2 OverviewLaunch Date : March, 1996 Satellite : Transmitted via ASIASAT 3S, APSTAR 6 and CHINASAT 6BProgramme Type : Wide variety programs e.g. Info-tainment, Documentary, Drama,News, Face-to-face interviewPenetration : Reaching 83 millions households in China#Penetration of China’s 40 major cities : 64%~Reaching 4,300,000 households in other Asia Pacific countries*Data Source : # CSM Distribution Survey in China Mar 2012~ CSM (base : 4+ or above, May, 2012 )* Phoenix International Operations Division
4 PHOENIX WORLDWIDE DISTRIBUTION & SATELLITE COVERAGE
5 83 Million Households in China # Reaching83 Million Households in China #Source : # CSM Distribution Survey in China Mar 2012
6 Phoenix Chinese Channel Asia Pacific Distribution RegionTV HomesHong Kong (SMATV, i-Cable, NOW Broadband, TVB Pay Vision, HK Broadband TV)2,200,000Macau (Macau Cable TV, SMATV)50,000South Korea (SMATV)60,000Brunei (Kristal-Astro)26,000Indonesia (First Media/ Telkomvision/ PT Cipta Skynindo/ PT KMA/ PT Mega Media Indonesia/ PT Karya Kreatif Bersama )100,000Singapore (StarHub)220,000Malaysia (ASTRO)840,000Thailand (SMATV/ True Visions)30,000Vietnam (Nacencomm)10,000Others (Australia, Taiwan, Mongolia, Philippines, Japan, New Zealand, etc.)760,0004.3Mhomes inAsia PacificSource: Phoenix International Operations Division
8 Valued at RMB 27.24 billion, Phoenix Rated “China’s 500 Most Valuable Brands 2012” Phoenix is loaded with acclaims over the years, and again on June 28, 2012, is listed as one of the 500 most valuable brands in China 2012, announced by World Brand Laboratory, one of the world’sleading brand evaluation organizations.Phoenix TV, valued at RMB billion, is second only to CCTV in the media category. Phoenix has been ranked second in this category for nine consecutive year since the chart was first introducedin 2004.World Brand Laboratory, based in New York, introduced the selection in China that took in the corporate financial status, consumer’s behavior and brand impact for evaluation. Trades such as household electronic appliances, automobiles, garment, food and beverage are covered for the evaluation. The judging panel is consisted of experts and consultants from the world-classuniversities.Source: World Brand Summit, June 28, 2012
9 Phoenix named one of “Asia’s 500 Most Influential Brands 2011” Seven years in a row Phoenix is named as one of “Asia’s 500 Most Influential Brands 2012”, seven years in a row in Hong Kong on September 27, Among 56 media brands, Phoenix is ranked the fourth alongside with CCTV, NHK from Japan and TVB from Hong Kong. Phoenix is making notable progress by rising 44 ranks within a year.The weighty brand list comprises 500 brands from 17 countries and regions.Out of the 500 brands, 196 are from China, including Hong Kong, Taiwan and Macau, overtaking Japan for the first time. 176 brands are from Japan whereas a total of 45 brands from Korea.The selection is jointly organised by the magazine “World Entrepreneur” and World Brand Laboratory, among others. The brand influence in Asia is measured by indicators such as market share, brand loyalty and Asian leadership etc.Source: “World Entrepreneur” magazine, September 27, 2012
10 The Most Respectable Company in China for 11 years Phoenix scored “The Most Respectable Companies in China 2011” again for eleven consecutive years. Phoenix is also the only TV media corporation to have garnered this accolade since the selection was first launched in2001. The award presentation ceremony was held in Beijing on May 30, 2012.Phoenix Chairman and CEO Mr. Liu Changle attended the ceremony. He said, “The winning formula for corporations are social responsibility and moral conscience. The outstanding corporations must have good financial performance as well as the social reputation and honour. The respect from the audience matters, it is the groundwork of our sustainable growth. Phoenix strives hard to uphold the right of speech of the people, and news conscience in order to radiate Phoenix influence and credibility. The responsibility and mission of a mediabreath life to the brand of Phoenix.”In 2011, Phoenix has been performed well financially, several quality programs garnered awards internationally in New York and Chicago. When it comes to culture, Phoenix also pursued projects to reunite a famouspainting separated for over 300 years. All come to show her passion, dedication, and commitment to excellence.Themed as "conscientious corporations" this year, the selection was conducted in two stages, took in severalcore criteria by a group of experts and professionals in diverse fields.Source: The Economic Observer and Management Case Study Center of Peking University , May 30, 2012
11 ifeng.com Named The Most Valuable Info Site of the Year Joined by a group of media veterans and field leaders, famous new wave magazine New Weekly hosted the Netlife Value Award 2010 to acknowledge the rising forces on the internet that has added new values to the lives of modern Chinese web users.Edging out weighty competitors such as Sina News, WSJ Chinese and Hudong.com, ifeng.com is named The Most Valuable Info News Site of the Year.Since its launch, ifeng.com has been a leading force in the industry to adopt the multi-media communication style which creates a seamless flow of information. The organizing committee commented that ifeng.com is a 24/7 information powerhouse where the web users can always look up to for the latest news from around the world. ifeng.com is truly a reliable information forerunner serving 100 million high-end browsers, good at judgment and dare to defend the freedom of speech. Special reports on the demolition dispute in Yihuang has shown the quick response of the reporting team; Shanghai World Expo series well demonstrated the scale of its coverage while the current affairs reportage never fails to impress users for its high standard of accuracy and insight.They hailed, “ifeng.com is indeed the new media in its best form: Internet, wireless communication and TV network all blend in one seamlessly. ifeng.com is definitely the most successful example of the transformation of the traditional media.”Besides, ifeng.com also received many awards this year for her creative marketing as well as brand-building campaigns.Source: New Weekly, November 15, 2010
13 Sally Wu Presenter Presenter Sally is hosting “Mainland Q&A”, interviewing high-profile leaders from China,Taiwan and Hong KongAwarded “Influential Chinese Women in 60 years” by the Lady Channel of 163.com“The Most Influential Female in Entertainment Media Industry” by the Chinese edition of“Variety” magazine in 2006One of “The Most Valuable Presentersin China 2005” valued at RMB100 millionby World Brand Laboratory, lauded as “professional, steady, classy,the most influential presenter from Taiwan"“Media Ambassador” bythe 7th World Chinese Entrepreneurs Convention in 2003One of the “Top 20 Most Influential Femalesin the World” by Globe magazine in 2001PresenterPresenter
14 Dou Wen Tao Presenter Presenter Ranked second on “The Most Valuable Presentersin China 2008" by World Brand Laboratory, valued at RMB 330 million“Best Talk Show Program Presenter”at China TV Program Awards 2006 organized byNew Weekly“Best China TV Chat Show Presenter ”at China TV Presenter Forum, Annual Award Ceremony 2005“Best Talk Show Program Presenter” and one of “The Most Valuable TV Program Presentersin 15 years” at China TV Program Awards 2004His program “Inside Big Cases”was awarded “The Best Social Portrayal and Critics” at China TV Awards 2008 organized by New Weekly,lauded as “frank, smart, versatile”His program “Behind the Headlines with Wen Tao” was awarded “China Benchmark Brand 2008 & 2009” by Columbia Journalism ReviewNamed in the “Forging Ahead 200 ” to confirmhis vitality and ahead-of-time standing selected byNew Weekly in 2005PresenterPresenter
15 Chen Lu Yu Presenter One of “The Most Valuable Presenters in China 2008" by World Brand Laboratory, valued at RMB 310 million“TV Program Presenter of the Year” and“Best Talk Show Program Presenter ”at China TV Awards 2005 by New Weekly“Best China TV Interview Program Presenter" at China TV Presenter Forum, Annual Award Ceremony 2004One of the “Top 100 Chinese Celebrities” by Forbes in 2004“Best Talk Show Program Presenter”at China TV Program Awards 2003organized by New WeeklyHer program “A Date with Lu Yu” was awarded “Interview Program with Most EffectiveCross-media Marketing Power”at China TV Awards 2009 organized byNew Weekly“China Benchmark Brand 2008 & 2009”by Columbia Journalism Review and“Most Amiable Talk Show”at China TV Program Awards 2006by New WeeklyPresenter
16 Tiger Hu Presenter Hua Ding Award of “Best Performance by a Male TV Presenter of Feature Programs” in 2010“China Youth Leader of our Time 2008”by Southern People WeeklyAwarded “TV Program Presenter of the Year” and “Best Talk Show Presenter”at China TV Program Awards 2007One of the “50 Most Charismatic in China” by Southern People Weekly in 2007“Best News Anchor, Bronze World Medal” at New York Festivals 2007“Most Amiable and Intelligent Presenter” byChina TV Artist Association andPresenter Professional Committee in 2007“Stars of Screen” by China TV Artist Association and Presenter Professional Committee in 2006His program “Tiger Talk” was awarded“China Benchmark Brand 2008 & 2009”by Columbia Journalism Review,“TV Program of the Year” and “Best Talk Show”by New WeeklyPresenter
17 Olivia Xu Presenter Hua Ding Award of “Best Performance by a Female TV Presenterof News Programs in China” in 2008One of “The Most Valuable Presentersin China 2008" by World Brand Laboratory, valued at RMB 160 millionPraised as “pleasant and appealing,a fine lady in the Mandarin-speakingbroadcasting world ”by World Brand Laboratory 2005Her program “Starface” was awarded “China Benchmark Brand 2008 & 2009” by Columbia Journalism ReviewInterviewed countless celebrities includingNobel laureate Mo Yan, world-class investor George Soros, pianists Lang Lang and Li Yun Di, film directors Ann Hui and Zhang Yi Mou,top sportsmen Kobe Brian and Yao Ming,Spanish tenor José Plácido Domingo,tennis champion Li Na,various Olympic gold medalists, etcPresenter
18 Qiu Zhen Hai Commentator He currently hosts programs “Peter Qiu’s Talk” and “Strategy Room”.Qiu demonstrates his expertise in analyzing international issues, particularly regarding European affairs and Sino-European relationships. Recently he has begun to focus on China’s diplomatic orientation,Sino-US relations, Sino-Japanese relations,Cross-strait issues and the Korean Peninsula.His newspaper articles are often published in different languages abroad.Previous to joining Phoenix, he wassenior journalist with Wen Wei Pao andworked for Deutsche Welle.Commentator
19 Chen Xiao Nan Presenter Presenter Special Award of the Panel Committee “Pursuit of Truth TV Heroines”at China TV Award 2009“Woman of the Year” by Cosmopolitan in 2008for her extraordinary performance afterthe Sichuan earthquake“Star of Screen” by China TV Artist Association and Presenter Professional Committee in 2006Her program “Secret Documentary, Special Feature” were awarded:“Silver Plague for Documentary:Arts &Humanities” atthe 45th Chicago International Film Festival in 2009“Silver Hugo Award for Documentary:Arts & Humanities ” atthe 43rd Chicago International Film Festival in 2007PresenterPresenter
20 Lu Chen Presenter Presenter She currently hosts prime-time “Eye on World”, “From Phoenix to the World”and “Global Characters”Participated in the making of“Journey to North Korea 2009”,a program highly commended by the jury forthe History Documentary Categoryat the International Media Excellence Awards 2010 organized bythe Association of International BroadcastingShe has hosted various big live specials such as Taiwan Election 2008, trial of Saddam Hussein, launch of Shenzhou VI, US presidential election, Tsunami in Southeast Asia andthe fifth anniversary of the Macau handover, etcAwarded “First-class State Announcer in China”in 2005Invited by US Department of Stateto tour the country in 2001under the “International Visitor Program”PresenterPresenter
21 Anthony Yuen Chief Commentator A seasoned commentator with a wealth of journalistic experiences. He studied in Taiwan and the US.His program “Talk with World Leaders” gives Chinese audiences a closer look atglobal figures such as:former PM of Italy Mario Monti;William Cohen, former US Secretary of Defense;Russian President Vladimir Putin;Yingluck and Thaksin Shinawatra, current and former PMs of Thailand;former UK PM Tony Blair;former Pakistani president Pervez Musharraf;former UN Secretary General Kofi Anan;former US Secretary of State Hillary Clinton;Australian PM Kevin Rudd;President of Israel Shimon Peres;amongst other movers and shakers of world politics
22 Lawrence Ho Commentator He hosts “Lawrence’s Viewpoint” of “Phoenix Horizons” prime time series on Phoenix Chinese Channel on Mondayand “Emergent China”Lawrence has participated in the reporting and covering of significant news events, besides anchoring highly acclaimed reportageas well as the award-winning “Newsline”His distinct, direct and crystal-clear comments are his hallmark style.He has written several highly regarded and bestselling books, including“New China Premier Zhu Rongji”,“The Biography of Wang Dao Han”and “The Third Gulf War”.CommentatorLawrence Ho
23 Rose Luqiu Reporter Chief Reporter “Media Figure of the Year 2011” by Nan Fang Daily China and“Female Media Award” by lady.163.comin conjunction with United Nations Entity for Gender Equality and the Empowerment of Womenin 2011One of the “Top Ten Female Brands in China 2010”Special Award of the Panel Committee “Pursuit of Truth TV Heroines” at China TV Award 2009Studied at Harvard University in on Nieman Fellowships for JournalistsThe first Chinese female reporter to have entered Baghdad during the Iraq War in 2003Named in the "Forging Ahead 200" to confirm her vitality and ahead-of-time standingselected by New Weekly in 2005One of the “Top 100 Chinese Celebrities” by Forbes in 2004“Reporter of the Year” by Sohu in 2004One of the “20 Most Enviable Women in China” by Madame Figaro China in 2003Her book titled “Reporting Journal of Rose Luqiu” was awarded “The 2nd Chinese Reporting Literature Award Zheng Tai Prize” in 2003Chief ReporterReporter
24 Jiang Xiao Feng Reporter Senior reporter and current affairs observer for Phoenix TVSeptember 2012, Jiang went on board the fishery research vessel “Nanfeng” for the South China Sea, reporting on the struggle to defend China’s maritime rightsAugust 2012, Jiang followed Hong Kong activists to the Diaoyu Islands, marking the first complete coverage of a Chinese Diaoyu campaign on TV2011, Jiang went to war-torn Libya four times and was trapped with more than 30 international reporters in a Tripoli hotel in August. He continued filing the latest updates despite the adverse circumstancesJiang has covered a series of momentous breaking news, including terrorist attacks on Mumbai, India; Thailand’s political turmoil; Afghan presidential election; post-election riots in Iran; and the climate summit in CopenhagenReporter
26 Phoenix Documentaries won awards at TV Program AwardsPhoenix Documentaries won awards at“ 2013 Chicago International Film Festival ”“The Journey to North Korea 2012” awarded “Glod Plaque” of Investigative Reporting / News Documentary*“Enhancing Rural Education in China” awarded “Silver Plaque” of Investigative Reporting / News Documentary*“The Left-behind Children in China” awarded “Silver Plaque” of Public Affairs / Video News Release** “2013 Chicago International Film Festival”, April, 2013The Festival has grown to become a world-renowned annual event. It is dedicated to fostering better understanding betweencultures and to making a positive contribution to the art form of the moving image.
27 “Silver Plaque ” of Investigative Reporting/News Documentary # “The Secret Truth of Hogwash Oil – Unravelling the Chain of Deception” won awards at“2013 New York Festivals” and“2012 Chicago International Film Festival”TV Program Awards2012 Chicago International Film Festival2013 New York Festivals“Silver Plaque ” of Investigative Reporting/News Documentary #─ Gold World Medal (Best Investigative Report)─ Silver World Medal (Social Issues)─ Finalist Certificate (Best Public Affairs Progam) *Source︰# “2012 Chicago International Film Festival”, April, 2012* “2013 New York Festivals”, April,2013The Festivals honors programming in all lengths and forms from over 50 countries. It is dedicatd to both the TV and filmindustries, categories mirror today’s global trends and encourage the next generation of story-tellers.
28 Phoenix Reportage won awards in Taiwan & London TV Program AwardsPhoenix Reportage won awardsin Taiwan & LondonThe 16th Cross-Strait Relations andMainland News Reporting Award“China’s Wenzhou Train Collision” awarded “Highly Commended Award for Clearest Live News Coverage – TV ” #“Reunion-Huang Gongwang and Dwelling in the Fu Chun Mountains” awarded “TV Feature Award”*Global Media Excellence AwardsSource︰* “The 16th Cross-Strait Relations and Mainland News Reporting Award”, organized by the Chinese Development Fund Management Association andSchool of Communication, Ming Chuan University, on November 14, 2012The awards aim to encourage journalists to engage in a higher-quality, more comprehensive and more in-depth news coverage of Greater Chinaregion to promote the news media to pay more attention to cross-strait relations and the mainland news reports.# Global Media Excellence Awards gala in London on November 7, 2012The awards are organized by The Association for International Broadcasting (AIB) annually, it is unique and independent from commercial interests –independent panel of judges consisting of respected professionals from the broadcasting and wider industries select the winners among entriessubmitted from all over the world..
29 Bronze award of “Health and Wellness” and “Social Responsibility” # TV Program Awards“China Dolls” bagged three awards at“33rd Annual Telly Awards”,“2012 Chicago International Film Festival” and “Record‧China ”2012 Chicago International Film FestivalBronze award of “Health and Wellness” and “Social Responsibility” #Second class prize of“Record‧China” *Silver Plaque of “ Investigative Reporting/News Documentary”▲33 rd Telly AwardsSource︰# “33 rd Telly Awards”, March 22, 2012The award honors the very best film & video productions, groundbreaking online video content, and outstanding local, regional, &cable TV commercials and programs.▲ “2012 Chicago International Film Festival”, April, 2012* “Record‧China” , May, 2012The award honors outstanding documentaries, programs and documentary producers in order to promote China's documentarydevelopment.
30 Phoenix Documentaries won awards at “2012 New York Festivals” TV Program AwardsPhoenix Documentaries won awards at“2012 New York Festivals”“China Sizzles – The Way Out to Address Climate Change” awarded “Silver World Medal ” of Environment & Ecology *“The Way Home – A Motorcycle Journey” awarded“The Finalist Certificate” ofSocial Issues/Current Events *Source︰* “2012 New York Festivals”, April,2012
31 Yu Chi Lin Jia awarded “The Best Talk Show Presenter”* TV Program AwardsPhoenix Presenter Excels at“China TV Award 2011”Yu Chi Lin Jia awarded “The Best Talk Show Presenter”*Source︰* “China TV Awards 2011” News Weekly, April 1, 2012“China TV Awards” is considered as the most authoritative, fair and people-oriented ceremony on TV industry in China.
32 Phoenix Reporter Triumphs at “Shenzhen & Hong Kong Lifestyle Awards 2011”& “ Female Media Award ”Media AwardsMiss Rose Luqiu is awarded “Media Figure of the year”* and “ Female Media Award ”#Source︰* “Shenzhen & Hong Kong Lifestyle Awards 2011” Nan Fang Daily China, December 9, 2011The award is the unique award in China to take “cultural and lifestyle” as the benchmark.# “Female Media Award”, February 20, 2012The award is jointly held by lady.163.com and United Nations Entity for Gender Equality and the Empowerment ofWomen to pay tribute to the remarkable women in China.
33 “Earth Rescue Operation” Awarded Phoenix Productions won“Global Media Excellence Awards 2010”“Earth Rescue Operation” Awarded“People’s Choice”TV Program Awards“Journey To North Korea” Awarded“Best Historical Documentary – television”Source:Global Media Excellence Awards gala in London on November 9, 2010The awards are organised by The Association for International Broadcasting (AIB) annually, it is unique and independent from commercial interests – independent panel of judges consisting of respected professionals from the broadcasting and wider industries select the winners among entries submitted from all over the world.
34 “China TV Award 2009” Phoenix Program and Presenters Honored at TV Program Awards“Secret Documentary” is named “The Best Humanity Program”Chen Xiao Nan and Rose Luqiu Luwei are given Special Award of the Panel Committee “Pursuit of Truth TV Heroines”Source︰“China TV Awards 2009” News Weekly, March 15, 2010“China TV Awards” is considered as the most authoritative, fair and people-oriented ceremony on TV industry in China.
35 Behind the Headlines With Wen Tao Phoenix Four Top Programs Awards“China Benchmark Brand”Two years in a rowTV Program AwardsBehind the Headlines With Wen TaoTiger TalkStarfaceA Date with Lu YuSource: Columbia Journalism Review, July 14,2008 /Columbia Journlism Review, January, 2009
36 Phoenix TV bagged four awards at “China TV Awards 2008” TV Program Awards“From Phoenix to the World” awarded “The Best Social Affairs Commentary”“A Date with Lu Yu” awarded “Interview Program with Effective Multi-media Promotional Power”“Inside Big Cases”awarded “The Best Social Portrayal and Critics”Leung Man Tao awarded“Presenter with Intelligentsia Spirit”Source︰“China TV Awards 2008” News Weekly, March 18, 2009“China TV Program Awards” is considered as the most authoritative, fair and people-oriented ceremony on TV industry in China. This year, it has altered its name to “China TV Awards”
37 Phoenix Chinese Channel Programming Primetime SeriesInformationCultureInterviewNewsEntertainmentPhoenix Horizon :Lawrence’s ViewpointSisy’s NewsPeter Qiu’s TalkShi Ping Financial InsightBeauty of ChinaPhoenix Buster Series:Eye on WorldObservation Post of MilitarySituationSocial WatchHead Start in FinanceApproaches to Politics & BusinessHealth ExpressA Quote from the CelebsSummary of PressPanoramic Eyeshot of PhoenixTiger TalkFrom Phoenix to the WorldNewslineElite ConvergeGlobal CharactersGrasp a DreamWeekly Finance UpdateStrategy RoomPhoenix Focal PointChina TimeChina ForumHearts TogetherChit Chat with MeCurrent Affairs DebateCharity ChinaHarmony SocietyOmni Media OnlinePic of the DayMy Patriotic HeartEmergent ChinaEight-Minute ReadingCivil RevelationEarth ReportArchitecture’s DreamStar CinemaLingnan ImpressionCultural KaleidoscopeDialogue with World LeadersMainland Q & ABehind the Headlines with Wen TaoStarfacePhoenix Buster Series :- Secret DocumentaryA Date with Lu YuGood Morning ChinaToday’s Headlines MorningFinancial NewsNews Update Phoenix Afternoon ExpressNoontime Financial News Weekend Morning NewsThe World this WeekThe Asian Journal Weather ForecastPhoenix Midnight News Update Phoenix Midnight Finance ExpressPhoenix News ExpressInfo ExpressTrendy GuideEntertainment WhirlwindBelle GourmetPremium SpectacularMusic Video SelectionPhoenix SelectionInside PhoenixDrama
41 Phoenix Chinese is the most popular oversea regional channel % watchedPast 4 weeksSource: CNRS May - Oct 2012Universe/ Sample: Individuals 15+ in 36 China cities(103,046,107/ 40,473); Channels watched in Past 4 weeks(9,478,582/3,657)
42 Phoenix Chinese viewers are well-educated 55% Phoenix Chinese viewers receive professional or above educationProfile %Source: CNRS May - Oct 2012Universe/ Sample: Individuals 15+ in 36 China cities(103,046,107/ 40,473)Past 4 weeks Phoenix Chinese viewers (9,478,582/3,657)
43 Phoenix Chinese viewers are more affluent over 45% Phoenix Chinese viewers with monthly household income RMB10,000 or aboveProfile %Monthly household incomeSource: CNRS May - Oct 2012Universe/ Sample: Individuals 15+ in 36 China cities(103,046,107/ 40,473)Past 4 weeks Phoenix Chinese viewers (9,478,582/3,657)
44 Phoenix Chinese viewers hold higher positions 37% Phoenix Chinese viewers with managerial grade or above occupationProfile %Source: CNRS May - Oct 2012Universe/ Sample: Individuals 15+ in 36 China cities(103,046,107/ 40,473); Past 4 weeks Phoenix Chinese viewers (9,478,582/3,657)Remarks - “Refuse to answer” respondents are excluded.
45 Phoenix Chinese viewers hold higher positions than local channel viewers Viewer profile – PMG* Source: CNRS May - Oct 2012Universe/ Sample: Individuals 15+ in 36 China cities(103,046,107/ 40,473); Past 4 weeks Phoenix Chinese viewers (9,478,582/3,657)*PMG – Professionals/ Managers/ Government officials
46 Phoenix Chinese viewers are more affluent than local satellite channel viewers Viewer profile – Average monthly household income more than RMB10KProfile %Source: CNRS May - Oct 2012Universe/ Sample: Individuals 15+ in 36 China cities (103,046,107/ 40,473); Past 4 weeks Phoenix Chinese viewers (9,478,582/3,657)
47 Phoenix Chinese viewers are more financially aware Profile %Source: CNRS May - Oct 2012Universe/ Sample: Individuals 15+ in 36 China cities (103,046,107/ 40,473); Past 4 weeks Phoenix Chinese viewers (9,478,582/3,657)including: National Debts, Stock A in Shanghai/Shenzhen, Domestic Stock B, Stock of Hong Kong/Overseas market, Bonds, Real Estate,Foreign Currency, Gold, Domestic or Overseas Futures, Collection, Fund, Insurance investment, Lottery, RMB Personal Financing, Others**including: Stocks purchase, Bonds, Buy Funds, Real Estate investment, Others.
48 Phoenix Chinese has a higher proportion of Business Decision Makers and Affluent consumers 4 Markets HK/Sin/KL/TP% profile –BDM & AffluentIndex vs. PAX20.0%17.0%Source: PAX (Q1 - Q4 2012); HK/Sin/KL/TP Markets; PAX respondents who use Chinese language (3,068,610/4,844);PAX respondents who use Chinese language and watched Phoenix Chinese in past 30 days (582,603/1,005)
49 Ownership of Financial Products Ownership of Financial Products Phoenix Chinese viewers are more financially aware 4 Markets HK/Sin/KL/TPOwnership of Financial ProductsOwnership of Financial ProductsSource: PAX (Q1 - Q4 2012); HK/Sin/KL/TP Markets; PAX respondents who use Chinese language (3,068,610/4,844);PAX respondents who use Chinese language and watched Phoenix Chinese in past 30 days (582,603/1,005)
50 Phoenix Chinese viewers love luxury products 4 Markets HK/Sin/KL/TP Source: PAX (Q1 - Q4 2012); HK/Sin/KL/TP Markets; PAX respondents who use Chinese language (3,068,610/4,844);PAX respondents who use Chinese language and watched Phoenix Chinese in past 30 days (582,603/1,005)
51 No. of Int’l Flights in past 12 months # International Flights Phoenix Chinese viewers are high flying consumers 4 Markets HK/Sin/KL/TPNo. of Int’l Flights in past 12 months# International Flights(past 12 months)Source: PAX (Q1 - Q4 2012); HK/Sin/KL/TP Markets; PAX respondents who use Chinese language (3,068,610/4,844);PAX respondents who use Chinese language and watched Phoenix Chinese in past 30 days (582,603/1,005)
52 Phoenix Chinese viewers are high tech consumers 4 Markets HK/Sin/KL/TP Source: PAX (Q1 - Q4 2012); HK/Sin/KL/TP Markets; PAX respondents who use Chinese language (3,068,610/4,844);PAX respondents who use Chinese language and watched Phoenix Chinese in past 30 days (582,603/1,005)
53 Audience Satisfaction An overall evaluation based on audience scale, channel selectivity scale, and channel popularity.Audience satisfaction%(Top channels)Source : CTR Market Research, Audience Appreciation Survey of Phoenix TV, Q3-Q4, 2012
54 Channel Popularity Viewers’ top favorite channels, divided by the channel penetration rate in Phoenix homesChannel popularity%Top 10 channelsSource : CTR Market Research, Audience Appreciation Survey of Phoenix TV, Q3-Q4, 2012
55 Must watched channels when there are breaking/ important/ hot news Source : CTR Market Research, Audience Appreciation Survey of Phoenix TV, Q3-Q4, 2012Base: respondents who are able to receive the channels
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