting (AIB) annually, it is unique and independent from commercial interests – independent panel of judges consisting of respected professionals from the broadcasting and wider industries select the winners among entries submitted from all over the world..

29 Bronze award of “Health and Wellness” and “Social Responsibility” #
TV Program Awards “China Dolls” bagged three awards at “33rd Annual Telly Awards”, “2012 Chicago International Film Festival” and “Record‧China ” 2012 Chicago International Film Festival Bronze award of “Health and Wellness” and “Social Responsibility” # Second class prize of “Record‧China” * Silver Plaque of “ Investigative Reporting/News Documentary”▲ 33 rd Telly Awards Source︰ # “33 rd Telly Awards”, March 22, 2012 The award honors the very best film & video productions, groundbreaking online video content, and outstanding local, regional, & cable TV commercials and programs. ▲ “2012 Chicago International Film Festival”, April, 2012 * “Record‧China” , May, 2012 The award honors outstanding documentaries, programs and documentary producers in order to promote China's documentary development.

30 Phoenix Documentaries won awards at “2012 New York Festivals”
TV Program Awards Phoenix Documentaries won awards at “2012 New York Festivals” “China Sizzles – The Way Out to Address Climate Change” awarded “Silver World Medal ” of Environment & Ecology * “The Way Home – A Motorcycle Journey” awarded “The Finalist Certificate” of Social Issues/Current Events * Source︰ * “2012 New York Festivals”, April,2012

31 Yu Chi Lin Jia awarded “The Best Talk Show Presenter”*
TV Program Awards Phoenix Presenter Excels at “China TV Award 2011” Yu Chi Lin Jia awarded “The Best Talk Show Presenter”* Source︰ * “China TV Awards 2011” News Weekly, April 1, 2012 “China TV Awards” is considered as the most authoritative, fair and people-oriented ceremony on TV industry in China.

32 Phoenix Reporter Triumphs at
“Shenzhen & Hong Kong Lifestyle Awards 2011” & “ Female Media Award ” Media Awards Miss Rose Luqiu is awarded “Media Figure of the year”* and “ Female Media Award ”# Source︰ * “Shenzhen & Hong Kong Lifestyle Awards 2011” Nan Fang Daily China, December 9, 2011 The award is the unique award in China to take “cultural and lifestyle” as the benchmark. # “Female Media Award”, February 20, 2012 The award is jointly held by lady.163.com and United Nations Entity for Gender Equality and the Empowerment of Women to pay tribute to the remarkable women in China.

33 “Earth Rescue Operation” Awarded
Phoenix Productions won “Global Media Excellence Awards 2010” “Earth Rescue Operation” Awarded “People’s Choice” TV Program Awards “Journey To North Korea” Awarded “Best Historical Documentary – television” Source: Global Media Excellence Awards gala in London on November 9, 2010 The awards are organised by The Association for International Broadcasting (AIB) annually, it is unique and independent from commercial interests – independent panel of judges consisting of respected professionals from the broadcasting and wider industries select the winners among entries submitted from all over the world.

34 “China TV Award 2009” Phoenix Program and Presenters Honored at
TV Program Awards “Secret Documentary” is named “The Best Humanity Program” Chen Xiao Nan and Rose Luqiu Luwei are given Special Award of the Panel Committee “Pursuit of Truth TV Heroines” Source︰ “China TV Awards 2009” News Weekly, March 15, 2010 “China TV Awards” is considered as the most authoritative, fair and people-oriented ceremony on TV industry in China.

35 Behind the Headlines With Wen Tao
Phoenix Four Top Programs Awards “China Benchmark Brand” Two years in a row TV Program Awards Behind the Headlines With Wen Tao Tiger Talk Starface A Date with Lu Yu Source: Columbia Journalism Review, July 14,2008 / Columbia Journlism Review, January, 2009

36 Phoenix TV bagged four awards at “China TV Awards 2008”
TV Program Awards “From Phoenix to the World” awarded “The Best Social Affairs Commentary” “A Date with Lu Yu” awarded “Interview Program with Effective Multi-media Promotional Power” “Inside Big Cases” awarded “The Best Social Portrayal and Critics” Leung Man Tao awarded “Presenter with Intelligentsia Spirit” Source︰ “China TV Awards 2008” News Weekly, March 18, 2009 “China TV Program Awards” is considered as the most authoritative, fair and people-oriented ceremony on TV industry in China. This year, it has altered its name to “China TV Awards”

37 Phoenix Chinese Channel Programming
Primetime Series Information Culture Interview News Entertainment Phoenix Horizon : Lawrence’s Viewpoint Sisy’s News Peter Qiu’s Talk Shi Ping Financial Insight Beauty of China Phoenix Buster Series: Eye on World Observation Post of Military Situation Social Watch Head Start in Finance Approaches to Politics & Business Health Express A Quote from the Celebs Summary of Press Panoramic Eyeshot of Phoenix Tiger Talk From Phoenix to the World Newsline Elite Converge Global Characters Grasp a Dream Weekly Finance Update Strategy Room Phoenix Focal Point China Time China Forum Hearts Together Chit Chat with Me Current Affairs Debate Charity China Harmony Society Omni Media Online Pic of the Day My Patriotic Heart Emergent China Eight-Minute Reading Civil Revelation Earth Report Architecture’s Dream Star Cinema Lingnan Impression Cultural Kaleidoscope Dialogue with World Leaders Mainland Q & A Behind the Headlines with Wen Tao Starface Phoenix Buster Series : - Secret Documentary A Date with Lu Yu Good Morning China Today’s Headlines Morning Financial News News Update Phoenix Afternoon Express Noontime Financial News Weekend Morning News The World this Week The Asian Journal Weather Forecast Phoenix Midnight News Update Phoenix Midnight Finance Express Phoenix News Express Info Express Trendy Guide Entertainment Whirlwind Belle Gourmet Premium Spectacular Music Video Selection Phoenix Selection Inside Phoenix Drama

38 One-stop Integrated Platform

39 Phoenix Multimedia Platform
One-Stop Integrated Marketing Opportunities Phoenix InfoNews Phoenix CNE Phoenix Chinese Phoenix Movies Phoenix N.A. Chinese Phoenix HK On-air Phoenix Multimedia Platform Digital Audio Broadcasting In-print On-line Phoenix New Media ifeng.com Phoenix U Radio Phoenix Weekly Phoenix Ad Information

40 Up-scale Viewership

41 Phoenix Chinese is the most popular oversea regional channel
% watched Past 4 weeks Source: CNRS May - Oct 2012 Universe/ Sample: Individuals 15+ in 36 China cities(103,046,107/ 40,473); Channels watched in Past 4 weeks(9,478,582/3,657)

42 Phoenix Chinese viewers are well-educated 55% Phoenix Chinese viewers receive professional or above education Profile % Source: CNRS May - Oct 2012 Universe/ Sample: Individuals 15+ in 36 China cities(103,046,107/ 40,473) Past 4 weeks Phoenix Chinese viewers (9,478,582/3,657)

43 Phoenix Chinese viewers are more affluent over 45% Phoenix Chinese viewers with monthly household income RMB10,000 or above Profile % Monthly household income Source: CNRS May - Oct 2012 Universe/ Sample: Individuals 15+ in 36 China cities(103,046,107/ 40,473) Past 4 weeks Phoenix Chinese viewers (9,478,582/3,657)

44 Phoenix Chinese viewers hold higher positions 37% Phoenix Chinese viewers with managerial grade or above occupation Profile % Source: CNRS May - Oct 2012 Universe/ Sample: Individuals 15+ in 36 China cities(103,046,107/ 40,473); Past 4 weeks Phoenix Chinese viewers (9,478,582/3,657) Remarks - “Refuse to answer” respondents are excluded.

45 Phoenix Chinese viewers hold higher positions than local channel viewers Viewer profile – PMG*
Source: CNRS May - Oct 2012 Universe/ Sample: Individuals 15+ in 36 China cities(103,046,107/ 40,473); Past 4 weeks Phoenix Chinese viewers (9,478,582/3,657) *PMG – Professionals/ Managers/ Government officials

46 Phoenix Chinese viewers are more affluent than local satellite channel viewers Viewer profile – Average monthly household income more than RMB10K Profile % Source: CNRS May - Oct 2012 Universe/ Sample: Individuals 15+ in 36 China cities (103,046,107/ 40,473); Past 4 weeks Phoenix Chinese viewers (9,478,582/3,657)

47 Phoenix Chinese viewers are more financially aware
Profile % Source: CNRS May - Oct 2012 Universe/ Sample: Individuals 15+ in 36 China cities (103,046,107/ 40,473); Past 4 weeks Phoenix Chinese viewers (9,478,582/3,657) including: National Debts, Stock A in Shanghai/Shenzhen, Domestic Stock B, Stock of Hong Kong/Overseas market, Bonds, Real Estate, Foreign Currency, Gold, Domestic or Overseas Futures, Collection, Fund, Insurance investment, Lottery, RMB Personal Financing, Others **including: Stocks purchase, Bonds, Buy Funds, Real Estate investment, Others.

48 Phoenix Chinese has a higher proportion of Business Decision Makers and Affluent consumers 4 Markets HK/Sin/KL/TP % profile – BDM & Affluent Index vs. PAX 20.0% 17.0% Source: PAX (Q1 - Q4 2012); HK/Sin/KL/TP Markets; PAX respondents who use Chinese language (3,068,610/4,844); PAX respondents who use Chinese language and watched Phoenix Chinese in past 30 days (582,603/1,005)

49 Ownership of Financial Products Ownership of Financial Products
Phoenix Chinese viewers are more financially aware 4 Markets HK/Sin/KL/TP Ownership of Financial Products Ownership of Financial Products Source: PAX (Q1 - Q4 2012); HK/Sin/KL/TP Markets; PAX respondents who use Chinese language (3,068,610/4,844); PAX respondents who use Chinese language and watched Phoenix Chinese in past 30 days (582,603/1,005)

50 Phoenix Chinese viewers love luxury products 4 Markets HK/Sin/KL/TP
Source: PAX (Q1 - Q4 2012); HK/Sin/KL/TP Markets; PAX respondents who use Chinese language (3,068,610/4,844); PAX respondents who use Chinese language and watched Phoenix Chinese in past 30 days (582,603/1,005)

51 No. of Int’l Flights in past 12 months # International Flights
Phoenix Chinese viewers are high flying consumers 4 Markets HK/Sin/KL/TP No. of Int’l Flights in past 12 months # International Flights (past 12 months) Source: PAX (Q1 - Q4 2012); HK/Sin/KL/TP Markets; PAX respondents who use Chinese language (3,068,610/4,844); PAX respondents who use Chinese language and watched Phoenix Chinese in past 30 days (582,603/1,005)

52 Phoenix Chinese viewers are high tech consumers 4 Markets HK/Sin/KL/TP
Source: PAX (Q1 - Q4 2012); HK/Sin/KL/TP Markets; PAX respondents who use Chinese language (3,068,610/4,844); PAX respondents who use Chinese language and watched Phoenix Chinese in past 30 days (582,603/1,005)

53 Audience Satisfaction
An overall evaluation based on audience scale, channel selectivity scale, and channel popularity. Audience satisfaction% (Top channels) Source : CTR Market Research, Audience Appreciation Survey of Phoenix TV, Q3-Q4, 2012

54 Channel Popularity Viewers’ top favorite channels,
divided by the channel penetration rate in Phoenix homes Channel popularity% Top 10 channels Source : CTR Market Research, Audience Appreciation Survey of Phoenix TV, Q3-Q4, 2012

55 Must watched channels when there are breaking/ important/ hot news
Source : CTR Market Research, Audience Appreciation Survey of Phoenix TV, Q3-Q4, 2012 Base: respondents who are able to receive the channels

56 Advertisers

57 Advertisers Mercedes Benz

58 Thank You


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